Beachbody On Demand offers a new, balanced
approach to achieving physical and mental well-being with the
launch of “FIRE AND FLOW” fitness program
The Beachbody Company, Inc. (NYSE: BODY), ("Beachbody" or the
"Company"), a leading subscription health and wellness company,
invites members to “workout without burn out” with the launch of
“FIRE AND FLOW.” The new dynamic at-home fitness program was
developed in partnership by beloved Beachbody Super Trainers,
fitness experts and real-life friends Jericho McMatthews and Elise
Joan.
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the full release here:
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FIRE AND FLOW is a four-week program focused on helping you
achieve overall well-being by alternating rigorous strength and
cardio days with low-impact, body-shaping, recovery days. This is
the first program of its kind to serve the demands of subscribers
who want to integrate and commit to both physical and emotional
well-being.
With mental and emotional health increasingly recognized as
being of equal importance to physical health, FIRE AND FLOW
supports Beachbody members as they work toward achieving incredible
results with a priority on improving self-esteem and self
acceptance. FIRE AND FLOW is a great solution no matter where you
might be on your physical fitness journey with “modifiers” for
beginners and “intensifiers” for those who are more advanced.
“Beachbody has specialized in creating programs that people can
follow day by day for a predictable outcome on a specific timeline,
but this is the first time we’ve specifically integrated mental and
emotional well-being into the schedule,” said Carl Daikeler,
Co-founder, Chairman and CEO of The Beachbody Company. “Elise and
Jericho have delivered something so special it’s going to surprise
people. People who want to reduce anxiety and adjust to the ‘new
normal,’ but still feel challenged physically to get every aspect
of results, are going to feel like this is the most efficient
program they have ever experienced.”
Each week of the FIRE AND FLOW four-week program consists of six
workouts ranging from 25-30 minutes in length and require minimal
equipment, such as dumbbells and resistance loops. Workouts
alternate between challenging full-body strength and cardio FIRE
workouts that ignite the metabolism while building muscle and
toning the body on one day, and FLOW sessions the next day for
recovery, no-impact mobility, core, and mindful breathing to help
relieve stress.
“FIRE AND FLOW is much more than just a workout program, and I
was thrilled to collaborate with my friend, Elise, to deliver a
lifestyle concept centered on the idea of helping people get strong
and fit and at the same time relieving stress and reducing
anxiety,” said Jericho McMatthews, Beachbody Super Trainer.
“Jericho and I complement each other so well. We wanted to
create a program that is sustainable for the long-term, and that
means taking care of your physical and emotional well being” added
Elise Joan, Beachbody Super Trainer. “The goal is not to burn you
out with too intense of a program, but instead strike a balance
between intensity and recovery.”
To help users unlock even greater mental well-being, FIRE AND
FLOW includes a one-of-a-kind journal created by Jericho and Elise
featuring short writing prompts aimed at promoting self-care and
personal discovery. Each prompt is specifically crafted to boost
mental health and serve as a healthy habit creator. Further, as a
key component of the program’s self-reflection and emotional
wellness focus, the journal is intended to evoke encouragement and
support from within while embarking on your new health and wellness
journey.
FIRE AND FLOW is appropriate for all fitness levels, offering
modifiers and intensifiers for each exercise to accommodate your
individual fitness level. In addition to the core program, users
will receive access to eight optional 10-15 minute bonus workouts
that target various parts of the body, as well as four cycling
workouts that can be accessed via BODi (Beachbody On Demand
Interactive), the Company’s premium connected-fitness platform that
works with the Beachbody Bike.
FIRE AND FLOW is now available at special launch pricing
exclusively from Beachbody. Visit www.teambeachbody.com to learn
more.
About The Beachbody Company, Inc. Headquartered in
Southern California, Beachbody is a leading digital fitness and
nutrition subscription company with over two decades of creating
innovative content and powerful brands. The Beachbody Company is
the parent company of the Beachbody On Demand streaming platform
(BOD) including its live digital streaming subscription BODi, and
the Beachbody Bike powered by MYXfitness, the Company's connected
indoor bike. For more information, please visit
TheBeachbodyCompany.com.
About Jericho McMatthews Jericho McMatthews’ passionate
approach to fitness empowers you to own your health, wellness, and
happiness. She’s a NASM and ACE certified personal trainer and
holds degrees in psychology as well as physical education and
kinesiology.
About Elise Joan Elise Joan is an expert at connecting
the mind and body, helping awaken you to your power, purpose, and
calling. In addition to holding multiple fitness certifications,
plus two bachelor’s degrees, she has worked as a primetime on-air
health expert for major TV networks.
Forward Looking Statements: This
press release contains "forward-looking" statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are statements other than historical fact or in the
future tense. These statements include but are not limited to,
statements regarding our future performance and our market
opportunity, including expected or anticipated launch dates and
results of our program offerings, our business strategy, our plans,
and our objectives and future operations.
Forward-looking statements are based upon various estimates and
assumptions, as well as information known to us as of the date
hereof, and are subject to risks and uncertainties. Accordingly,
actual results could differ materially due to a variety of factors,
including: our ability to effectively compete in the fitness and
nutrition industries; our ability to successfully acquire and
integrate new operations; our reliance on a few key products;
market conditions and global and economic factors beyond our
control; intense competition and competitive pressures from other
companies worldwide in the industries in which we operate; and
litigation and the ability to adequately protect our intellectual
property rights. You can identify these statements by the use of
terminology such as "believe", “plans”, "expect", "will", "should,"
"could", "estimate", "anticipate" or similar forward-looking terms.
You should not rely on these forward-looking statements as they
involve risks and uncertainties that may cause actual results to
vary materially from the forward-looking statements. For more
information regarding the risks and uncertainties that could cause
actual results to differ materially from those expressed or implied
in these forward-looking statements, as well as risks relating to
our business in general, we refer you to the "Risk Factors" section
of our Securities and Exchange Commission (SEC) filings, including
those risks and uncertainties included in the Form 10-K filed with
the SEC on March 1, 2022 and quarterly reports on Form 10-Q, which
are available on the Investor Relations page of the Beachbody
website at https://investors.thebeachbodycompany.com and on the SEC
website at www.sec.gov.
All forward-looking statements contained herein are based on
information available to us as of the date hereof and you should
not rely upon forward-looking statements as predictions of future
events. The events and circumstances reflected in the
forward-looking statements may not be achieved or occur. Although
we believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee future results,
performance, or achievements. We undertake no obligation to update
any of these forward-looking statements for any reason after the
date of this press release or to conform these statements to actual
results or revised expectations, except as required by law. Undue
reliance should not be placed on forward-looking statements.
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