ARM & HAMMER™ Delivers Innovation with New, Lightweight Laundry Solution
September 18 2019 - 8:00AM
Business Wire
With 76 percent of U.S consumers purchasing products online1,
the need for lightweight, easy-to-ship options continues to be a
growing need. ARM & HAMMER™ - the #1 value laundry brand2 – has
an innovative, affordable solution: ARM & HAMMER™ Plus
OxiClean™ Super Concentrated Liquid Laundry Detergent.
ARM & HAMMER™ designed this product with convenience in
mind, using 37 percent less plastic3 and 30 percent less water4
making it easier to carry, use and store. The super concentrated
formula provides 3X more cleaning power per drop5 with effective
stain-lifting and odor-fighting power in a compact bottle. At 66
percent less weight than a traditional laundry bottle6, the
lightweight detergent fits in the palm of your hand and is ideal
for home shipping: a 2-pack can be delivered directly to your door
via Amazon.
“We know our consumers are looking for products that enable
their busy lifestyles - whether they are apartment dwellers doing
laundry on-the-go or homeowners looking for quick and easy
solutions for smaller spaces,” said Laurie Kirschner, Director of
Marketing for ARM & HAMMER™ Laundry. “We developed this product
to suit the evolving needs of our consumers, delivering through
innovation and e-commerce the powerful clean they have come to
expect from ARM & HAMMER™ in a form that is smart, convenient,
and hassle-free.”
The 3X concentrated formula combines ARM & HAMMER™ baking
soda supercharged with OxiClean™ Stain Fighters for a powerful
cleaning detergent that eliminates more than 101 tough stains and
can even be used as an effective pre-treater. The ultra-convenient,
reusable pump can be used one-handed to pump right into your
machine, which means no more measuring, mess or hassle. And a
little goes a long way with just four pumps needed for a regular
load and six pumps for one large load.
ARM & HAMMER™ Super Concentrated Detergent comes with two
15.27 fl. oz. bottles and one reusable pump for a total of 60
loads5 and works in standard and high efficiency models, and in all
water temperatures. It can be purchased on Amazon as a 2-pack (60
loads total) at $11.99 / $0.20 per load.
For more information on the ARM & HAMMER Super Concentrated
Detergent or other products in the ARM & HAMMER family, please
visit armandhammer.com.
About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide
range of personal care, household and specialty products, under the
ARM & HAMMER™ brand name and other well-known trademarks.
1 https://fitsmallbusiness.com/online-shopping-statistics/ 2
Data on file 3 vs. ARM & HAMMER™ Plus OxiClean™ 43.75 fl. Oz.
Liquid Laundry Detergent 4 Per drop vs. ARM & HAMMER™ Plus
OxiClean™ Liquid Laundry Detergent 5 vs. ARM & HAMMER™ Plus
OxiClean™ Liquid Laundry Detergent 6 vs. ARM & HAMMER™ Plus
OxiClean™ 43.75 fl. Oz. Liquid Laundry Detergent 7 Based on medium
loads when measured as directed
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version on businesswire.com: https://www.businesswire.com/news/home/20190918005299/en/
Jacquelyn Dyer HUNTER 212.679.6600 jdyer@hunterpr.com
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