Orville Redenbacher's New Natural Line Pops with Savory Gourmet Flavors
August 14 2007 - 9:00AM
Business Wire
Consumer interest and demand for natural products is at an all-time
high with sales growth in the United States at 9.7 percent across
all retail and direct-to-consumer sales channels in 2006, topping
more than $56 billion1. In addition to consumers� growing desire
for more natural products, their taste palates have become more
sophisticated as they discover more exciting flavor combinations in
ordinary foods. Orville Redenbacher�s� Gourmet� Popping Corn, the
number one selling popcorn brand in the U.S., listened to consumers
and as a result developed a new line of flavorful, natural popcorn
with no artificial flavors, colors or preservatives. The new
Natural varieties, arriving on store shelves in August, will
deliver big flavor in a mini bag, giving consumers just the right
amount of indulgence. The flavors add a new flair to popcorn,
partnering tempting combinations of butter and garlic (Buttery
Garlic), and butter, salt and cracked pepper (Buttery Salt &
Cracked Pepper). In addition, the salt-only (NATURAL Simply Salted)
and a reduced fat variety (NATURAL Simply Salted 50% Less Fat)
allow Orville�s gourmet popcorn flavor to shine. In addition to the
growing demand for natural products, Trendwire, a publication of
the Food Channel2, noted that two additional top food trends to
watch for in 2007 included portion control and innovative flavors.
The new Natural popcorn line not only is a response to these
trends, but it also is the first all-natural line of gourmet
popcorn that features such unique flavors along with 100 percent
whole grain and 0 grams of Trans Fat. �In our ongoing quest to
create the perfect popcorn, we noticed an opportunity to provide a
new line completely on trend with our consumers� pursuit to
actively integrate more natural and flavorful products into their
daily routine,� said Stan Jacot, vice president of Marketing for
the ConAgra Foods popcorn business. �Through our research and
innovation processes, the new Natural gourmet variety gives
consumers a great tasting, whole grain snack with all natural
ingredients and unique flavors.� All flavors are available in
August for a suggested retail price of $2.69. ABOUT ORVILLE
REDENBACHER�S For more than 40 years, the Orville Redenbacher�s
name has been a valued and iconic household name that offers
premium taste with quality ingredients. Orville Redenbacher�s
Gourmet Popping Corn Light Butter Microwave Popcorn was recently
ranked #1 by a leading publication. As the number one selling
popcorn brand in the U.S., Orville Redenbacher�s Gourmet Popping
Corn is available in more than 70 varieties to complement any
lifestyle, taste or occasion. For more information on the brand and
products, visit Orville Redenbacher�s Web site at www.orville.com.
ABOUT CONAGRA FOODS ConAgra Foods, Inc. (NYSE:CAG), is one of North
America's leading packaged food companies, serving grocery
retailers, as well as restaurants and other foodservice
establishments. Popular ConAgra Foods consumer brands include:
Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew
National, Hunt's, Marie Callender's, Orville Redenbacher's,
Reddi-wip, PAM and many others. 1 According to The Natural Foods
Merchandiser's 2007 Market Overview 2 FROM FOOD NETWORK
ConAgra Brands (NYSE:CAG)
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