American Equity Ranks in J.D. Power's Top 5 for Customer Satisfaction
February 04 2020 - 4:15PM
Business Wire
-Fixed index annuity carrier’s fourth place
score tops industry average and direct competitors-
American Equity Investment Life Insurance Company, a leader in
the sale of fixed index annuities, earned the distinction of
“Better than Most” as 4th place for customer satisfaction in the
J.D. Power 2019 U.S. Life Insurance Study. The carrier’s
satisfaction index score outpaced the annuity industry average as
well as other top fixed index annuity carriers. This is the first
year the annuity provider category was included in the “Overall
Customer Satisfaction Index Ranking” for the U.S. Life Insurance
Study.
The overall satisfaction index score for annuity providers was
776 (on a 1,000-point scale). American Equity ranked fourth with a
score of 787. Overall, consistency of scores across all touchpoints
led to overall good customer experience.
“Quality customer service has been the backbone of our company
philosophy from day one,” said Ron Grensteiner president at
American Equity. “Our focus on doing the right thing and doing
things right is in the DNA of our culture, and it’s our difference
maker. We are excited to see J.D. Power has chosen to take measure
of this important metric in our industry. We look forward to
continued improvement.”
To measure customer satisfaction, critical-to-customer
experience factors are examined using an index model. The model
identifies the dominant factors that impact customer satisfaction
and behavior and provides a benchmark of excellence for each. The
U.S. Life Insurance Study measures overall customer satisfaction
based on performance in six factors (in alphabetical order):
application and orientation; communications; interaction; product
offerings; price; and statements.
About AMERICAN EQUITY
American Equity Investment Life Insurance Company® is a
full-service underwriter of fixed annuity products, with a primary
emphasis on the sale of fixed index annuities. Headquartered in
West Des Moines, Iowa, American Equity Investment Life Insurance
Company is committed to providing products with integrity, as well
as superior service to the agents it partners with and their
policyholders. For more information, please visit
www.american-equity.com.
About J.D. Power
J.D. Power is a global leader in consumer insights, advisory
services and data and analytics. These capabilities enable J.D.
Power to help its clients drive customer satisfaction, growth and
profitability. Established in 1968, J.D. Power has offices serving
North America, Asia Pacific and Europe.
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Heather Gierstorf Vice President – Communications American
Equity Investment Life Insurance Company® 515-457-1788
hgierstorf@american-equity.com
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