HBO Max to Launch December 17 on Roku Devices
December 16 2020 - 4:50PM
Business Wire
App Arrives on America’s No. 1 TV Streaming
Platform1 in Time for Release of WONDER WOMAN 1984
Roku, Inc. (NASDAQ: ROKU) and WarnerMedia today announced
an agreement to bring HBO Max to the Roku platform. Starting
tomorrow, Dec. 17, Roku users will be able to download HBO Max from
the Roku channel store and subscribe directly on their Roku device
to access all of HBO Max, which includes 10,000 hours of curated
premium storytelling from the iconic brands of HBO, Warner Bros.,
DC, Adult Swim and much more. For users who have already subscribed
to HBO through their Roku devices, the HBO app will automatically
update to become the HBO Max app, and they will be able to log in
using their existing HBO credentials.
The highly anticipated WONDER WOMAN 1984 debuts in theaters and
on HBO Max on Christmas Day and will be available to HBO Max
subscribers on their Roku devices directly from their living rooms
at no additional cost.
“We believe that all entertainment will be streamed and we are
thrilled to partner with HBO Max to bring their incredible library
of iconic entertainment brands and blockbuster slate of direct to
streaming theatrical releases to the Roku households with more than
100 million people that have made Roku the No. 1 TV streaming
platform in America,” said Scott Rosenberg, Senior Vice President,
Platform Business, Roku. “Reaching mutually beneficial agreements
where Roku grows together with our partners is how we deliver an
exceptional user experience at an incredible value for consumers
and we are excited by the opportunity to deepen our longstanding
relationship with the team at WarnerMedia.”
“HBO Max is an incredible product with an unparalleled content
offering that puts the consumer at the center, and we’re thrilled
that Roku users will be able to experience all the great stories
HBO Max has to offer,” said Tony Goncalves, Chief Revenue Officer,
WarnerMedia. “We’re breaking new ground in the months ahead, and we
can’t wait to work with our longtime partners at Roku to build on
our past successes and bring HBO Max’s best-in-class quality
entertainment to Roku’s large and highly engaged audience.”
Beginning Dec. 17, Roku users can access all that HBO Max has to
offer, including groundbreaking HBO original series like Game of
Thrones and The Sopranos, to newer favorites like Lovecraft Country
and The Undoing, award-winning specials and documentaries, and new
movies every single week. Every episode of iconic TV shows like
Friends, The Fresh Prince of Bel-Air, and The Big Bang Theory are
perfect for your next binge-watching session – and users can dive
into a full slate of all-new originals including The Flight
Attendant, Search Party and much more. In 2021, Roku users will
have access to a full slate of Warner Bros. films that will debut
on HBO Max in the U.S. concurrently with their theatrical releases,
including The Matrix 4, Mortal Kombat, The Suicide Squad, and Space
Jam: A New Legacy.
Roku users can get the new HBO Max channel or find it in the
“New and Notable” and “Movies & TV” categories of the Roku
channel store to add it to their Roku home screen. HBO Max uses
Roku Pay, a fast and simple way to pay on Roku streaming devices.
For users who have already subscribed to HBO through their Roku
devices, the channel will automatically update to HBO Max. For
additional details on how to subscribe to HBO Max on the Roku
platform, visit go.roku.com/hbomax.
About WarnerMedia
WarnerMedia is a leading media and entertainment company that
creates and distributes premium and popular content from a diverse
array of talented storytellers and journalists to global audiences
through its consumer brands including HBO, HBO Max, Warner Bros.,
TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network,
Adult Swim, Turner Classic Movies and others. The organization also
includes Xandr’s suite of advanced advertising solutions designed
to help to improve advertising for brands, publishers, and
consumers.
WarnerMedia is part of AT&T Inc. (NYSE:T).
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetise large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the content, benefits,
features and availability of HBO Max on the Roku platform; trends
related to the shift to TV streaming; and the features, benefits
and reach of the Roku platform. Except as required by law, we
assume no obligation to update these forward-looking statements
publicly, or to update the reasons actual results could differ
materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including our Annual Report on Form 10-K for the year ended
December 31, 2019 and our Quarterly Report on Form 10-Q for the
quarter ended September 30, 2020. Copies of reports filed with the
SEC are posted on Roku’s website and are available from Roku
without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
1 By hours streamed, according to Kantar, November 2020
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version on businesswire.com: https://www.businesswire.com/news/home/20201216005997/en/
Media Roku, Inc. Abby Reyes areyes@roku.com
Investor Relations Roku, Inc. Conrad Grodd cgrodd@roku.com
Lauren McCabe WarnerMedia Distribution
lauren.mccabe@warnermedia.com
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