Disney's ESPN Partners with Caesars on Sports-Betting Content -- 2nd Update
May 14 2019 - 12:38PM
Dow Jones News
By Allison Prang
Caesars Entertainment Corp. and Walt Disney Co.'s ESPN are
making a joint effort to promote sports-betting content.
An ESPN studio for creating sports-betting news and
entertainment content will be built at the Linq Hotel & Casino,
one of Caesars' Las Vegas properties, the companies said Tuesday.
The studio will begin operating next year and host an ESPNews show,
"Daily Wager."
ESPN programming will start to include branding and data from
Caesars in the coming weeks, the companies said. Caesars will also
provide odds data for ESPN.
ESPN's efforts come as broadcasters look for ways to capitalize
on growth in sports betting after the U.S. Supreme Court last year
invalidated federal restrictions on such wagers. Fox Corp., the
parent of the Fox television network and FS1, said last week that
it would take a minority stake in a betting company and launch a
platform allowing customers in states where sports betting is legal
to wager on events.
Fox and Wall Street Journal parent News Corp share common
ownership.
Caesars also reached a deal with AT&T Inc.'s Turner Sports
earlier this year to develop new sports-gambling-focused content.
The casino operator has also been working to land partnerships with
sports teams as well as entities such as mobile sports-betting
platform DraftKings Inc.
Write to Allison Prang at allison.prang@wsj.com
(END) Dow Jones Newswires
May 14, 2019 12:23 ET (16:23 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
Fox (NASDAQ:FOXA)
Historical Stock Chart
From Feb 2024 to Mar 2024
Fox (NASDAQ:FOXA)
Historical Stock Chart
From Mar 2023 to Mar 2024