Applications Outpacing BYOD as Top IT Mobility Priority, Global Study Reveals
November 21 2013 - 9:22AM
Business Wire
Successful enterprise mobility deployment goes beyond supporting
Bring Your Own Device (BYOD), and requires specific strategies
targeted at balanced servicing of customer, IT and employee needs,
according to a new global study, TechInsights Report: Enterprise
Mobility–It’s All About the Apps, from Vanson Bourne that was
commissioned by CA Technologies (NASDAQ:CA).
The study surveyed 1,300 senior IT leaders worldwide and shows
that while the benefits of mobility are well understood, concerns
over security and privacy, multiple platform support, budget
constraints and lack of appropriately skilled personnel are seen as
the biggest obstacles to mobility adoption.
Nearly all (83 percent) of U.S. respondents recognize a greater
need for realizing business opportunities with mobility.
Organizations that have been successful with their mobility
initiatives have experienced anywhere from a 17 to 24 percent
improvement in business in the form of increased revenue, faster
time-to-market, improved competitive positioning, enhanced customer
experience, better employee productivity and lower costs.
The report also reveals that external customer initiatives like
secure application management are now outpacing internal BYOD
projects on IT priority lists. It indicates customer-facing mobile
initiatives are business-critical and need to be addressed with the
same sense of urgency as internal efforts. Customer-facing
initiatives are seen as means to better address customer demands
and improve the customer experience and satisfaction overall.
“Today, CIOs are under enormous pressures to address the rapid
pace of technology change and evolution. Mobility has dramatically
elevated the complexity of what is needed both for internal users
and customer-facing systems,” said Ram Varadarajan, general
manager, New Business Innovation, CA Technologies. “The potential
of not complying with key regulations, inadvertent dissemination of
corporate information, or negatively impacting brand reputation
because of poor customer experience though a mobile application
shopping experience, are just a few examples of risks faced by
organizations that do not have an enterprise-wide mobility
strategy.”
Among the study’s specific findings:
- Now it is about the apps:
traditional focus for IT has been on devices, but the real
opportunity is to focus on mobile apps.
- 63 percent of respondents selected
mobile apps for customers or employees as their number one priority
(versus 37 percent for internal BYOD and managing employee
devices).
- Now it is about the customer:
ITs mobility focus started with BYOD and satisfying their
employees. Now, the demand is coming from the customers as well,
and IT must address both.
- The number one driver of mobility
initiatives is increased demand from customers as reported by 42
percent of respondents. Others include improving the customer
experience (33 percent) and improving customer support (26
percent).
- Now IT must be proactive, not
reactive: BYOD was all about IT reacting to demands from
employee. Now, demand for mobile apps provides a new opportunity to
drive new business initiatives.
- IT spending on mobility will increase
50 percent over three years.
- Spending on mobility outside of IT will
grow from 9 percent to 15 percent, making this another reason for
IT to be proactive.
- Security and privacy concerns
remain more important than ever—not just for securing devices, but
for securing the apps.
- More than one third of respondents
cited security and privacy concerns as their number one
challenge.
- Enterprise mobility adopters have
been experiencing real and measurable benefits: While
challenges remain and investment is needed, there are real,
quantifiable benefits to be achieved.
- Respondents who have already achieved
specific benefits report between 17 to 24 percent improvement in
time-to-market, revenue, increased customer satisfaction, better
employee productivity and retention/recruitment, and lower costs
for BYOD programs.
“CA Technologies is in a unique position to address the gaps in
holistic enterprise-wide mobility management,” said Varadarajan.
“The report emphasizes the important investments we are making in
mobility and other advanced technologies. It’s clear the existing
systems for managing mobility have not been meeting the needs of
IT.”
Survey Methodology
Vanson Bourne conducted the CA Technologies-sponsored study of
1300 senior IT leaders in financial services, healthcare,
manufacturing, public sector and telecommunications in 21 countries
around the world in May through July 2013. The study’s respondents
assume IT executive, management, project lead or enterprise
architect positions at enterprises with revenues of $100 million or
more. For more information on the research and to download the
whitepaper, visit here.
About CA Technologies
CA Technologies (NASDAQ: CA) provides IT management solutions
that help customers manage and secure complex IT environments to
support agile business services. Organizations leverage CA
Technologies software and SaaS solutions to accelerate innovation,
transform infrastructure and secure data and identities, from the
data center to the cloud. Learn more about CA Technologies at
www.ca.com.
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Copyright © 2013 CA. All Rights Reserved. One CA Plaza,
Islandia, N.Y. 11749. All other trademarks, trade names, service
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companies.
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CA TechnologiesRamya KumaraswamyPhone:
508-628-8684Ramya.Kumaraswamy@ca.com
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