Advance Auto Parts Calls on DieHard® Fans & Racing Fans to Create ‘Start Your Engines’ Videos to Help Virtually Start th...
August 04 2020 - 8:00AM
Business Wire
50 fan submissions will receive a $200 gift
card good toward the purchase of a DieHard battery to celebrate
DieHard powering the Indy 500 50 years ago
Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive
aftermarket parts retailer, is calling on DieHard battery fans and
racing fans to celebrate DieHard powering most of the Indianapolis
500 starting grid 50 years ago in 1970. Fans are encouraged to
submit videos of themselves doing their best rendition of the
iconic “Start Your Engines” command for use on social media and
on-site at the Indianapolis Motor Speedway as fans come together
virtually to start the race on Aug. 23.
From now through Aug. 23, fans can submit a video of their most
creative rendition of “Start Your Engines” at
www.CallingAllDieHards.com. Entrants will be eligible for a random
drawing to select 50 winners who will receive a $200 gift card good
toward the purchase of a DieHard battery or any other items sold by
Advance and participating Carquest stores. For full details and
terms and conditions, visit www.CallingAllDieHards.com.
“Advance and DieHard are two iconic brands that motorists have
trusted for decades to keep their vehicles running,” said Jason
McDonell, Executive Vice President and Chief Marketing Officer.
“DieHard batteries also have a storied history in racing built upon
reliability and power. Advance and Carquest are the only auto parts
retailers offering this legendary battery to customers in North
America. Our Team Members and Independent Partners are thrilled to
celebrate DieHard starting the majority of the Indy 500 field 50
years ago by empowering and mobilizing fans to voice the most
celebrated command in racing.”
DieHard has a long and rich history throughout motorsports, from
IndyCar and NASCAR to NHRA. While technology has evolved, in 1970,
DieHard batteries were used to power cars entered into the Indy 500
by providing the 36-volt starting power necessary.
Advance acquired DieHard, one of the most trusted and recognized
battery brands in the automotive industry, in December 2019. Visit
www.advanceautoparts.com for more information about DieHard
batteries that are available nationwide at Advance Auto Parts and
Carquest branded stores.
About Advance Auto Parts
Advance Auto Parts, Inc., is a leading automotive aftermarket
parts provider that serves both professional installer and
do-it-yourself customers. As of April 18, 2020, Advance operated
4,843 stores and 168 Worldpac branches in the United States,
Canada, Puerto Rico and the U.S. Virgin Islands. The Company also
serves 1,258 independently owned Carquest branded stores across
these locations in addition to Mexico, the Bahamas, Turks and
Caicos and British Virgin Islands. Additional information about
Advance, including employment opportunities, customer services and
online shopping for parts, accessories, and other offerings can be
found at www.AdvanceAutoParts.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200804005371/en/
Advance Auto Parts: Investor Relations: Elisabeth
Eisleben T: (919) 227-5466 E: invrelations@advanceautoparts.com
Media Relations: Darryl Carr T: (984) 389-7207 E:
darryl.carr@advance-auto.com
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