NEW YORK, Aug. 4, 2011 /PRNewswire/ -- Town Sports
International Holdings, Inc. ("TSI"), a leading owner and operator
of fitness clubs in the Northeast and mid-Atlantic regions of
the United States, which operates
the New York Sports Clubs, Boston Sports Clubs, Washington Sports
Clubs and Philadelphia Sports Clubs brands, has signed an exclusive
partnership agreement with American International Lifestyle's
portfolio of companies including Apogee Lifestyle, Apogee Wellness,
Power Pilates, Pilates Pro and Beyond Barre (collectively
"Apogee").
The new partnership will jointly certify and train fitness
instructors in specific modalities, with free-and-fee based group
training programs available in TSI's 159 clubs. By combining
forces, TSI and Apogee will provide cutting edge curriculum for the
professionals and innovative class instruction for TSI's 500,000+
members.
Under the terms of the agreement, TSI will become the host for
thousands of instructors to receive certifications in Apogee's
proprietary programs including Pilates, Beyond Barre and other
innovative group training modalities. Upon completion of the
certifications, TSI will roll out these modalities in their fitness
clubs as part of their group exercise programming and will offer
members the ability to book special group training sessions with
leading instructors.
"Since our beginning, Town Sports International has been an
industry innovator and one of the first clubs to introduce a
Nautilus circuit, personal training, and group exercise," said
Bob Giardina, Chief Executive
Officer of TSI. "Partnering with Apogee allows us to offer new,
cutting edge options for our trainers and members."
Dr. Howard Sichel, Executive Vice
President for Apogee, remarked: "Both companies are committed to
excellence in education and recognize that the discerning consumer
demands excellence in programming. Our partnership ensures
the development of small group training programs geared toward
members getting results with the finest instructors in the
country."
In addition to providing Apogee programs in TSI clubs, Apogee
and TSI will make these certifications available to other
independent instructors across the United
States by hosting training events at specific TSI locations.
TSI is expected to roll out Power Pilates Tower and Beyond Barre
certifications and group training programs in the fall of 2011.
Town Sports International Holdings, Inc.
New York-based Town Sports
International Holdings, Inc. (NASDAQ: CLUB) is a leading owner and
operator of fitness clubs in the Northeast and mid-Atlantic regions
of the United States and, through
its subsidiaries, operated 158 fitness clubs as of June 30, 2011, comprising 106 New York Sports
Clubs, 25 Boston Sports Clubs, 18 Washington Sports Clubs (two of
which are partly-owned), six Philadelphia Sports Clubs, and three
clubs located in Switzerland. For
more information on TSI, visit http://www.mysportsclubs.com .
Apogee Lifestyle, LLC
(www.apogeelifestyle.com)
Apogee Lifestyle, LLC is part of the AIL Group which is a fully
integrated health and wellness network with a passion for healthy
living at its core. The AIL brands offer integrated wellness
experiences and inspires a lifelong practice of natural well-being
and optimum health through its premium products, education
programs, wellness centers and studios. Headquartered in
White Plains, NY, AIL wholly owns
and operates a portfolio of brands including: APOGEE Media, APOGEE
Wellness, Beyond Barre, Apogee Wellness Centers, Power Pilates and
Pilates-Pro.com.
SOURCE Town Sports International Holdings, Inc.