GRAMMY® AWARD-WINNING RAPPER, PRODUCER,
ENTREPRENEUR, AND FOUR-TIME 2021 “BET HIP HOP AWARDS” NOMINEE
TYLER, THE CREATOR TO RECEIVE THE FIRST-EVER “ROCK THE BELLS
CULTURAL INFLUENCE AWARD” ---- THE 2021 “BET HIP HOP AWARDS”
PREMIERES TUESDAY, OCTOBER 5, AT 9 PM ET/PT ON BET
#HIPHOPAWARDS
Today, BET announces a new partnership with ROCK THE
BELLS, the global lifestyle brand and preeminent voice for
classic and timeless hip hop, founded by LL COOL J to debut
a brand new award at the 2021 BET HIP HOP AWARDS. The
“ROCK THE BELLS CULTURAL INFLUENCE AWARD” honors the massive
cultural impact hip hop artistry has on popular culture, bridging
the gap between all generations of hip hop lovers.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210930005977/en/
2021 BET HIP HOP AWARDS: Global
entertainment icon, 2021 Rock and Roll Hall of Fame inductee and
founder and CEO of Rock The Bells, LL COOL J, will present the
first-ever “Rock The Bells Cultural Influence Award” Photo Credit:
Peter Yang
Global entertainment icon, 2021 Rock and Roll Hall of Fame
inductee and founder and CEO of Rock The Bells, LL COOL J,
will present the first-ever “Rock The Bells Cultural Influence
Award” to Grammy-Award winning rapper, producer, entrepreneur
and four-time “BET Hip Hop Awards” nominee TYLER, THE
CREATOR, honoring his impressive cultural contributions, talent
and unbound creativity, that has cemented him as one of the most
innovative forces in music.
In addition to the “Rock The Bells Cultural Influence
Award,” Tyler, The Creator is nominated for four 2021
“BET Hip Hop Awards” including ‘Best Live Performer,’ ‘Hip Hop
Artist of The Year,’ ‘Hip Hop Album of The Year,’ and ‘Producer of
The Year.’ The “Rock The Bells Cultural Influence Award” is
presented to a younger, innovative, otherworldly artist that has
significantly impacted the culture — while uplifting their
community. Future recipients of the award will have displayed a
profound respect for Hip-Hop and have inspired others with their
art and actions - elevating and pushing the culture forward.
Honorees are selected via an editorial process including LL COOL
J and current Rock The Bells Icons.
The 2021 “BET Hip Hop Awards” premieres Tuesday,
October 5, 2021, at 9:00 PM ET/PT.
“At Rock The Bells part of our mission is to bridge the gap of
Hip Hop’s rich history to the present, which is why we are thrilled
to team up with BET, a company that has always been at the
forefront of Black culture,'' said LL COOL J. “I am proud to
honor Tyler, The Creator, with the first-ever ‘Rock The Bells
Cultural Influence Award,’ which celebrates an artist who continues
to break down the conventional boundaries of Hip Hop culture. His
fearlessness and creativity speaks to the influence he’ll have on
future Hip hop generations.”
“LL COOL J is an entertainment icon whose work transcends
decades across music, film, television, publishing, fashion, and
philanthropy,” said Connie Orlando, EVP Specials, Music
Programming & Music Strategy at BET. “No stranger to the
‘Hip Hop Awards’ stage, we look forward to LL’s return with this
new Rock The Bells partnership. This award will celebrate
innovative hip hop artists who are shaking the industry, like
Tyler, The Creator, and who will carry the hip hop torch for
generations to come.”
ABOUT LL COOL J
LL COOL J is the founder and CEO of Rock The Bells, the
preeminent voice for classic and timeless Hip Hop. The modern media
brand, specifically designed for Gen X and those with the Strictly
OG mindset, focuses on content, commerce, and experiences that
honor the CULTURE and the core elements of Hip-Hop — MCs, DJs,
Breakdancers, Graffiti Artists – on one robust platform.
Known as a global entertainment icon and entrepreneur with a
career spanning four decades, LL COOL J’s impressive body of work
includes the successful SiriusXM channel “LL COOL J’s Rock The
Bells Radio,” ten consecutive platinum-plus selling albums, a New
York Times bestselling book and the distinction of being the first
MC to receive the prestigious Kennedy Center Honor.
He currently stars in the CBS hit primetime drama series NCIS:
Los Angeles, which is entering its thirteenth season. He is a
two-time Grammy® Award winner, NAACP Image Award winner, and 2021
Rock Roll Hall of Fame inductee. LL COOL J is also a passionate and
avid philanthropist.
ABOUT TYLER, THE CREATOR
Tyler, The Creator is an auteur. A recording artist,
songwriter, producer, director, designer and more; he first emerged
in 2007 as co-founder of the collective Odd Future before going on
to co-create and star in the cult TV show Loiter Squad on Adult
Swim with his Odd Future cohorts. This was just the beginning for
Tyler — since then he has become a Grammy Award winning artist,
releasing six studio albums, launching an internationally acclaimed
music festival (Camp Flog Gnaw) that has sold out 8 years running,
creating two lifestyle brands (Golf Wang and Golf Le Fleur) that
have collaborated with heritage brands like Converse, Lacoste and
more, as well as developing two more TV shows (The Jellies! for
Adult Swim and Nuts & Bolts for Viceland). His 2019 album IGOR
debuted at #1 on the Billboard 200 chart, saw him crowned GQ’s Man
of the Year and Wall Street Journal Magazine’s Innovator of the
Year in addition to being named Best Rap Album at the 62nd Annual
Grammy Awards. His most recent album CALL ME IF YOU GET LOST was
released in June 2021 to universal acclaim and debuted at #1 on the
Billboard 200 chart once more.
