Michael Bublé Spreads Christmas Cheer Through Zynga’s CityVille

Date : 12/21/2011 @ 7:00PM
Source : Business Wire
Stock : Zynga Inc. (ZNGA)
Quote : 5.87  -0.12 (-2.00%) @ 1:00AM

Michael Bublé Spreads Christmas Cheer Through Zynga’s CityVille

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Michael Bublé and Zynga (NASDAQ: ZNGA) launched a partnership today to celebrate the artist’s number one holiday album, Christmas, bringing CityVille players an entirely new way to connect with the Canadian superstar. Bublé fans across the world in search of more holiday cheer can head to CityVille today to meet Michael. The number one game on Facebook, according to AppData.com, is meeting the number one album. The multi-Grammy award winning artist has had the number one album in the United States for four weeks.

“I am always looking for exciting ways to keep in touch with my fans across the world,” said Michael Bublé. “By celebrating Christmas in CityVille, players and fans get to connect with me in a new way, and have a happy holiday, both in the game with my avatar and at home with friends and family.”

“Michael is an amazing artist and we wanted to delight our CityVille players with his holiday music. We have no doubt that our players will be thrilled to see him visit their cities,” said Scott Koenigsberg, general manager of CityVille. “We’re making it a true 360 degree holiday experience, with themed quests, his avatar and a special video he created specifically for CityVille players. We think this is a new form of entertainment for people across the world that gives players an opportunity to know Michael in a deeper way.”

Michael will help CityVille players celebrate the holidays in a variety of ways, including:

  • Mix & Mingle: Players will notice a new face in their city, the one and only Michael Bublé. And he's not just a pretty face; enjoy his funny sayings as he interacts with you.
  • Fire & Ice: Playing with fire is a good thing this holiday season, as players will be able to party with Michael’s band as part of a holiday bonfire.
  • All I Want for Christmas: Want to know what Michael wants under his tree? Players will collect a variety of themed items including a Segway, turntable, sushi, hockey stick and a tie after completing quests.
  • The Gift that Keeps on Giving: Players will unlock an exclusive video that Michael created especially for CityVille players; fans can only access it by playing the game!

CityVille is Zynga’s leading social game with 48 million monthly active players, according to AppData.com. The game gives players across the world a chance to build their dream city from the ground up by harvesting crops, balancing needs of their citizens and running restaurants and businesses. Michael joins a number of pop sensations who have made appearances in CityVille. In the past few months, Enrique Iglesias celebrated his Euphoria Tour in CityVille, and the life and legacy of the King of Pop was celebrated in the game to promote the Michael Jackson IMMORTAL World Tour by Cirque du Soleil.

Play CityVille today at: www.cityville.com. To obtain assets, including screenshots and logos, visit: https://zynga.box.com/s/d4b1xz7s6p1096kacqyu.

About Zynga Inc.

Zynga (NASDAQ: ZNGA) is the world's largest social game developer with more than 227 million monthly active users playing its games, which include CityVille, FarmVille, Words With Friends, CastleVille, Zynga Poker, Empires & Allies, Indiana Jones™ Adventure World, The Pioneer Trail, Mafia Wars and Café World. Zynga’s games are available on a number of global platforms, including Facebook, Google+, Tencent, Apple iOS and Google Android. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga is headquartered in San Francisco. For more information, visit www.zynga.com or www.zynga.org.

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