Corona Teams Up with Kenny “The Jet” Smith to Expand Corona Hotline to Basketball
March 02 2020 - 8:00AM
Corona has partnered with basketball commentator Kenny “The Jet”
Smith of Turner Sports and CBS Sports as its newest Corona Hotline
Operator – extending the popular campaign from football into
basketball.
From March 1 through April 6, fans can call Kenny at
1-844-9-CORONA to be transported into game mode for a chance to win
a $500 StubHub digital code, receive an offer from Drizly for
$5-off delivery in select states or learn more about Corona’s
support of the V Foundation.
“As a basketball commentator and passionate fan of the game, I’m
excited to take the reins of the Corona Hotline,” said Smith. “I
know how much fun Tony Romo has had with it during football season,
and now he’s passing the phone to me for hoops. I’m looking forward
to kicking back at Bracket Beach and I’m ready to help fans stay
calm throughout all the thrilling action this March and April, when
the sport is at its craziest!”
Beginning March 1, Smith will take center stage in Corona’s
“Find Your Bracket Beach” campaign – a complete 360-marketing
effort – including TV advertising, retail programming, and
social/digital promotion, all centered around the Corona
Hotline.
“Corona is thrilled to be extending our fan-favorite hotline
promotion to this year’s “Find Your Bracket Beach” campaign,” said
Ann Legan, Vice President of Brand Marketing, Corona. “Kenny’s
outgoing personality coupled with his vast understanding of
basketball make him the perfect person to man the Corona Hotline at
Bracket Beach. We can’t wait for fans to interact with Kenny
throughout the many nail-biting moments that will ensue in the
coming weeks.”
Originally launched in 2017, the Corona Hotline began in
football and most recently featured former Dallas Cowboys
quarterback and CBS Sports commentator Tony Romo for two football
seasons before extending into basketball with Smith.
As always, Corona encourages consumers to enjoy its products and
relax responsibly.
About the Corona Brand FamilyThe Corona brand
family is home to Corona Extra, Corona Light, Corona Familiar,
Corona Premier and in 2019, the national launch of Corona Refresca.
The entire Corona portfolio is brewed in Mexico by Constellation
Brands and imported and marketed exclusively to the U.S. by the
company. The Corona brand is the #1 most loved beer brand and has
been the #1 imported brand family of beer in the U.S. for more than
20 years. Corona Extra, the flagship brand of the Corona brand
family, is a pilsner-style lager with a golden hue that was first
brewed in Mexico in 1925. The refreshing flavor and carefree
attitude of Corona Extra have been helping Americans find their
beach since 1981.
About Constellation BrandsConstellation Brands
(NYSE: STZ and STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, and Italy.
Constellation is the No. 3 beer company in the U.S. with high-end,
iconic imported brands such as the Corona and Modelo brand families
and Pacifico. Its high-quality, wine and spirits brands include the
Robert Mondavi and The Prisoner Wine Company brand families, Kim
Crawford, Ruffino, Meiomi, and SVEDKA Vodka. The company’s
portfolio also includes a collection of highly-rated wine brands
such as SIMI and Mount Veeder Winery, spirits brands High West
Whiskey and Casa Noble Tequila, as well as new wine innovations
such as Cooper & Thief, 7 Moons, and Crafters Union.
To learn more, follow us on Twitter @cbrands and visit
www.cbrands.com.
MEDIA CONTACT: Stephanie McGuane
312.741.2477Stephanie.mcguane@cbrands.com
Zeno Group Lizet Gonzalez
312.254.0658Lizet.Gonzalez@zenogroup.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/752a037d-ffb1-43f8-9e66-485e620abdd6
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