Citizens Bank Announces SpeciFi from Citizens Investment Services℠, a Digital Investment and Advisory Platform
September 06 2017 - 9:15AM
Business Wire
Platform underscores ongoing investment in
technology to help customers reach their potential
Citizens Bank today announced the launch of its digital
investment and advisory platform, SpeciFi from Citizens Investment
Services. With the introduction of SpeciFi℠, Citizens can now offer
customers a unified view of their banking and investment accounts
from their online banking homepage.
The fully digital investment advisor service, offered by
Citizens Investment Services and its sub-advisor, SigFig Wealth
Management, LLC, provides customized investment guidance and
portfolio management. Citizens is the first large regional bank to
offer a fully integrated digital banking and wealth advisory
offering.
“We think SpeciFi is a game-changing service that will make
investing more accessible to a larger set of customers, while
providing an entirely personalized and integrated banking and
investing experience,” said John Bahnken, president of Citizens
Bank Wealth Management. “This represents another example of our
promise to provide customers with tailored solutions that help them
reach their potential.”
Key features of SpeciFi, which was introduced in select markets
and will be available to nearly all of Citizens’ customers by the
end of September, include:
- Integrated banking and
investing. SpeciFi is integrated with Citizens Bank Online to
enable customers to monitor and manage their bank and investment
accounts, and view investments held at other institutions that they
choose to link– through a single platform.
- Personalized service with recurring
contributions and regular rebalancing. The intelligent,
simple-to-use platform offers functionality that allows customers
to set up automated recurring contributions to their SpeciFi
investment account from their Citizens Bank deposit accounts. The
personalized portfolio is continually monitored and regularly
rebalanced to ensure it’s in sync with a customer’s goals and risk
tolerance.
- All-digital experience.
Including a fully digital account opening and transfers from other
broker/dealers.
- Help from experienced financial
advisors. Experienced financial advisors are available for
one-on-one consultations, and a dedicated support team is available
by phone, chat or email.
- Low initial investment and fees.
The minimum initial investment is $5,000 and the low annual
asset-management fee is roughly half the typical cost of a
traditionally managed account.
SpeciFi offers a free* investment guidance tool that compares
existing investment accounts with a customized SpeciFi portfolio
and suggests potential improvements that customers can make.
*Wireless carrier, text and/or data charges may apply.
It also offers a paid investment portfolio management service
through which SpeciFi actively manages the customer’s investment
portfolio, optimizing assets upon account opening and regularly
rebalancing in accordance with the customer’s stated objectives and
risk tolerance.
To learn more about Citizens Bank, visit the Citizens Bank
website.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and
largest financial institutions, with $151.4 billion in assets as of
June 30, 2017. Headquartered in Providence, Rhode Island,
Citizens offers a broad range of retail and commercial banking
products and services to individuals, small businesses,
middle-market companies, large corporations and institutions.
Citizens helps its customers reach their potential by listening to
them and by understanding their needs in order to offer tailored
advice, ideas and solutions. In Consumer Banking, Citizens provides
an integrated experience that includes mobile and online banking, a
24/7 customer contact center and the convenience of approximately
3,200 ATMs and approximately 1,200 branches in 11 states in the New
England, Mid-Atlantic and Midwest regions. Consumer Banking
products and services include a full range of banking, lending,
savings, wealth management and small business offerings. In
Commercial Banking, Citizens offers corporate, institutional and
not-for-profit clients a full range of wholesale banking products
and services including lending and deposits, capital markets,
treasury services, foreign exchange and interest rate hedging, and
asset finance. More information is available at
www.citizensbank.com or visit us on Twitter, LinkedIn or
Facebook.
Securities, Insurance and Investment Advisory
Services offered through Citizens Securities, Inc. (“CSI”), also
referred to as Citizens Investment Services. CSI is an SEC
registered investment adviser and Member - FINRA and SIPC. 770
Legacy Place, MLP240, Dedham, MA 02026. (800) 942-8300. CSI is an
affiliate of Citizens Bank, N.A. and Citizens Bank of
Pennsylvania
SpeciFiSM is made available through CSI.
Portfolio management services are sub-advised by SigFig Wealth
Management, LLC (“SigFig”), an SEC registered investment adviser.
Financial advisors are employees of SigFig. SigFig is not an
affiliate of CSI, Citizens Bank, N.A., or Citizens Bank of
Pennsylvania
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version on businesswire.com: http://www.businesswire.com/news/home/20170906005987/en/
Citizens Financial Group, Inc.Lauren DiGeronimo,
781-471-1454lauren.digeronimo@citizensbank.com
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