Cinemark Consistently Receives Overwhelmingly Positive Customer Feedback Following Reopening
September 23 2020 - 11:20AM
Business Wire
Ninety-seven percent guest satisfaction with
Cinemark protocols protecting moviegoer health and safety
Cinemark Holdings, Inc., one of the world’s largest and most
influential movie theatre companies, has reopened approximately 75
percent of its U.S. circuit to overwhelmingly positive customer
feedback. Ninety-seven percent of Cinemark moviegoers surveyed
expressed satisfaction with Cinemark protecting their health and
safety. Moreover, a resounding number of those moviegoers polled
stated that they would return and would also recommend visiting
Cinemark to a friend.
“The moviegoer is at the heart of everything we do at Cinemark,
and there has never been a more important time to listen closely to
our customer and make sure we are providing them an immersive
theatrical experience in a safe manner,” said Mark Zoradi, Cinemark
CEO. “The positive performance and feedback we are receiving from
team members and guests reinforces that consumers have been craving
the cinematic experience, and Cinemark is providing that in a way
that prioritizes the health and safety of our employees, guests and
communities.”
Customers have been enthusiastic about the new Cinemark
experience since the exhibitor began its phased reopening mid-June.
The Company has been regularly communicating with its guests and
sought feedback following each visit. From surveys and emails to
interviews and social media commentary, moviegoers have made it
clear they are glad Cinemark theatres have returned in a way that
gives them confidence and peace of mind.
“Went to one of your theaters yesterday. Perfection. Clean and
your protocols made me feel safe and secure during these hard
times. Can’t wait to visit some more and can’t wait for Tenet,”
said Cinemark customer Zach A.
“Made our first theater visit since March. Thanks, Cinemark for
all the effort put into making us feel safe and comfortable. So
good to be back,” said Cinemark customer Keith.
“My family drove three hours each way to see a movie on the big
screen for our son’s birthday. The new Cinemark moviegoing
experience gave us peace of mind during these unprecedented times,
and the theater was immaculate. Nothing beats the theater
experience!” said Cinemark customer Kristina L.
As part of its reopening, the Company will be surprising
moviegoers across the country with special rewards ranging from
exclusive offers to Movie Club memberships. To build on this
excitement, Cinemark will begin encouraging guests to share their
#MovieClubMoments on social media.
The health and safety of employees, guests and communities is a
top priority. All Cinemark theatres are reopening with The Cinemark Standard, greatly enhanced
cleanliness, sanitizing and safety measures at every step of the
moviegoing experience. Measures in place include everything from
automatic seat-buffering technology and reduced capacities that
ensure physical distancing to disinfecting auditoriums between each
showtime and requiring masks of all guests and employees.
Additionally, Cinemark is proud to unite with fellow movie theatres
across North America in adopting industry-wide safety and
cleanliness guidelines through the CinemaSafe campaign.
“The protocols developed by movie theatre owners demonstrate a
serious, comprehensive effort to examine every aspect of their
operations and reduce risk. Their emphasis on the health and safety
of their employees is an indication of their preventive commitment
to moviegoer safety,” said Dr. David F. Goldsmith, PhD,
occupational and environmental epidemiologist at George Washington
University’s Milken Institute School of Public Health.
To learn more about the Company’s phased reopening, including
enhanced protocols, location-specific opening dates, hours of
operation, film schedules, tickets on sale and more, or to purchase
tickets online, visit www.cinemark.com.
About Cinemark Holdings, Inc.:
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the
largest and most influential movie theatre companies in the world.
Cinemark’s circuit, comprised of various brands that also include
Century, Tinseltown and Rave, operates 534 theatres with 5,977
screens globally (332 theatres and 4,522 screens across 41 states
domestically; 202 theatres and 1455 screens in 15 countries
throughout South and Central America). Cinemark consistently
provides an extraordinary guest experience from the initial ticket
purchase to the closing credits, including Movie Club, the first
U.S. exhibitor-launched subscription program; the highest Luxury
Lounger recliner seat penetration among the major players; XD - the
No. 1 exhibitor-brand premium large format; and expansive food and
beverage options to further enhance the moviegoing experience. For
more information go to https://ir.cinemark.com/.
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version on businesswire.com: https://www.businesswire.com/news/home/20200923005721/en/
Media Contact: Caitlin Piper pr@cinemark.com Investor
Contact: Chanda Brashears ir@cinemark.com
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