Corona is Bringing the Tropics with New Corona Refresca®
April 29 2019 - 9:00AM
The maker of the No. 1 import beer brand family in the U.S.1 is
bringing its tropical and carefree attitude to a new category –
Flavored Malt Beverages (FMB) – with the launch of Corona Refresca,
a premium alcohol-spiked refresher. This is the first flavored malt
beverage in the brand’s 37-year history, which will enable the
brand to capture new, flavor-seeking consumers.
“The strong brand equity of Corona allows us to keep the iconic
lifestyle at the heart of everything we do. We are propelling
Corona forward to address consumer’s desire for flavorful
experiences with new innovations, like Corona Refresca,” said Ann
Legan, Vice President of Marketing for Corona. “This expansion of
the brand is anchored in Corona’s carefree lifestyle and inspired
by the tropics, helping fans pause and celebrate the moments that
truly matter with a new flavor-forward beverage in-hand.”
Research shows that consumers are seeking a flavor-forward,
alternative malt beverage experience2 and in one year, the brand
has significantly expanded to proactively meet the diverse and
changing needs of beer drinkers – with Corona Refresca as well as
Corona Premier that launched nationally in 2018. To support this
innovative launch, Corona Refresca will implement marketing support
through new national TV spots, digital, out-of-home, social media
and public relations.
Corona Refresca has a refreshingly delicious taste and comes in
three tropical flavors: Passionfruit Lime, Guava Lime and Coconut
Lime. With an ABV of 4.5%, Corona Refresca offers a crisp and
flavorful taste with 199 calories per 12-ounce serving. Guava Lime
and Passionfruit Lime flavors will each be available in six-packs
for an SRP of $9.99. A 12-pack that include all three tropical
flavors – Guava Lime, Passionfruit Lime and Coconut Lime – will be
available for an SRP of $16.99.
For more information or to find Corona Refresca nearby, visit
www.CoronaUSA.com.
About the Corona Brand Family The Corona brand
family is home to Corona Extra, Corona Light, Corona Premier,
Corona Familiar, and in 2019, the national launch of Corona
Refresca- the first FMB to join the lineup. Corona Refresca brings
the flavor and the feeling of the tropics with a premium,
alcohol-spiked refresher. Corona Extra continues to be the No.
1 most loved brand among Hispanic and total population drinkers
ages 21-54 and has been helping consumers “Find their Beach” in the
U.S. since 1981. The Corona portfolio is brewed in Mexico by
Constellation Brands and imported and marketed exclusively to the
U.S. by the company.
About Constellation BrandsConstellation Brands
(NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, Italy and Canada.
Constellation is the third-largest producer and marketer of beer
for the U.S. market and the world’s leading premium wine company
with a leading market position in the U.S. Constellation’s wine
portfolio is complemented by select premium spirits brands.
Constellation’s brand portfolio includes Corona Extra, Corona
Light, Modelo Especial, Modelo Negra, Pacifico, Ballast Point,
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino, The Prisoner, SVEDKA Vodka, Casa Noble
Tequila and High West Whiskey. We express our company vision: to
elevate life with every glass raised. To learn more, follow us on
Twitter @cbrands and
visit www.cbrands.com.
1 According to IRI volume CY17 and Millward Brown Beer Brand
Equity Tracker, FY18 YTD 2 According to The Sound “Unpacking the
ABA Category”, Online Diary Research, 2017
MEDIA CONTACT: Stephanie McGuane
stephanie.mcguane@cbrands.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/08eb51f7-2434-4d2e-b16f-bd230aac5149
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