Cleveland Cavaliers and Cleveland-Cliffs Expand Partnership, Announce Cliffs Jersey Patch on Cavs Jersey
March 29 2022 - 3:05PM
Business Wire
Multi-Year Agreement Starts for 2022-23 NBA
Season
The NBA Cleveland Cavaliers and
Cleveland-Cliffs Inc. (NYSE: CLF) (“Cliffs”), the largest
flat-rolled steel producer in North America, today announced an
expansion of their existing multi-year marketing agreement to put
the Cliffs logo on the Cavs player uniforms beginning with the
2022-23 season. The announcement was made today inside the Cliffs
entrance of Rocket Mortgage FieldHouse in downtown Cleveland.
Since 1847, Cliffs has been headquartered in Cleveland and
operating in the Great Lakes region. The Company’s headquarters are
located downtown, less than a half mile from the home of the
Cavaliers, Rocket Mortgage FieldHouse. They have a long-standing
relationship with the team and have entitlement branding to one of
the marquee north entry points into the glass atrium of the newly
transformed and completely modernized FieldHouse. Cliffs is also
the only steel company to have a jersey patch partnership within
the NBA.
“Cliffs has been an anchor for Cleveland and the Great Lakes
Region for 175 years. We share an immense amount of hometown pride
and love for this region and are committed to having a positive
influence on the people that live and work here,” said Cavaliers
and Rocket Mortgage FieldHouse CEO, Len Komoroski. “While our
respective roles in the community are much different from each
other, both Cliffs and the Cavs are considered part of the ‘fabric
of life’ here in Northeast Ohio. It is now very appropriate and
relevant for Cliffs to be represented, literally, on the fabric of
the Cavs player jerseys.”
Lourenco Goncalves, Cleveland-Cliffs' Chairman, President and
Chief Executive Officer said, “Cleveland-Cliffs is proud of our
partnership with the Cavaliers and the NBA, for our employees,
their families, their communities and the entire Great Lakes
Region. The Cavs stand out as a unique and authentic showcase for
the importance of teamwork with its talented players, coaching
staff and management team, coming together strategically to win.
Cleveland-Cliffs is no different. We are made by our 26,000
employees. These people, situated across the entire Great Lakes
region, are talented and dedicated, working together to execute a
well thought strategy to produce a vital material, steel, that is
woven into the fabric of everyday modern life. The power of this
Cliffs-Cavs partnership is our common culture of teamwork, family
and community, which are fundamental to our on-going success. The
journey together will be rewarding, and winning is about the whole
team.”
Cavaliers All-Star point guard, Darius Garland, attended the
press conference alongside President of Basketball Operations, Koby
Altman and Head Coach, J.B. Bickerstaff. Garland hails from the
Great Lakes region in Gary, Indiana, which is in the heart of two
of Cleveland-Cliffs largest steelmaking operations in Northwest
Indiana. Both Garland’s grandparents worked within the steel
industry.
“I will be very proud to wear the Cleveland-Cliffs logo on my
jersey starting next season,” said Garland. “Being from Gary,
Indiana, I know first-hand how important Cliffs and steel are to
communities, both here in Cleveland and across our region. Every
time I put this jersey on and see the Cliffs patch on the chest,
I’ll be reminded of these people and motivated by the hard-working
mentality that they bring every day.”
Cliffs also announced on Tuesday that the partnership will yield
a very special community benefit for Boys & Girls Clubs
throughout communities in which Cleveland-Cliffs operates. The
Cleveland-Cliffs Foundation is proud to pledge $500,000 of new
funding to clubs serving in or near host communities. Area Clubs
will be invited to apply for grant dollars to support capital and
program expenses that encourage healthy lifestyles. The
Cleveland-Cliffs Foundation’s announcement aligns with the
Company’s commitment to have a positive impact in the areas where
it operates. Funding will be awarded on a competitive basis later
this year.
ABOUT CLEVELAND CAVALIERS The Cleveland Cavaliers won the
NBA Championship in 2016 while also taking the Eastern Conference
crown in 2007, 2015, 2016, 2017 and 2018. The team plays at, and
also operates, the newly transformed, publicly-owned Rocket
Mortgage FieldHouse in downtown Cleveland, Ohio. The Cavaliers and
Rocket Mortgage FieldHouse are part of Rock Entertainment Group.
The Group also includes the Cleveland Monsters of the AHL, the
Cleveland Charge of the NBA G League, Cavs Legion of the NBA 2K
League, Legion Lair Lit by TCP home of Cavs Legion in Cleveland,
and Cleveland Clinic Courts - the Cavaliers’ training and
development center in Independence, Ohio. The Cavaliers are
regularly recognized for their extensive community support and
engagement programs and contributions, workplace diversity and
inclusion leadership, and an on-going economic impact that now
registers in the billions of dollars locally. Dan Gilbert is
Chairman of the Cleveland Cavaliers. Gilbert and his family of
companies have now invested over $2.0 billion in Cleveland. Gilbert
is also Founder and Chairman of Rocket Mortgage, the nation’s
largest mortgage lender, and Founder and Chairman of Rock Ventures
LLC, the umbrella entity for his portfolio of business and real
estate investments. Len Komoroski is the Rock Entertainment Group
CEO and Nic Barlage is the Rock Entertainment Group President and
Chief Operating Officer. The Cavaliers team is led by President of
Basketball Operations Koby Altman, General Manager Mike Gansey and
Head Coach J.B. Bickerstaff. The Cavaliers and Rocket Mortgage
FieldHouse provide fans the best experience in the NBA with its
extensive and stunning array of amenities and technology and
signature, electrifying game presentation.
ABOUT CLEVELAND-CLIFFS INC. Cleveland-Cliffs is the
largest flat-rolled steel producer in North America. Founded in
1847 as a mine operator, Cliffs also is the largest manufacturer of
iron ore pellets in North America. The Company is vertically
integrated from mined raw materials, direct reduced iron, and
ferrous scrap to primary steelmaking and downstream finishing,
stamping, tooling, and tubing. We are the largest supplier of steel
to the automotive industry in North America and serve a diverse
range of other markets due to our comprehensive offering of
flat-rolled steel products. Headquartered in Cleveland, Ohio,
Cleveland-Cliffs employs approximately 26,000 people across its
operations in the United States and Canada.
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version on businesswire.com: https://www.businesswire.com/news/home/20220329005808/en/
CLEVELAND-CLIFFS MEDIA CONTACT: Patricia Persico
Senior Director, Corporate Communications (216) 694-5316
INVESTOR CONTACT: James Kerr Manager, Investor Relations
(216) 694-7719
THE CLEVELAND CAVALIERS MEDIA CONTACT: Zack Yohman
Director of Business & Strategic Communications
ZYohman@cavs.com
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