TechTarget and RapidBuyr Announce Exclusive Alliance to Offer Daily Deals for Businesses
July 18 2011 - 11:15AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) and
RapidBuyr, the only national and local daily deals site
specifically for small and mid-sized businesses, today announced
the formation of an alliance to provide daily deals on business
products and services to TechTarget members. Under the initial
terms of the alliance, TechTarget will be RapidBuyr’s exclusive
partner in the business-to-business (BtoB) technology media
segment.
TechTarget will incorporate RapidBuyr’s daily deal offers across
its technology media network including relevant site placements,
newsletters and highly-targeted audience promotions in order to
help its audience of more than 10 million members get access to
special deals on technology and business products and services.
RapidBuyr offers high quality business products to millions of
small and midsize businesses from name-brand manufacturers such as
Samsung, Lenovo, HP, Lexmark and others, at significant discounts
of 30-80%. RapidBuyr’s daily deals dramatically lower prices on
typically expensive products and services such as hardware,
software, Web development & design, IT outsourcing, marketing,
meetings, events, staffing assistance, SaaS offerings and more.
Currently serving a distribution network of over 11 million daily
deal recipients, RapidBuyr is the largest daily deals site
specifically addressing the business market.
“TechTarget gives technology business decision makers the
information they need to make better purchase decisions. This
alliance with RapidBuyr is a great extension of our media as it
will allow us to provide our audience direct access to daily
deals,” said TechTarget President Don Hawk.
“Technology buyers look to TechTarget for independent, accurate,
timely and insightful information for every kind of technology
purchase. As such, TechTarget is an ideal partner for the deeply
discounted goods and services we offer every day,” said Tom Aley,
President and CEO of RapidBuyr. “We believe TechTarget users will
find RapidBuyr’s deals amazingly attractive and a real enhancement
to their relationship with TechTarget.”
About RapidBuyr
RapidBuyr is the only national and local daily deals site
specifically for small and mid-sized businesses. Through its
powerful local distribution network, RapidBuyr sources the best
deals available in more than 40 major cities across the country,
and national daily deals on the most sought after products and
services – putting buying power in the hands of millions of small
to mid-size businesses operating in the US today. The RapidBuyr
experience is backed by a strong merchant evaluation process,
ensuring customers get the best products and services at the best
prices from trusted merchants. Based outside Boston, Massachusetts,
the company was founded in 2010 by innovative entrepreneurs with
deep connections and experience at many of the most successful
publishing, commerce, news and technology companies in business
today, including Amazon, Microsoft, and Dow Jones. For more
information, visit www.RapidBuyr.com
About TechTarget
TechTarget, Inc. (www.techtarget.com) (NASDAQ: TTGT) is a
leading global technology media company with over 100
technology-specific websites, 10 million registered members, and
more than 10 years of groundbreaking accomplishments. Our extensive
editorial and vendor-sponsored content fulfills the needs of tech
pros looking for in-depth coverage of technology topics throughout
their buying process and positions us to meet the needs of
technology marketers targeting qualified technology audiences.
Outside of North America, TechTarget runs 23 websites and has
offices in London, Mumbai and Beijing.
(C) 2011 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget. All
other trademarks are the property of their respective owners.
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