Modelo® Launches New Ready-to-Drink Chelada: Modelo Chelada Limón y Sal™
March 14 2019 - 8:00AM
Modelo, the beer brewed for those with The Fighting Spirit™,
announces its newest ready-to-drink chelada, Modelo Chelada Limón y
Sal. The newest addition to the Modelo Chelada lineup is a
refreshing take on an authentic Mexican tradition. Simply made with
Mexican beer and the refreshing natural flavor of lime and salt,
Modelo Chelada Limón y Sal provides a new, convenient way to enjoy
the classic chelada experience.
“Consumers today are looking for authentic experiences and new
flavors,” said Greg Gallagher, Vice President, Brand Marketing,
Constellation Brands Beer Division. “As our first non-tomato-based
chelada, Modelo Chelada Limón y Sal provides both by delivering
this new refreshing flavor combination based on one of the most
traditional Mexican chelada recipes.”
Modelo Chelada Limón y Sal joins a strong portfolio that
includes classic Modelo Chelada Especial and sweet and spicy Modelo
Chelada Tamarindo Picante. Modelo Chelada Limón y Sal offers a
smooth and refreshing citrus flavor experience and has an ABV of
3.5%. It is now available in 24 oz. cans nationwide.
Fueled by Modelo, the chelada segment in the U.S. continues to
grow. The segment is up 11% while Modelo Cheladas are up 51% in
volume growth, and account for almost 90% of the segment growth.
Beyond the chelada segment, this latest innovation will continue to
drive Modelo’s overall brand growth, as it is the No. 1 growth
family in the beer category.
Modelo will drive awareness and trial for this new launch with a
comprehensive POS tool kit, sampling programs and Spanish language
TV and digital advertising.
For more information or to find Modelo Chelada Limón y Sal
nearby, visit www.ModeloUSA.com.
About Modelo® Born in 1925 in the small town of
Tacuba, Mexico, Modelo has been bringing distinctive high-quality
beer to people ever since, including Modelo Especial®, Modelo
Negra®, Modelo Chelada Especial™, Modelo Chelada
Tamarindo Picante™ and NEW Modelo Chelada Limón y Sal™. Modelo
Especial is a golden, full-flavored Pilsner-style Lager with a
clean, crisp finish whose original recipe was first brewed under
the vision to create a 'model' beer. As the #2 imported beer in the
U.S., Modelo Especial recently surpassed 100MM cases sold in 2018.
Modelo Negra is a Munich Dunkel-style Lager brewed with
slow-roasted caramel malts for a rich, smooth taste. Modelo Chelada
Especial is a michelada-style beer made with the refreshing flavors
of tomato, salt and lime. Modelo Chelada Tamarindo Picante is a
tomato-based michelada-style beer with the unique and authentic
flavor combination of sweet tamarind and spicy chipotle peppers.
The Modelo family of beers are exclusively brewed, imported and
marketed for the U.S. by Constellations Brands.
About Constellation Brands Constellation Brands
(NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, Italy and Canada.
Constellation is the third-largest producer and marketer of beer
for the U.S. market and the world’s leading premium wine company
with a leading market position in the U.S. Constellation’s wine
portfolio is complemented by select premium spirits brands.
Constellation’s brand portfolio includes Corona Extra, Corona
Light, Modelo Especial, Modelo Negra, Pacifico, Ballast Point,
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino, The Prisoner, SVEDKA Vodka, Casa Noble
Tequila and High West Whiskey. We express our company vision: to
elevate life with every glass raised. To learn more, follow us on
Twitter @cbrands and
visit www.cbrands.com.
MEDIA CONTACT:Stephanie
McGuanestephanie.mcguane@cbrands.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/198c5609-709a-4339-aa2c-7cb92a261e93
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