NEW YORK, Nov. 26, 2019 /PRNewswire/ -- Irish Spring® is
bringing good, clean fun to three of the fiercest rivalries in
college football during College Football Rivalry Week on
Saturday, November 30, with the
introduction of the "Irish Spring Neutral Zone." The brand pop-ups
will be held during tailgates for the big games in Ann Arbor, Michigan; Auburn, Alabama; and Gainesville, Florida.
At the Neutral Zone, fans will have an opportunity to belt out
classic karaoke tunes with a chance to win Irish Spring products
and giveaways. The catch? Opposing fans will need to set aside
their differences and join forces by standing on "soapboxes"
decorated in their school colors and sing a synchronized duet, all
to promote fun, clean sportsmanship. Tailgaters will be able to
cheer on their friends, play cornhole and have some "Good Clean
Fun" ahead of the game.
This isn't Irish Spring's first attempt to make peace among
rival teams. After a local Georgia
supermarket pulled Irish Spring products from their shelves ahead
of University of Georgia's matchup with
Notre Dame in September, the company
brought their own supply of soap down to Georgia to make sure Athens was stocked up for a good, clean game
between the top-10 opponents. To culminate the season, Irish Spring
will bring the same clean passion for rivalry weekend's top
matchups.
Joining Irish Spring to launch the Neutral Zone activations is
former pro linebacker and Michigan
alumnus, Dhani Jones. Jones is no
stranger to The Game, with thrilling, hard-fought victories in
1996, 1997 and 1999. He'll be on the ground in Ann Arbor to rally fans, promote sportsmanship
and officially launch the Irish Spring Neutral Zone.
"I can't wait to see these fans put aside their fierce rivalry
and enter the Irish Spring Neutral Zone to participate in some
good, clean fun," said Jones. "No matter whose side you're on or
who wins, a post-game shower with Irish Spring is always best for
washing away the day and keeping me fresh."
The Irish Spring Neutral Zone will launch in Ann Arbor, MI; Auburn, AL; and Gainesville, FL on gameday and be open four
hours before kickoff for fans of all teams at these locations:
- Ann Arbor, MI: Parking
lot of Baba Dari Mediterranean Grill (601 Packard St., Corner
of State and Hill Streets) at 8:00 a.m.
ET.
- Auburn, AL: Parking lot
of Anders Bookstore (212 W Magnolia Ave.) at 11:30 a.m. CT.
- Gainesville, FL:
Parking lot adjacent to The University of Florida Hillel (2020 W University
Ave, Gainesville, FL 32603) at
3:30 p.m. ET
Join in on the conversation in the Neutral Zone throughout
rivalry weekend by following @IrishSpring on Twitter, Facebook and
Instagram.
Irish Spring is the leading combined male body wash and bar soap
brand in the U.S., offering a variety of refreshing body wash and
bar soaps. Irish Spring encourages people to get out there, get
dirty, and then come back for the reward of the freshest clean. For
more information visit IrishSpring.com
About Colgate-Palmolive
Colgate-Palmolive (NYSE:
CL) is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate sells its products in over 200 countries and territories
around the world under such internationally recognized brand names
as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring,
Protex, Sanex, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline
and Suavitel, as well as Hill's Science Diet and Hill's
Prescription Diet. For more information about Colgate's global
business, visit the Company's website at
http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures oral
health education program, please visit
http://www.colgatebsbf.com.
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SOURCE Colgate-Palmolive