8x8's portfolio and strategy, supported by its integrated
cloud communications and contact center services platform, provide
businesses with great flexibility and robust productivity
benefits
SANTA CLARA, Calif.,
July 13, 2021 /PRNewswire/ -- Based
on its recent analysis of the global cloud communications,
collaboration and CX management services market, Frost &
Sullivan recognizes 8x8, Inc.(NYSE: EGHT) with the 2021 Global
Competitive Strategy Leadership Award. 8x8's integrated
business cloud communications platform is ideal for the current
environment of remote working with its advanced capabilities and
flexible deployment options. The rich cloud collaboration suite and
robust CX management capabilities provide compelling value to key
stakeholders, including enterprise workers, contact center agents,
and IT admin staff.
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"With its integrated platform and a complete portfolio of
as-a-service solutions, 8x8 addresses growing business demand for
flexible consumption of communications, collaboration, and CX
management tools," said Elka Popova,
VP of Connected Work Research at Frost & Sullivan. "Key
performance metrics, including revenue growth, channel sales, and
traction among midmarket and enterprise customers, underline the
effectiveness of 8x8's strategy and execution."
A 2021 global Frost & Sullivan survey of contact center
investment decision makers reveals that 63% of surveyed businesses
are already integrating their unified communications (UC) and
CX solutions and another 26% are planning to do so in the next two
years. An improved customer journey (54%) and a better agent
experience (52%) top the list of key benefits businesses are
pursuing with an integrated UC and CX strategy.
8x8's set of unified communications-as–a-service (UCaaS), video
communications-as-a-service (VCaaS), and contact
center-as-a-service (CCaaS) capabilities delivers exceptional
operational efficiencies and offers significant productivity
benefits. With the launch of its experience
communications-as-a-service (XCaaS) solutions, the company
demonstrates an impressive ability to address a variety of
communication-intensive roles in customer organizations. The
pending launch of persona-based profiles (e.g., Receptionist,
Admin, and Sales) will provide tailored XCaaS capabilities and
integrations for different types of users, including
cross-populating UC and contact center features across personas.
This XCaaS approach leverages different modules on the integrated
platform to expose the desired features within a
user's 8x8 Work app interface
based on the selected persona and license agreement. Furthermore,
8x8 blends communications and collaboration tools with
productivity, business, and vertical applications to boost the
return on clients' cloud communications and CX investments.
On the strength of these timely services, 8x8 is finding rapid
traction among midmarket and enterprise customers. The company is
also building strategic channel partnerships to accelerate growth
and diversify its customer opportunities. 8x8 has already expanded
its channel program to provide value-added resellers (VARs) with
the financial and logistical mechanisms needed to ensure
frictionless customer migration to UCaaS and CCaaS.
"International expansion is another important growth focus for
8x8 as it continues to extend its global reach by enhancing
regional and country coverage and support capabilities. This allows
multinational organizations to deploy a single integrated solution
that serves all customers, employees, and partners around the world
with the same high-quality communications, contact center, and
analytics services," noted Popova. "Overall, 8x8's compelling
vision and effective strategy execution position it for continued
success in the rapidly evolving business communications space."
Each year, Frost & Sullivan presents this award to the
company that has leveraged competitive intelligence to execute a
strategy that results in stronger market share, competitive brand
positioning, and customer satisfaction.
Frost & Sullivan Best Practices Awards recognize companies
in a variety of regional and global markets for demonstrating
outstanding achievement and superior performance in areas such as
leadership, technological innovation, customer service, and
strategic product development. Industry analysts compare
market participants and measure performance through in-depth
interviews, analyses, and extensive secondary research to identify
best practices in the industry.
About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned
for its role in helping investors, corporate leaders, and
governments navigate economic changes and identify disruptive
technologies, Mega Trends, new business models, and companies to
action, resulting in a continuous flow of growth opportunities to
drive future success. Contact us: Start the discussion. Contact us:
Start the discussion.
Contact:
Bianca Torres
P: 1.210.477.8418
E: bianca.torres@frost.com
About 8x8, Inc.
8x8, Inc. (NYSE: EGHT) is transforming
the future of business communications as a leading
Software-as-a-Service provider of contact center, voice
communications, video, chat and API solutions powered by one global
cloud communications platform. 8x8 empowers workforces worldwide to
connect individuals and teams so they can collaborate faster and
work smarter. Real-time business analytics and intelligence provide
businesses unique insights across all interactions and channels so
they can delight end-customers and accelerate their business. For
additional information, visit www.8x8.com, or follow 8x8 on
LinkedIn, Twitter and Facebook.
8x8® and 8x8 X Series™ are trademarks of 8x8, Inc.
8x8, Inc. Contact:
John
Sun, 1-408-692-7054
john.sun@8x8.com
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SOURCE Frost & Sullivan