With the NFL season kicking off, Constellation Brands, Inc., a
leading beverage alcohol company, is furthering its presence in the
New York football market with the announcement of a new multi-year
partnership with the New York Jets, New York Giants and MetLife
Stadium in East Rutherford, NJ in collaboration with Modelo and the
Corona Brand Family.
Modelo Especial, brewed for those with The Fighting Spirit™, is
now an official beer sponsor of the New York Giants and Corona
Extra will be an official beer sponsor of the New York Jets. Both
brands will enter a new partnership with MetLife Stadium in East
Rutherford, N.J. The brands’ presence in the stadium will provide
Jets and Giants fans with a unique viewing and meeting experience
equipped with advertising and branding from football fans’ favorite
import beer brands.
As part of this new partnership, Constellation Brands is
unveiling multiple branded activation spaces within MetLife
Stadium. The 200-level East Mezzanine Club (42,500 sq. ft.) will be
branded the Corona Beach Club and will be open for fans looking to
enjoy La Vida Más Fina (The Fine Life). Additionally, the Modelo
Cantina, an enclosed bar totaling 3,100 sq. ft., will be located
outside of section 142 on the Main Concourse level. See visuals and
renderings of activation spaces here.
“The new Corona Beach Club and Modelo Cantina will truly amplify
the fan experience on gameday as well as all of our other events
during the year,” said Ron VanDeVeen, MetLife Stadium President and
CEO. “As we prepare to launch into a full NFL season and with a
packed event schedule around the corner in 2022, MetLife Stadium is
the perfect venue to create these branded spaces for the best fans
in football”.
Fans will be able to experience the Constellation Brands
presence at MetLife Stadium this Sunday when the New York Giants
face the Denver Broncos in their season opener. The New York Jets
will open at home against the New England Patriots on Sept. 19.
“As we kickoff the regular season this Sunday, we’re excited to
announce this partnership with Modelo,” said Pete Guelli, Chief
Commercial Officer of the New York Giants. “We’re always looking to
provide our fans with the most exclusive and memorable gameday
experiences, and we know that these new spaces will achieve that
goal.”
“NFL fans visiting MetLife Stadium will enjoy our brands not
only throughout the stands, but also in new, immersive spaces we’ve
created to heighten the experience of attending a game live,” said
Rene Ramos, VP Field, Lifestyle & Experiential Marketing,
Constellation Brands. “Fans will now have exciting, memorable
experiences.”
“We are thrilled to expand our partnership with Corona and have
them activate in the stadium for the first time,” said Ian Lasher,
New York Jets Senior Vice President, Corporate Partnerships. “The
addition of the Corona Beach Club and Modelo Cantina will provide
Jets fans with unique gameday experiences. And after a long year
without fans, we are eager to show them all of the amazing
additions that this partnership has brought.”
In addition to the new, unique brand experiences throughout
MetLife Stadium, Jets and Giants fans will also see various digital
marketing in-game messaging of Corona Extra and Modelo Especial as
well as Team App integration for in-venue mobile ordering. Corona
and Modelo will also leverage the IP and marks of the Jets and
Giants both on and off premise in the New York market.
ABOUT MODELO
Born in 1925 in the small town of Tacuba, Mexico, Modelo has
been bringing distinctive high-quality beer to people ever since,
including Modelo Especial®, Modelo Negra®, Modelo Chelada
Especial™, Modelo Chelada Tamarindo Picante™, Modelo Chelada Limón
y Sal™ and the new Modelo Chelada Mango y Chile™. Modelo Especial
is a golden, full-flavored Pilsner-style Lager with a clean, crisp
finish. As the #1 imported beer in the U.S., Modelo Especial
recently surpassed 150MM cases sold in 2021. The Modelo family of
beers are exclusively brewed, imported and marketed for the U.S. by
Constellations Brands.
ABOUT THE CORONA BRAND FAMILY
The Corona brand family is home to Corona Extra, Corona Light,
Corona Familiar, Corona Premier, Corona Refresca, and Corona Hard
Seltzer. The entire Corona portfolio is brewed in Mexico by
Constellation Brands and imported and marketed exclusively to the
U.S. by the company. Corona Extra, the flagship brand of the Corona
brand family, is a pilsner-style lager with a golden hue that was
first brewed in Mexico in 1925. Corona embodies “La Vida Más Fina”
or “The Fine Life” as a modern expression of the brand’s lifestyle.
The refreshing flavor and carefree attitude of Corona Extra holds a
respected place in U.S. culture as the #1 most loved beer
brand.
A brand that has long been synonymous with the beach, Corona is
committing to removing 1 million pounds of plastic from shorelines
and its business by the brand’s 100th birthday in 2025 through its
“Protect Our Beaches” initiative with Oceanic Global, a nonprofit
leader in ocean conservation. Believing there is no such thing as a
better tomorrow without our beaches, the brand is on a mission to
preserve these special places for generations to come.
ABOUT THE NEW YORK FOOTBALL GIANTS
A cornerstone franchise of the National Football League, the New
York Football Giants began play in 1925. With eight championships,
including a victory over the New England Patriots in Super Bowl
XLVI, their second in five seasons, the Giants are the only
franchise in the NFL with a Super Bowl victory in each of the last
four decades. Headquartered at the Quest Diagnostics Training
Center in East Rutherford, N.J., the Giants enter their 97th season
of play this fall. For more information, visit www.giants.com.
ABOUT THE NEW YORK JETS
The New York Jets were founded in 1959 as the
New York Titans, an original member of the American Football League
(AFL). The Jets won Super Bowl III, defeating the NFL’s Baltimore
Colts in 1969. In 1970, the franchise joined the National Football
League in the historic AFL–NFL merger that set the foundation for
today’s league. As part of a commitment to its fan base through
innovation and experiences, the team has created initiatives such
as, its trailblazing Jets Rewards program, a state-of-the-art
mobile app, and Jets 360 Productions, a comprehensive content
platform that gives fans greater access to the team across all
digital and social platforms. The organization takes great pride in
a long-standing, year-round commitment to their community. These
programs are funded by the New York Jets Foundation and look to
positively influence the lives of young men and women in the
tri-state area, particularly in disadvantaged communities.
The organization supports the efforts of the Lupus Research
Alliance, youth football and numerous established charitable
organizations and causes sponsored by the NFL. The New York Jets
play in MetLife Stadium, which opened in 2010, and are
headquartered at the Atlantic Health Jets Training Center in
Florham Park, New Jersey.
Victor Ariasvictor.arias@ketchum.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2446d3f0-1919-4c04-8ef0-de72bc388408
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