ABBOTT PARK, Ill. and MADRID,
Oct. 18, 2021 /PRNewswire/
-- Abbott (NYSE: ABT) today announced it has entered into a
three-year agreement to be the Health Sciences and Nutrition
Partner of the Real Madrid Football Club and Global Partner of the
Real Madrid Foundation—an organization founded by the club to
promote the values inherent in sport to children globally.
The partnership will encompass education, sports and social welfare
activities in support of at-risk children in 80 countries, as well
as nutritional support for the first men's and women's and Academy
teams and new product innovation and development.
Real Madrid is one of the most
successful and recognized sports clubs in the world and is
supported by more than 600 million fans globally. In 1997 the club
launched the Real Madrid Foundation to support social and cultural
integration for at-risk children around the world through sport,
through teaching values such as teamwork, respect,
collaboration—and physical fitness.
"Football is a universal sport that's played, watched and loved
around the world," said Daniel
Salvadori, executive vice president of Abbott's nutrition
business. "Abbott and The Real Madrid Foundation have the same
goal: to nourish children around the world so they can have better
health and can achieve their potential. The combination of our
collective efforts will enable us to reach more people and have
even greater long-lasting impact in the lives of tens of thousands
of children around the world."
Working with local partners, the Real Madrid Foundation
identifies and brings together local children in key at-risk
areas—usually in remote, rural communities. The schools cover many
different activities, ranging from healthy snacks and dental
hygiene, to after school programs that involve health education and
sports training. Each program includes a local social or
environmental activity, such as healthcare facility visits. The
children are screened for key health indicators at the beginning of
each program and supported nutritionally throughout. The Real
Madrid Foundation also runs week-long clinics for children who wish
to improve their game with the Real Madrid methodology.
"Through the work of the Real Madrid Foundation, we're not
looking to develop the next footballer, we're looking to grow the
next engineer, scientist or lawyer," said Emilio Butragueño,
director of institutional relations for Real Madrid. "By teaming up
with Abbott, a global leader and expert in nutrition, we can
support children around the world in living healthier overall."
A Focus on Malnutrition
Malnutrition affects 1 in 3
people of all ages, all geographies and all socioeconomic classes.
Abbott has long been focused on improving nutrition through our
innovations, recently announcing the formation of the Abbott Center
for Malnutrition Solutions—a hub of Abbott and external nutrition
experts and partners with a goal to reduce malnutrition in every
region of the world over the next ten years. With this partnership,
the first under the center, Abbott will work with the Real Madrid
Foundation Social Sports Schools around the world to support
at-risk children in their goal of having access to a healthier life
and a better future.
This work will contribute to Abbott's 2030 Sustainability
Plan ambition to transform care for malnutrition, chronic
disease and infectious diseases, with a goal to improve the lives
of more than 3 billion people by decade's end.
The partnership will run through the end of the 2023-2024 soccer
season and will encompass working with Real Madrid Foundation
Social Sports Schools in twelve countries to provide malnutrition
screening, education and nutrition support, while also supporting
nutritional needs for the Real Madrid Foundation clinics, which
take place in 42 countries. As the Health Sciences and
Nutrition Partner, Abbott will also work closely with the club to
drive research into new ingredient and product innovation and
development as part of the nutritional support for the Real Madrid
first men's, women's and Academy teams.
About Real Madrid
Real Madrid C.F. is a sport entity
with 119 years of history. It is the club with the most European
Cups of both football (13) and basketball (10) and was awarded by
FIFA as the Best Club of the twentieth century. Real Madrid has millions of fans in all corners of
the world, with 371 million followers on social networks, and is
for the third year in a row the most valuable football club in
Europe according to The European
Elite 2020 report, prepared by consultancy KPMG. Real Madrid is the most valuable football brand in
the world for Brand Finance for the third year in a row and
achieved the highest record in the Transparency Index of football
clubs last season. More information about Real Madrid C.F. is
available at www.realmadrid.com, the most visited soccer club
website for the fifth consecutive year.
About the Real Madrid Foundation
The Real Madrid
Foundation is the instrument by which Real Madrid is present in
society and develops its social and cultural awareness programs.
Its main objective is to promote the values of sport, and its role
as an educational tool capable of contributing to the comprehensive
development of the personality of those who practice it. In
addition, as a means of social integration of those who find
themselves suffering from any form of marginalisation,
discrimination, or social exclusion.
Abbott is a global healthcare leader that
helps people live more fully at all stages of life. Our portfolio
of life-changing technologies spans the spectrum of healthcare,
with leading businesses and products in diagnostics, medical
devices, nutritionals and branded generic medicines. Our 109,000
colleagues serve people in more than 160 countries.
Connect with us at www.abbott.com, on LinkedIn at
www.linkedin.com/company/abbott-/, on Facebook at
www.facebook.com/Abbott and on Twitter @AbbottNews.