Checkpoint Systems Introduces First-of-its-Kind, Enhanced Performance (EP) CLEAR Label
November 18 2010 - 8:00AM
Business Wire
Checkpoint Systems, Inc. (NYSE:CKP), a leading global supplier
of shrink management, merchandise visibility and apparel labeling
solutions for the retail industry and its supply chain, today
announced its newest RF label series in its Enhanced Performance
(EP) Electronic Article Surveillance (EAS) labels range: a
first-of-its-kind, clear label for placement over a bar code
without jeopardizing bar code scanning. It is also the smallest
size EAS label available for protecting small, thin, un-carded
cosmetics and other high-value merchandise.
EP CLEAR labels are a visual deterrent to theft and have been
proven in retailers’ pilot studies to reduce pilferage by more than
15 percent. The high-theft product category of health & beauty
is one of the key areas to benefit from these new RF label
circuits, as the labels are small in size and can protect items
often targeted by thieves such as cosmetics, perfumes and other
small merchandise.
Checkpoint is the first company to achieve the technological
breakthrough of manufacturing a label that will not degrade
branding or interfere with packaging design, while allowing
cashiers to scan product barcodes through the EP CLEAR label at
checkout. Until now, the technology made manufacturing an EAS label
this small with a large, clear viewing window very difficult.
Increased accuracy and precision are a hallmark of the EP label
line introduced by Checkpoint in 2007. This newest addition -- the
EP CLEAR label -- continues the trend, providing exceptional EAS
detection accuracy and precision in an even smaller-sized label,
especially when used with the company’s leading-edge EVOLVE EAS
System. EP CLEAR label and EVOLVE antennas have shown a combined 95
percent or higher performance rating in retailer pilots – which is
extraordinary for a small-sized label.
The labels may be applied to products in stores by employees; EP
CLEAR labels are also easily integrated into high-speed source
tagging processes by product manufacturers, so that merchandise
arrives in stores shelf ready.
“The EP CLEAR label gives retailers and manufacturers the
effective protection they seek for smaller merchandise that is
highly susceptible to theft,” noted Farrokh Abadi, Checkpoint
Systems’ Worldwide President, Shrink Management Systems. “The
proven decline in shrink is due to potential shoplifters seeing
that products are clearly protected – the label’s electronic
circuit is now visible on the products. For small, high-theft
items, visible deterrence is a preferred method of protection.
“The ability to scan barcodes through the EP CLEAR label is
another breakthrough advancement that makes the labels especially
convenient for small cosmetic merchandise for which retailers are
reporting increased shrink,” he continued. By introducing this
advancement to our ground-breaking EP labels, we have raised the
bar and hit the trifecta our customers are looking for: better
theft detection, in a smaller and more attractive label, that is
designed to work well for source tagged merchandise.”
EP CLEAR labels are also environmentally friendly. Produced
using less aluminum, less paper and less plastic than standard
labels, they help retailers reduce their carbon footprint. By
replacing standard EAS labels with EP CLEAR labels, retailers and
CPG manufacturers can reduce waste material by up to 65
percent.
About Checkpoint Systems, Inc.
Checkpoint Systems is a global leader in shrink management,
merchandise visibility and apparel labeling solutions. Checkpoint
enables retailers and their suppliers to reduce shrink, improve
shelf availability and leverage real-time data to achieve
operational excellence. Checkpoint solutions are built upon 40
years of RF technology expertise, diverse shrink management
offerings, a broad portfolio of apparel labeling solutions,
market-leading RFID applications, innovative high-theft solutions
and its Web-based Check-Net data management platform. As a result,
Checkpoint customers enjoy increased sales and profits by improving
supply-chain efficiencies, by facilitating on-demand label printing
and by providing a secure open-merchandising environment enhancing
the consumer’s shopping experience. Listed on the NYSE (NYSE: CKP),
Checkpoint operates in every major geographic market and employs
5,600 people worldwide. For more information, visit
www.checkpointsystems.com.
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