Current Report Filing (8-k)
November 12 2020 - 04:15PM
Edgar (US Regulatory)
BOSTON BEER CO INC false 0000949870
0000949870 2020-10-27 2020-10-27
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of
1934
Date of Report (Date of earliest event reported): October 27,
2020
The Boston Beer Company, Inc.
(Exact name of Registrant as Specified in Its Charter)
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Massachusetts
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001-14092
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04-3284048
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(State or Other Jurisdiction
of Incorporation)
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(Commission File Number)
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(IRS Employer
Identification No.)
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One Design Center Place, Suite 850,
Boston, MA
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02210
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(Address of Principal Executive Offices)
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(Zip Code)
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Registrant’s Telephone Number, Including Area Code: (617)
368-5000
Not Applicable
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended
to simultaneously satisfy the filing obligation of the registrant
under any of the following provisions:
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☐
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Written communications pursuant to Rule 425 under the Securities
Act (17 CFR 230.425)
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☐
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Soliciting material pursuant to Rule 14a-12 under the Exchange Act
(17 CFR 240.14a-12)
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☐
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Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))
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☐
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Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))
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Securities registered pursuant to Section 12(b) of the Act:
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Title of each class
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Trading
Symbol(s)
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Name of each exchange on which registered
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Class A Common Stock
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SAM
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NYSE
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Indicate by check mark whether the registrant is an emerging growth
company as defined in Rule 405 of the Securities Act of 1933
(§ 230.405 of this chapter) or Rule 12b-2 of the Securities
Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the
registrant has elected not to use the extended transition period
for complying with any new or revised financial accounting
standards provided pursuant to Section 13(a) of the Exchange
Act. ☐
Item
8.01
Other Events.
The following directors and officers of the Company entered into
individual sales plans pursuant to Rule 10b5-1 of the Securities
Exchange Act of 1934, as amended, for trading in shares of the
Company’s Class A Common Stock: Director Jean-Michelle Valette,
Chairman C. James Koch, Sr. Vice President of Supply Chain Quincy
Troupe, and Chief Sales Officer John Geist.
The aggregate number of shares that may be sold pursuant to these
10b5-1 plans is 225,803 shares. The purpose of each of these 10b5-1
plans is to provide liquidity and investment diversification. Once
executed, transactions under each 10b5-1 plan will be disclosed
publicly through Form 4 and/or Form 144 filings with the Securities
and Exchange Commission to the extent applicable.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
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Exhibit
Number
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Description
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104
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Cover Page Interactive Data File (embedded within Inline XBRL
document).
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1
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.
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The Boston Beer Company, Inc.
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Date: November 12, 2020
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By:
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/s/ David A. Burwick
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Name: David A. Burwick
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Title: President & Chief Executive Officer
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2
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