CHICAGO, Oct. 7, 2011 /PRNewswire/ -- Cars.com, the
premiere online resource for buying and selling new and used
vehicles, announced today that it is returning to the Big Game for
the fifth consecutive year. With one 30-second commercial
during the third quarter, the site will again be positioned
alongside some of the most recognizable brands in the world.
"Advertising during the largest television event of the year has
been a successful awareness-building strategy for us over the last
four years," said Mitch Golub,
president of Cars.com. "We see this year's commercial as
another important investment in our brand, translating the enormous
audience into new Cars.com customers and opportunities for
advertisers."
Cars.com will add to its 'Confidence' campaign with one
30-second spot in the third quarter, focusing on the site's
significant resources available to car shoppers to help them choose
the perfect car at the perfect price – including expert and
consumer vehicle reviews, consumer dealer reviews, comparison tools
and pricing guides. DDB Chicago, the site's advertising
agency of record, will develop the spots.
"For four years, this has been a terrific way to launch our
annual marketing campaign," said Carolyn
Crafts, Cars.com vice president of marketing. "As we
continue to look toward new and innovative ways to build awareness
among car buyers, traditional advertising channels remain equally
important as ways to build our brand and generate buzz."
About Cars.com
Cars.com was recently named the "Best Overall Customer
Experience" by Keynote Systems, the leader in Internet and mobile
cloud marketing. Cars.com is an online destination for car shoppers
that offers information from consumers and experts to help buyers
formulate opinions on what to buy, where to buy and how much to pay
for a car. Cars.com offers thousands of new and used vehicle
listings, consumer reviews, side-by-side comparison tools, photo
galleries, videos, unbiased editorial content and many other tools.
Cars.com put millions of car buyers in control of their shopping
process with the information they needs to make confident buying
decisions.
Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC, which is owned by leading
media companies, including Belo (NYSE: BLC), Gannett Co., Inc.
(NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and
The Washington Post Company (NYSE: WPO).
SOURCE Cars.com