Los Angeles Is the First Market in the United States to Receive Laser at AMC Projection, Powered by Cinionic, at Nearly All AMC Theatres® Locations
October 26 2022 - 11:00AM
Business Wire
AMC Burbank 16, AMC Burbank 8 and AMC Burbank 6
are the first AMC theatres in the greater Los Angeles area to
feature Laser Projection by Cinionic in every traditional
auditorium
Nearly all AMC theatres in the Los Angeles area
will upgrade to Laser at AMC, powered by Cinionic, during the next
several months
Earlier this year AMC announced an agreement
with Cinionic to install laser projectors in 3,500 of its U.S.
auditoriums through 2026
The laser projection equipment and associated
auditorium enhancements powering Laser at AMC at the 3,500
auditoriums have an estimated value of around a quarter of a
billion dollars, with minimal upfront capital investment from
AMC
Laser at AMC represents a significant
acceleration of AMC’s commitment to enhance the on-screen
presentation
Moviegoers enjoying Laser at AMC can expect
improved picture contrast, maximum picture brightness, and more
vivid color, all of which are on-screen benefits of Laser
Projection by Cinionic
AMC Theatres® (NYSE: AMC and APE), the largest theatrical
exhibitor in the United States and the world, today announced that
the Los Angeles market will be the first to be upgraded with Laser
at AMC projection technology from Cinionic at nearly all AMC
locations. Work is currently underway on AMC’s first major
broadscale projector upgrade since the transition to digital with
the launch of Laser at AMC.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221026005138/en/
Cinionic Laser at AMC Burbank (Photo:
Business Wire)
AMC Burbank 16, AMC Burbank 8 and AMC Burbank 6 are now fully
enabled with laser projection technology from Cinionic, and over
the next several months, most AMC locations in the Los Angeles area
will be upgraded.
This groundbreaking initiative is the result of an agreement
between AMC and Cinionic, the global leader in laser-powered cinema
solutions, to significantly upgrade the on-screen presentation at
3,500 auditoriums throughout the United States, with cutting-edge
laser projectors.
Laser at AMC reinforces AMC as the leader in premium theatrical
exhibition experiences and signals a significant AMC commitment to
the future of movie-going, on-screen presentation, and the
Company’s dedication to Make Movies Better. The move to laser
projection offers a more environmentally friendly way to present
movies with less waste, including the elimination of replacing
xenon bulbs, and a significant reduction in energy usage.
“The completion of a full upgrade to laser projection at AMC
Burbank 16, AMC Burbank 8 and AMC Burbank 6 represents a crucial
first step as we begin introducing this new theatre upgrade,
powered by Cinionic, at most of our screens in the greater Los
Angeles area over the next few months and thousands of our screens
around the United States over the next few years,” said Cynthia
Pierce, Senior Vice President, Design & Construction,
Facilities, Sight & Sound, AMC. “It’s an exciting development
for movie-lovers as we move into the next evolution of on-screen
presentation at AMC.”
“Whenever you see Laser Projection by Cinionic, you can expect
brighter, sharper, and more vivid colors every time you go to the
movies,” added Wim Buyens, CEO of Cinionic. “We are committed to
exceptional cinema experiences, and together with AMC, we are
raising the bar for audiences across LA and beyond.”
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 950 theatres and 10,500 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. For more information, visit
www.amctheatres.com.
About Cinionic
Founded in 2018 as the Barco cinema joint-venture, Cinionic
unites global leaders committed to creating a new visual standard
and moving the cinema industry forward. Cinionic’s future-ready
enhanced services and technology solutions provide compelling
cinema experiences. The company’s world-class technology portfolio
includes award-winning laser projectors, HDR, integrated media
servers, and premium cinema experiences, among other
innovations.
With more than 100,000 projectors installed globally, Cinionic
is trusted by more than 200 exhibitors to help capture audiences at
multiple touchpoints in their cinema journey and keep them coming
back for more. Today, more than half of the world’s movie theaters
are illuminated by Cinionic.
Cinionic has offices in Belgium, the United States, Mexico,
Australia, and Hong Kong. Visit www.cinionic.com and follow us on
Twitter, LinkedIn, Facebook, or YouTube for more information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221026005138/en/
Jodi Perkins, 847-508-0877 Jodi.perkins@walkersands.com
AMC Entertainment (NYSE:AMC)
Historical Stock Chart
From Mar 2024 to Apr 2024
AMC Entertainment (NYSE:AMC)
Historical Stock Chart
From Apr 2023 to Apr 2024