Consumers Say They’d Give Up Their Savings, Their Job and Their Sex Life to Travel Again
February 17 2021 - 9:00AM
New Survey By trivago Reveals 80% of Consumers
Believe Inability to Travel Is Worst Part of Pandemic
DÜSSELDORF, GERMANY – February 17,
2021 – After a year that changed everything, it’s clear
that modern travel has been profoundly altered, perhaps forever. As
the vaccine rollout continues and restrictions begin to lift in
parts of the globe, eager travelers everywhere wait patiently for
the clear signal to be able to getaway and adventure once again.
Global accommodations search platform trivago recently conducted a
survey to see how consumers are planning, dreaming and considering
travel in 2021.
The consumer omnibus survey, conducted from Jan. 3-9, polled
more than 2,000 adults in the U.S. and U.K. The results reveal
significant desires to travel, including what consumers would give
up, what they’d like to do and where they’d like to go, as well as
why they’d like to get back on the road.We’d Give Up A Lot
to Travel Again
Thinking about their first trip after the pandemic, majorities
say it makes them feel “excited” (US, 56%; UK, 54%) and/or “happy”
(US, 53%; UK, 52%). In fact, we’re so desperate to travel, 25% of
both Britons and Americans say they’d give up all their savings to
do it now, and around two-fifths (US, 38%; UK, 40%) say they’d give
up sex for a year to get on the road right away. One in five said
they would give up their partner to travel now, and even more
telling, nearly half would give up their job (US, 48%; UK, 41%).
It’s clear that travel plays a massive role in our lives and
overall happiness.
2020 Made Us Focus on Self-Care, But How Does Travel Fit
In?
More than 80% of those surveyed somewhat or strongly agree that
travel is a part of a well-rounded life. The concept of travel as a
form of selfcare/wellness and to expand one’s perspective is one
that continues to grow. In both countries substantial majorities
say that being prevented from traveling freely is one of the worst
aspects of the pandemic (US, 81%; UK, 82%) and that because of the
pandemic this is the most they’ve ever felt like traveling (US,
58%; UK, 61%).
Increasingly, we see emotional wellbeing as another driver for
travel and the need to get away. When they do travel, respondents
appear likely to incorporate new interests – more than half (US,
57%; UK, 56%) say they’ve picked up a new hobby since the start of
the pandemic, with most who’ve done so expressing surprise at their
newfound passion. The vast majority of those (US, 68%; UK, 64%)
think it’s at least somewhat likely they’ll pick a vacation
connected to the new hobby once the pandemic ends.
Given all this, a travel boom post-pandemic appears likely as
consumers strive to make up for lost time.
The Definition of a Dream Vacation Has
Changed
The typical idea of a big trip or vacation – planned ahead and
saved for – is becoming obsolete with travel restrictions and the
ability to plan ahead all but impossible. In addition, the
isolation and distance of lockdowns has changed the dynamic of
dream vacations as we think of them. The #1 choice for Americans
and Britons for their “dream vacation” was a chance to spend “time
with the family and friends I’ve missed” (US, 26%; UK, 34%), with
this particularly high with seniors in each country (US, 35%; UK,
47%).
Overall, traveling again is inevitable. More than 4 in 5 of the
respondents (US, 84%; UK, 87%) see travel as fundamental to a good
life and two-thirds or more (US, 72%; UK, 66%) say they plan to
travel even more than they have in the past once the pandemic
ends.
While you’re dreaming of that special trip, you don’t have to
stay put. Local getaways, weekend road trips and “staycations” can
be enjoyed safely with proper planning and precautions. trivago
will soon offer a tool specific to inspiration and booking options
for local trips, to get you back on the road nearby.
To learn more, visit trivago.com.
About trivago trivago is a leading global hotel
search platform focused on reshaping the way travelers search for
and compare hotels and alternative accommodations. Incorporated in
2005 in Düsseldorf, Germany, the platform allows travelers to
make informed decisions by personalizing their hotel search and
providing them access to a deep supply of hotel information and
prices. trivago enables its advertisers to grow their businesses by
providing access to a broad audience of travelers via its websites
and apps. As of March 31, 2020, trivago has established
54 localized platforms connected to over 4.5 million hotels and
alternative accommodations, in over 190 countries. Media Contact:
Stephanie Lowenthal stephanie.lowenthal@trivago.com
Forward looking statements This press release
contains certain forward-looking statements. Words, and variations
of words such as "believe," "expect," "plan," "continue," "will,"
"should," and similar expressions are intended to identify our
forward-looking statements. These forward-looking statements
involve risks and uncertainties, many of which are beyond our
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undertake any obligation to update or revise any forward-looking
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