Cinemark Expands Gaming Offering, Innovating Entertainment Experience with In-Theatre Games and Online Esports Leagues
June 08 2021 - 12:00PM
Business Wire
Cinemark Holdings, Inc., one of the world’s largest and most
influential movie theatre companies, today announced it is further
innovating its entertainment experience by expanding its in-theatre
and online esports offering. This summer, Cinemark customers will
have the ability to join drop-in games in select theatres, and a
new partnership with Mission Control will offer online esports
leagues. For all details how to participate, visit
Cinemark.com/gamebig.
“At Cinemark, we strive to continually evolve as an
entertainment destination, offering our customers the opportunity
to have an entertaining escape into more than just big films,” said
Justin McDaniel, Cinemark SVP of Global Content Strategy. “Our
immersive environment lends itself particularly well to the gaming
community, putting players in the universes in which they are
competing. We are excited to bring big games to the big screen with
our drop-in play as well as collaborate with Mission Control to
offer online Cinemark esports leagues.”
At select U.S. theatres, Cinemark will have a weekly schedule of
in-auditorium public gaming events. Enthusiasts can drop-in with
their Nintendo Switch console to go head-to-head with other gamers.
With Cinemark’s larger-than-life screens with booming surround
sound, drop-in play offers the ultimate environment for games like
Rocket League, Super Smash Bros. Ultimate and Mario Kart 8. Guests
can purchase entry for drop-in gaming for $10 and receive a $5
concessions coupon with admission.
“Our purpose at Mission Control is to gather and grow
communities, in particular through our passion for gaming,” said
Austin Smith, CEO and Co-Founder of Mission Control. “By partnering
with Cinemark, a brand already synonymous with community and
entertainment, we have the opportunity to achieve our purpose by
giving Cinemark communities another entertaining way to gather on
our esports platform.”
Powered by Mission Control, a leading rec league gaming
platform, Cinemark will now offer online gaming opportunities for
those looking to compete with fellow Cinemark fans. With Cinemark
Esports, gamers can join league play to show their skills and
compete in games such as FIFA21, NBA 2K21, Call of Duty Black Ops
Cold War, Rocket League, Mortal Kombat 11 and more online with
friends and other players by downloading the Mission Control App
and joining the Cinemark organization. Gamers across the U.S. can
join in the fun for the summer season for just $15 per league.
Cinemark drop-in gaming begins on June 20, and esports league
play begins on June 21. For all details on how to play, including
participating theatres, online leagues, schedules and games, visit
Cinemark.com/gamebig.
This in-theatre and online gaming offering builds on Cinemark’s
tradition of innovating its entertainment experience and serving as
a true entertainment destination at a time when Hollywood is
bringing more gaming universes to films than ever before. Through
the past few years, Cinemark has introduced Private Gaming Parties,
allowing guests to rent an entire auditorium to play video games in
the most immersive gaming environment; brought the epic Game Awards
to audiences from the comfort of its auditoriums, streaming the
event live; and partnered with The VOID to bring an unparalleled
hyper-reality experience to its West Plano and XD theatre. Over the
next year, Hollywood’s biggest studios will be bringing gaming
universes to the big screen through a variety of upcoming films
ranging from Free Guy, Uncharted and Sonic the Hedgehog 2 to
Resident Evil: Welcome to Raccoon City and Dungeons and
Dragons.
The Cinemark Standard The health and safety of employees,
guests and communities is a top priority. All Cinemark theatres
boast The Cinemark Standard, greatly enhanced cleanliness,
sanitizing and safety measures at every step of the moviegoing
experience. Employees undergo extensive training on all new
protocols and wear face masks while working, in addition to
completing a wellness check-in prior to every shift. Each theatre
also has a designated Chief Clean and Safety Monitor on duty to
ensure the highest standards of safety, physical distancing,
cleanliness and sanitization.
The exhibitor has consistently received mid-to-high 90
percentile guest satisfaction with Cinemark protecting their health
and safety. Moreover, a resounding number of those moviegoers
polled stated they would return and would also recommend visiting
Cinemark to a friend.
About Cinemark Holdings, Inc.: Headquartered in Plano,
TX, Cinemark (NYSE: CNK) is one of the largest and most influential
movie theatre companies in the world. Cinemark’s circuit, comprised
of various brands that also include Century, Tinseltown and Rave,
operates 523 theatres (325 U.S., 198 South and Central America)
with 5,872 screens (4,436 U.S., 1,436 South and Central America) in
42 states domestically and 15 countries throughout South and
Central America. Cinemark consistently provides an extraordinary
guest experience from the initial ticket purchase to the closing
credits, including Movie Club, the first U.S. exhibitor-launched
subscription program; the highest Luxury Lounger recliner seat
penetration among the major players; XD - the No. 1 exhibitor-brand
premium large format; and expansive food and beverage options to
further enhance the moviegoing experience. For more information go
to https://investors.cinemark.com/
About Mission Control: Mission Control is a St. Louis,
Missouri, company with a mission to gather and grow communities. By
focusing on recreational esports, Mission Control utilizes the
nature of gaming to create digitally organized social experiences
that drive connection through shared passions and playful
competition. With their rec league esports platform, Mission
Control gives organizers the tools to host rec leagues, like summer
softball or intramural volleyball, but for fifa, fortnite, and
other popular video game titles instead. For more information go to
www.missioncontrol.gg
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version on businesswire.com: https://www.businesswire.com/news/home/20210608005138/en/
Media Contact: Cinemark Media Relations
pr@cinemark.com
Investor Contact: Chanda Brashears ir@cinemark.com
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