WebMediaBrands' Inside Network Research Announces New Study
July 10 2012 - 7:00AM
Business Wire
WebMediaBrands Inc., (Nasdaq: WEBM) today announced the
latest report of the Inside Network (a division of WebMediaBrands
Inc.,) study series entitled “Inside Virtual Goods: Spending and
Usage Patterns of the Mobile Gaming Audience – U.S.,” a
new original study focused on spending and usage patterns in the
social and mobile gaming market by Bonnie Ho.
"As adoption of smartphones and tablets continue to surge,
gaming companies are increasingly focused on mobile as an essential
platform for their games,” says Bonnie Ho, Research Analyst for
Inside Network Research. “The convenience of a mobile device makes
smartphones and tablets a very accessible gaming platform that
captures not only core gaming audiences, but a casual gaming
audience that plays just to relax and be entertained when they have
a few minutes to spare.”
Inside Virtual Goods: Spending and Usage Patterns of the Mobile
Gaming Audience – U.S. presents an in-depth view of player
behavior, motivations and spending patterns in the mobile gaming
market. The report delves into patterns by age, gender and
operating platform (iOS or Android) allowing gaming companies to
formulate successful strategies for their key audiences.
Inside Virtual Goods: Spending and Usage Patterns of the Mobile
Gaming Audience – U.S. focuses on the following areas:
- Mobile Gaming Usage: What types
of games are they playing? Where are they gaming? Who do they play
with? Why do they play?
- Path-to-Purchase: How are new
games discovered? What considerations do they make when downloading
a game? How are mobile gamers monetizing?
The Inside Virtual Goods research series is part of Inside
Network Research, a subscription service focused on data and
analysis in the Facebook and mobile ecosystems. For more
information please visit http://research.insidenetwork.com or
contact Kieran Barr, Vice President of Sales, at
k@insidenetwork.com.
About WebMediaBrands Inc.
WebMediaBrands Inc. (Nasdaq: WEBM)
(http://www.webmediabrands.com) is a leading Internet media company
that provides content, education, and career services to social
media, traditional media, and creative professionals through a
portfolio of vertical online properties, communities, and trade
shows. The Company's online business includes:
(i) mediabistro.com, a leading blog network providing content,
education, community, and career resources (including the
industry's leading online job board) about major media industry
verticals including new media, social media, Facebook, TV news,
advertising, public relations, publishing, design, and mobile;
(ii) InsideNetwork.com, a leading network of online properties
providing original market research, data services, news, and job
listings on the Facebook platform, on social gaming, and on mobile
applications ecosystems; and (iii) SemanticWeb.com, a leading
blog providing content, education, community resources and career
resources on the commercialization and application of Semantic
Technologies, Linked Data, and Big Data. The Company's online
business also includes community, membership and e-commerce
offerings including a freelance listing service, a marketplace for
designing and purchasing logos (stocklogos.com) and premium
membership services. The Company's trade show and educational
offerings include conferences, online and in-person courses, and
video subscription libraries on topics covered by the Company's
online business.
All current WebMediaBrands press releases can be found online at
http://www.webmediabrands.com/corporate/press.html
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