Cinemark Announces Phased Reopening of Theatres with Enhanced Cleaning and Sanitizing Protocols
June 17 2020 - 10:29AM
Business Wire
Opening includes “welcome back” pricing on
classic films and concessions ahead of new releases
The most up-to-date information can be found at
www.cinemark.com
Cinemark Holdings, Inc., one of the world’s largest and most
influential movie theatre companies, invites moviegoers across the
U.S. to once again enjoy the deeply immersive cinematic experience
as it announces the phased reopening of its theatres. Cinemark will
kick off its four-phased reopening with select Dallas-area theatres
beginning Friday, June 19, with the remaining phases to take place
between July 3 and July 17. All will reopen with enhanced cleaning
and sanitizing protocols and showcase some of moviegoers’ favorite
films before welcoming this year’s newest hits. Additional
information on the exhibitor’s reopening can be found at
www.cinemark.com.
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“There is nothing quite like the awe and power of great
cinematic storytelling on the big screen, and Cinemark is proud to
once again welcome guests to enjoy the shared, immersive experience
they crave in a way that provides them confidence and peace of
mind,” said Mark Zoradi, Cinemark CEO. “While Cinemark already
takes significant precautions to ensure the health and safety of
our employees, guests and communities, we have developed The
Cinemark Standard for an extra level of cleaning and sanitizing
that guests will notice from the moment they walk back through our
doors. Our teams are trained, prepared and eager to once again
entertain movie lovers in an environment that cannot be replicated
in-home.”
The Cinemark Standard
To ensure moviegoer confidence and peace of mind, all Cinemark
theatres will uphold enhanced cleaning and sanitizing protocols as
well as have elevated expectations for employees and guests.
Employees will undergo extensive training prior to reopening and
will wear face masks and gloves while working, in addition to
completing a wellness check-in prior to every shift. Each theatre
will also have a designated Chief Clean and Safety Monitor on duty
to ensure the highest standards of safety, physical distancing,
cleanliness and sanitization.
- All public and high-touch spaces, such as concession stands,
door handles, drink stations, self-ticketing kiosks, benches and
restrooms will be thoroughly sanitized every 30 minutes
using products identified by the EPA to be effective in eliminating
COVID-19.
- Each auditorium will be disinfected every morning, and
all handrails and occupied seats, along with those on either side,
will be sanitized between show times.
- All theatres will reopen with reduced operating hours
and staggered showtimes to maximize physical
distancing.
- For additional assurance, there will be seat wipes and ample
hand sanitizer available for customer use.
- Auditoriums will have limited capacities that meet or
exceed local ordinances and the seats adjacent to parties will be
automatically blocked upon ticket purchase.
- In accordance with CDC recommendations, guests are
strongly encouraged to wear face masks. Where
applicable, Cinemark will adhere to local policies that require
residents to wear face masks in public.
- Cinemark will be employing new tactics to increase the fresh
air intake to enhance the overall air quality of its
theatres and using High Efficiency Particulate Absorbing (HEPA)
filtration in all vacuums.
- Cinemark has streamlined its in-theatre ticket verification
processes, no longer requiring digital ticket holders to carry
a paper ticket, and moviegoers purchasing tickets at the theatre
will no longer need to hand their printed ticket to an usher. All
are encouraged to purchase tickets online and use contactless
payment methods for a more contact-free experience. Guests who are
not feeling well are asked to stay home, and Cinemark will gladly
provide a full ticket refund.
- To help reduce potential contact between cash and food-handling
areas, cash payments will not be accepted at the concession
stand. However, each theatre will have a designated area where cash
will be accepted, and gift cards will be available.
- There will be plenty of in-theatre signage that will encourage
moviegoers to practice proper physical distancing as well as
showcase the new protocols involved in The Cinemark Standard.
- Moviegoers are asked to properly dispose of their trash
to further protect our employees and allow for maximized cleaning
between showtimes.
Comeback Classics
Initially upon reopening, Cinemark will showcase some of
Hollywood’s most loved films, covering everyone’s favorite genres
for long-awaited date nights, fanboy get-togethers, girls’ night
out and family outings. Moviegoers can enjoy fan-favorite films
such as Ghostbusters (1984), Wonder Woman, Goonies, Jurassic Park,
and Raiders of the Lost Ark, as well as a special 10th anniversary
release of Christopher Nolan’s Inception, which will include
never-before-seen footage from his upcoming film, Tenet. Pricing
for the Comeback Classics will be $5 per adult and $3 for children
and seniors, and everyone can take advantage of greatly reduced
pricing on popcorn, candy along with fountain and bottle
drinks.
“The reopening of our theatres is going to be a celebration, and
we invite moviegoers to join us for special welcome back pricing on
what we’re calling ‘Comeback Classics,’ as well as traditional
concession favorites,” continued Zoradi. “Cinemark greatly values
its relationships with our studio and production partners, and we
cannot thank them enough for playing their part in reigniting
moviegoers’ excitement to experience some of the most classic films
ahead of premiering new releases, including Disney’s live action
Mulan and Warner Bros.’ Tenet by Christopher Nolan.”
Cinemark Movie Rewards
Cinemark will be rolling out the red carpet to welcome back all
guests, especially those members of the exhibitor’s loyalty
programs. To ensure Cinemark Movie Rewards members can fully enjoy
their benefits, the expiration date of all points that expired
during the time theatres were closed will be extended to Sept. 30.
Members of Cinemark Movie Club, the exhibitor’s monthly in-theatre
membership program, will be able to see three Comeback Classics,
with a guest, for free and will enjoy their standard 20 percent
concessions discount in addition to welcome back pricing.
Blockbusters Return
Shortly after reopening, guests will once again get to
experience new releases on the big screen as this year’s newest
hits heat up the summer box office. New releases kick off with the
premiere of Unhinged, starring Russell Crowe, on July 10 and The
Broken Hearts Gallery on July 17, followed by Mulan on July 24,
Tenet on July 31, The SpongeBob Movie: Sponge on the Run on Aug. 7,
Bill & Ted Face the Music on Aug. 14, and A Quiet Place Part II
on Sept. 4.
The premieres continue through the fall with much-anticipated
films including Wonder Woman 1984 on Oct. 2, Black Widow on Nov. 6,
No Time to Die and Soul on Nov. 20. Wrapping up the 2020 film slate
is Free Guy on Dec. 11, the holiday premieres of West Side Story on
Dec. 18 and Top Gun: Maverick on Dec. 23.
To learn more about the Company’s phased reopening, including
enhanced protocols, location-specific opening dates and hours of
operation, film schedule, tickets on sale, and more, or to purchase
tickets online, visit www.cinemark.com.
Click here for a folder of assets, including b-roll and stills
of Cinemark’s enhanced cleaning protocols.
About Cinemark Holdings, Inc.:
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the
largest and most influential movie theatre companies in the world.
Cinemark’s circuit, comprised of various brands that also include
Century, Tinseltown and Rave, operates 555 theatres with 6,145
screens in 41 states domestically and 15 countries throughout South
and Central America. Cinemark consistently provides an
extraordinary guest experience from the initial ticket purchase to
the closing credits, including Movie Club, the first U.S.
exhibitor-launched subscription program; the highest Luxury Lounger
recliner seat penetration among the major players; XD - the No. 1
exhibitor-brand premium large format; and expansive food and
beverage options to further enhance the moviegoing experience. For
more information go to https://ir.cinemark.com/.
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version on businesswire.com: https://www.businesswire.com/news/home/20200617005506/en/
Media Contact: Caitlin Piper pr@cinemark.com
Investor Contact: Chanda Brashears ir@cinemark.com
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