Zebra Technologies Helps Retailers Take Personal Shopping to The Next Level
September 20 2018 - 8:00AM
Business Wire
PS20 personal shopper solution helps retailers
deliver a superior customer experience and improve sales
Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at
the edge of the enterprise with solutions and partners that enable
businesses to gain a performance edge, today introduced the PS20,
its sixth generation personal shopping solution (PSS), to allow
shoppers to scan items as they go, streamlining the checkout
experience. Zebra’s Android-based personal shopper enables a new
range of applications that empower store associates and managers to
improve efficiency while providing a more personalized,
frictionless shopping experience for customers.
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Zebra's PS20, its sixth generation
personal shopping solution, allows shoppers to scan items as they
go, streamlining the checkout experience. (Photo: Business
Wire)
With retailers battling brick-and-mortar and online competitors,
advanced solutions that personalize the best in-store shopping
experience have become essential for survival. Zebra’s PSS enables
shoppers to enhance their shopping journey, giving them the power
to download their shopping lists, providing fast access to the
information enhancing their buying decisions. Scanning and packing
items as they go, the PS20 lets them skip the checkout queue,
making the in-store experience as fluid as online shopping, with no
waiting for delivery.
“Today’s shoppers are increasingly digitally literate,
comfortable with smartphone technology and expect access to
information and products faster than ever before,” said Leslie
Hand, Vice President, IDC Retail Insights. “The PS20 gives
retailers an advanced solution to engage these customers with the
features required to improve the in-store experience. Zebra has
used its expertise to design an advanced solution that offers
hands-free scanning, voice support and in-store locationing.”
The PS20 is the latest addition to the Zebra® personal shopping
device ecosystem. With the same award-winning design as other
devices within the Zebra mobile computing portfolio, the PS20 has
new features that optimize the daily workflows of store workers and
enhance the customer experience. A new microphone allows voice
commands and rapid responses to customer questions. Scanning items
is easier with a powerful barcode reader. It’s designed to scan
poorly printed or damaged 1D/2D labels, recognize Digimarc barcodes
embedded in product packaging, and support hands-free scanning via
proximity sensors.
Accurate indoor positioning is also crucial for retailers to
provide in-store navigation, assisted selling capabilities with
personalized coupons, promotions, recommended items as well as
helping store associates quickly find or replenish stock. The PS20
is the first Zebra PSS to support Visible Light Communication
(VLC), best-in-class locationing technology by which the
front-facing camera detects LEDs and instore lighting to fuel
machine learning algorithms to give retailers a better
understanding of consumers’ movement through their stores. This
enables retailers to gather valuable insights into shopping habits
using loyalty cards and purchase tracking and opens opportunities
for next-gen store applications such as face and image
recognition.
“As one of the first major players to enter the personal
shopping technology space, Zebra continues to improve its solutions
to help retailers address rapidly rising competitive pressures to
deliver exceptional, efficient shopping experiences,” said Joe
White, Vice President and General Manager, Enterprise Mobile
Computing, Zebra Technologies. “The next-generation, Android-based
PS20 has evolved to meet the needs of shoppers, staff and
management alike, giving retailers a performance edge to support
today’s consumers in the on-demand economy.”
With the PS20, Zebra’s partners can provide customers with one
of the best PSS on the market. The PS20 beats enterprise devices in
its class in computing power, display resolution, scanning
performance, rugged design, locationing support and voice
applications.
KEY TAKEAWAYS
- The PS20 new features include a
microphone, powerful proximity sensors, a front-facing camera,
interface personalization and enhanced scanning capability.
- Enabling more personalized customer
offers and store mapping, VLC technology makes in-store locating
more accurate than ever.
- The device embodies the familiarity of
a consumer smartphone yet offers enterprise-grade durability, power
and capability.
- Store workers use the same device as
shoppers and can quickly respond to price checks, answer questions
and track stock.
ABOUT ZEBRA
Zebra (NASDAQ: ZBRA) empowers the front line of business in
retail/ecommerce, manufacturing, transportation and logistics,
healthcare and other industries to achieve a performance edge. With
more than 10,000 partners across 100 countries, we deliver
industry-tailored, end-to-end solutions that intelligently
connect people, assets and data to help our
customers make business-critical decisions. Our
market-leading solutions elevate the shopping experience, track and
manage inventory as well as improve supply chain efficiency and
patient care. Ranked on Forbes’ list of America’s Best Employers
for the last three years, Zebra helps our customers capture their
edge. For more information, visit www.zebra.com or
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version on businesswire.com: https://www.businesswire.com/news/home/20180920005028/en/
Media Contact:Valerie BerrivinZebra Technologies+33 (0)
607 956 184valerie.berrivin@zebra.comorIndustry Analyst
Contact:Kasia FahmyZebra
Technologies+1-224-306-8654k.fahmy@zebra.com
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