The 2021 “BET HIP HOP AWARDS” is heating up with a newly
announced lineup of presenters and performers. Young Thug,
Gunna, Bia, Lil Jon, Baby Keem, and Isaiah Rashad are
set to perform and blaze the Cobb Energy Performing Arts Centre
stage. Hip Hop powerhouses Trina, Jermaine Dupri, and
Remy Ma, alongside R&B superstar Tank, are slated
to present. Rap legend Big Daddy Kane joins for a special
tribute to the late Biz Markie. Additionally, comedians,
actors, hosts of the “85 South Show” podcast, and stars of “Wild N’
Out” - comedy supergroup 85 South (Karlous Miller, DC Young
Fly, and Chico Bean) return as co-hosts of the annual
show premiering Tuesday, October 5, at 9 PM
ET/PT.
Rapper, entrepreneur, philanthropist, and actor Nelly
will receive the 2021 “I Am Hip Hop” Award. Previously
announced nominees include Cardi B, Lil Durk, and Megan
Thee Stallion, leading the pack with nine nominations each,
followed by Drake with an impressive eight nods. Tyler,
The Creator, and Metro Boomin tie for third-most
nominations securing four nods each. Other notable nominees include
21 Savage, DJ Khaled, J. Cole, and Pooh Shiesty, who
received three each. Bia, Chris Brown, Doja Cat, Jay Z,
Lil Nas X, Migos, Nicki Minaj, Roddy Ricch, Saweetie, Young
Thug, and Yung Bleu received two nominations each. For
the full list of nominees, selected by a voting academy of esteemed
music industry insiders, click HERE.
For more information about the “BET HIP HOP AWARDS”,
including the latest news and updates, visit
bet.com/hiphopawards.
Join the conversation on social media by logging on to multiple
BET social media platforms:
- On Twitter by using the hashtag: #HipHopAwards; follow
us @HipHopAwards and @BET.
- On Facebook by liking the fan page at
facebook.com/HipHopAwards.
ABOUT BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is
the nation's leading provider of quality entertainment, music, news
and public affairs television programming for the African American
audience. The primary BET channel is in 125 million households and
can be seen in the United States, Canada, the Caribbean, the United
Kingdom, sub-Saharan Africa and France. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including BET+, the preeminent streaming service for the
Black audience; BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; BET HER, a 24-hour
entertainment network targeting the African-American Woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET’s growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET around
the globe.
ABOUT “BET HIP HOP
AWARDS”
BET “Hip Hop Awards” is an annual celebration that pays homage
to a culture that changed the world while highlighting the best in
hip hop music. Year after year, BET delivers the best in hip-hop
for an unforgettable night of performances, cyphers and tributes
honoring hip-hop legends that have and continue to make hip-hop
culture a global force.
ABOUT JESSE COLLINS
ENTERTAINMENT
Jesse Collins Entertainment (JCE) is a full-service television
and film production company and has played an integral role in
producing many of television’s most memorable moments in music
entertainment. The Emmy® nominated company has a multi-year overall
agreement with ViacomCBS Cable Networks. On the theatrical film
side, the company also has a first look on JCE’s film development
projects which could include Viacom’s film entities such as
Paramount Players. The award-winning and critically acclaimed
television that JCE has produced includes miniseries—”The New
Edition Story” and “The Bobby Brown Story;” scripted
series—”American Soul” and “Real Husbands of Hollywood;” unscripted
series – “Cardi Tries;” children’s series—”Bookmarks: Celebrating
Black Voices;” award shows—”BET Awards,” “Black Girls Rock!,” “BET
Honors,” “UNCF’s An Evening of Stars,” “BET Hip Hop Awards,” “ABFF
Honors” and “Soul Train Awards;” specials—”John Lewis: Celebrating
A Hero,” “Love & Happiness: An Obama Celebration,” “Change
Together: From The March On Washington To Today,” “Stand Up for
Heroes,” “Dear Mama,” “Amanda Seales: I Be Knowin’,” “Def Comedy
Jam 25” and “Leslie Jones: Time Machine;” as well as
competition/game shows—”Sunday Best,” “Hip Hop Squares,” “Nashville
Squares” and “Rhythm & Flow.” Jesse Collins, founder and CEO of
the company, is the executive producer of all programming. He is
also a co-executive producer for the iconic Grammy Awards. Most
recently, he was executive producer of The 2021 Pepsi Super Bowl
Halftime Show and produced The 2021 Academy Awards. He will next
executive produce the 2021 American Music Awards. Go to
jessecollinsent.com for more information on the company.
ABOUT ROCK THE BELLS
Rock The Bells is the preeminent voice for classic and timeless
Hip-Hop. Founded in 2018 by LL COOL J Rock The Bells focuses on
content, commerce and experiences that honor the CULTURE and the
core elements of Hip-Hop — MC's, DJ's, Breakers, Graffiti Artists —
and more. Rock The Bells is the bridge between OG's and those
inspired by their groundbreaking influences on the culture. Visit
us at www.rockthebells.com, stream LL COOL J's Rock The Bells Radio
on SiriusXM Channel 43 and follow us @RockTheBells - keep it
locked.
Follow us @BET_PR
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version on businesswire.com: https://www.businesswire.com/news/home/20210930005977/en/
For BET Chloe Duverge
Chloe.Duverge@bet.net
Luis Defrank Luis.Defrank@bet.net
For Rock The Bells Andrew
Valdes andrew@metropublicrelations.com
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