By Drew FitzGerald 

One of Wall Street's most powerful activist investors is challenging AT&T Inc.'s ambition to build a media conglomerate and is pushing the company to refocus on its telecommunications roots.

Hedge fund Elliott Management Corp. disclosed a $3.2 billion stake in AT&T, criticized its longtime CEO's acquisition strategy and called on the company to shed some assets. The investor, which has tangled with Samsung Electronics Co. and the Argentine government, called on AT&T to name new directors to its board.

The start of a public battle will test shareholder support for Chairman and Chief Executive Randall Stephenson's plans to remake AT&T into a media and advertising powerhouse. He has used big takeovers to add properties such as HBO, Warner Bros. and DirecTV, and is seeking to compete with Comcast Corp. as well as Netflix Inc. in the battle for consumers' attention.

Elliott began laying the groundwork for its campaign last year when AT&T's shares sagged in the wake of its Time Warner acquisition, though the firm decided to go public after AT&T promoted one of Mr. Stephenson's lieutenants to be his likely successor, according to a person familiar with the matter.

AT&T last week elevated John Stankey, a longtime executive who advocated for both the DirecTV and Time Warner deals, to be its president and chief operating officer. He was promoted after telecom chief John Donovan, who oversaw more than 80% of the parent company's revenue, announced his retirement after losing a succession race.

Elliott questioned the executive change and asked whether AT&T conducted an external review for the new No. 2 position.

AT&T wasn't given much advance notice of Elliott's plan and Mr. Stephenson had yet to meet with its portfolio managers early Monday, according to people with the matter.

AT&T has a history of making big acquisitions and of choosing its top managers from within. Elliott criticized both practices in a letter to the company released Monday.

Elliott didn't ask AT&T to sell specific divisions but said the company should review any assets that lack a strategic rationale, including the DirecTV satellite service and Mexican wireless operations.

With a market value of more than $260 billion, the Dallas company is among the hedge fund's biggest corporate targets to date. With a roughly 1% stake, Elliott will probably need support from other institutional investors to pressure the company. AT&T shares rose 2.7% to $37.22 in Monday afternoon trading.

Elliott assailed AT&T management for alleged missteps including the purchase of DirecTV and said it remains cautious about last year's purchase of Time Warner, a collection of TV and film businesses including HBO and CNN that was renamed WarnerMedia.

"AT&T has been an outlier in terms of its M&A strategy," Elliott wrote. "Most companies today no longer seek to assemble conglomerates."

AT&T is the No. 2 U.S. cellphone carrier by subscribers, trailing rival Verizon Communications Inc., and the top provider of pay-TV channels just ahead of Comcast Corp.

AT&T said it regularly speaks with shareholders about business strategy and said it would engage with the hedge fund.

"Indeed, many of the actions outlined are ones we are already executing today," the company said in a statement. AT&T said its "strategy is driven by the unique portfolio of valuable businesses we've assembled across communications networks and media and entertainment."

Mr. Stephenson, a telecom veteran who has been CEO for more than a dozen years, has reshaped the telephone company in recent years, making it one of the biggest U.S. media players. The deals left the company with more than $170 billion in net debt at the end of 2018.

President Trump, a frequent critic of CNN, weighed in on the news, tweeting: "Great news that an activist investor is now involved with AT&T." As a presidential candidate in 2016, Mr. Trump vowed to block AT&T's takeover of Time Warner. The U.S. Justice Department in 2017 sued to stop the merger, but AT&T prevailed in court after months of costly litigation.

Elliott, founded by billionaire Paul Singer, is one of the biggest activist investors. Last year, the hedge fund launched the equivalent of nearly one new public activism campaign every two weeks, pushing for change at companies around the world including Sempra Energy , Nielsen Holdings PLC and Pernod Ricard SA.

In its AT&T letter, Elliott argues the company has underperformed the market for the past decade and puts much of the blame on Mr. Stephenson's acquisition strategy.

"AT&T has transformed itself into a sprawling collection of businesses battling well-funded competitors, in new markets, with different regulations, and saddled with the financial repercussions of its choices, " the fund said.

In addition to asset sales, Elliott called on AT&T to boost its profit margins by cutting at least $5 billion in costs, including outsourcing some functions, consolidating offices and its retail footprint.

The hedge fund predicted that if AT&T pursues the strategic and operational improvements Elliott suggests, the shares could be worth more than $60 a share by the end of 2021.

AT&T shares closed Friday at $36.25 and have rallied in recent months after starting the year around $30.

Entering the week, AT&T has posted a total shareholder return -- or stock-price changes plus dividends -- of more than 20% over the past year, compared with 5.8% for the S&P 500 and 14% for Verizon.

Over the past five years, AT&T has posted a total shareholder return of 6.6%, compared with 10.7% for the S&P 500 and 8.8% for Verizon.

Shares hit a multiyear low of $27.36 in December as investors questioned whether its heavy debt load was sustainable. The company has spent the past year shoring up its balance sheet, partly through sales of assets.

Corrie Driebusch contributed to this article.

Write to Drew FitzGerald at andrew.fitzgerald@wsj.com

 

(END) Dow Jones Newswires

September 09, 2019 13:59 ET (17:59 GMT)

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