Uber Advertising Announces Exclusive Partnership with T-Mobile Advertising Solutions
June 13 2024 - 10:54AM
Business Wire
Uber’s JourneyTV Advertising Surface will
Expand to Over 50,000 Screens Inviting Advertisers to Join In On
the Ride
Today, Uber’s advertising division announced an exclusive
partnership with T-Mobile Advertising Solutions and its rideshare
media network – Octopus Interactive – which features the largest
national network of interactive video screens inside rideshare
vehicles. Through this partnership, Uber will leverage a portion of
T-Mobile’s rideshare inventory to expand Uber’s JourneyTV offering
to over 50,000 vehicles across the US this year, providing
advertisers an entirely new opportunity to connect with Uber riders
when they're most likely to engage.
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the full release here:
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Uber Advertising Announces Exclusive
Partnership with T-Mobile Advertising Solutions. Uber’s JourneyTV
Advertising Surface will Expand to Over 50,000 Screens Inviting
Advertisers to Join In On the Ride (Photo: Business Wire)
As part of the partnership, T-Mobile screens will display Uber’s
JourneyTV rider experience when an Uber trip is underway. JourneyTV
shows a live trip map with ETA until drop off, personalized
recommendations on restaurants near the trip destination, travel
inspiration ideas and local activities to enjoy, as well as highly
relevant video, interactive and other ads driven by Uber’s first
party data insights.
Advertisers and riders alike benefit from the unique ride
experience. To date, advertisements from Uber’s own video screens
have seen a 98% completion rate. In addition, riders are seeing the
value in those ads, with new research from MAGNA and Uber showing
74% of people express an interest in taking advantage of an offer
displayed during a trip and around 7 in 10 riders view ads as an
enhancement to their ride. For advertisers, JourneyTV provides a
unique opportunity to reach Uber riders on the largest screen in
the car during a trip, with content that is uniquely relevant to
their key audiences.
“As advertisers continue to look for ways to find consumers at
the right moment, this partnership with T-Mobile gives them the
unique opportunity to literally sit in the back seat with the
people they want to reach most,” said Gil Schwartz, General Manager
JourneyTV, Uber advertising. “JourneyTV delivers a new CTV channel
to reach a younger, high-income audience that is tech-inclined,
savvy and more likely to consume and engage with video and
interactive content.”
Now, advertisers will be able to take advantage of the insights,
geo-targeting and reach made possible through Uber’s scale and
first-party data, alongside T-Mobile’s comprehensive rideshare
network of screens to execute tailored campaigns that reach a range
of highly engaged consumers and provide them a unique and relevant
ad experience.
“At T-Mobile Advertising Solutions, everything we do is focused
on creating more meaningful connections between advertisers and
consumers," said JP Colaco, SVP & Chief T-Ads Officer, T-Mobile
Advertising Solutions. “We continue to expand our Digital Out of
Home solutions, helping brands have unmatched tools to connect with
their audiences at the right time with the right messages. This
drives their businesses forward and enhances customer experiences,
including Uber rides. We’re thrilled that Uber and JourneyTV are
leveraging a significant portion of our rideshare video screens to
deliver a unique experience for both riders and advertisers.”
Advertisers looking to join in on the ride, can go to
www.uber.com/advertising for more information.
About Uber
Uber’s mission is to create opportunity through movement. We
started in 2010 to solve a simple problem: how do you get access to
a ride at the touch of a button? More than 49 billion trips later,
we're building products to get people closer to where they want to
be. By changing how people, food, and things move through cities,
Uber is a platform that opens up the world to new
possibilities.
About T-Mobile US, Inc.
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Sprint. For more information please visit:
http://www.t-mobile.com.
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T-Mobile US Media Relations MediaRelations@T-Mobile.com or
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