Starbucks Regained 60%-65% of Prior-Year Comparable U.S. Store Sales
May 21 2020 - 10:05AM
Dow Jones News
By Michael Dabaie
Starbucks Corp. said that over the last week it has regained
about 60% to 65% of prior-year comparable U.S. store sales while
reopening under modified operations and with reduced hours.
The coffee retailer filed with the Securities and Exchange
Commission a letter from Chief Executive Kevin Johnson to
employees.
The letter said that in China, comparable store sales have
reached about 80% of prior-year levels, reflecting gradual
improvements over the past several weeks.
"We learned in China that when we re-open stores, we begin a
recovery process that starts with those safe, familiar and
convenient experiences and grows from there. Our recovery
progresses each week, and we know that it will take time to fully
recover and post positive comparable store sales growth," the
letter said.
The company said it began reopening a large number of stores in
the U.S. in the second week of May and is tracking slightly above
its forecast recovery curve.
"With the launch of our new summer menu today, we are hoping to
begin welcoming back more customers to Starbucks," the letter
said.
The letter said Starbucks will accelerate the transformation
that was underway before Covid-19 by adapting in ways that better
serve customers, both in stores and on-the-go.
"Since approximately 80% of our store transactions before the
crisis were 'on the go,' driven in many ways by the use of the
Starbucks mobile app, we were already adapting to new consumer
trends that balance the need for convenience on-the-go with the
desire for connection in our stores," Mr. Johnson said in the
letter.
"The plans we had for this broader store transformation over a
three- to five-year period will now occur over the next 12 to 18
months," the letter said.
Shares were up 0.8% to $78.34 in early trading.
Write to Michael Dabaie at michael.dabaie@wsj.com
(END) Dow Jones Newswires
May 21, 2020 09:50 ET (13:50 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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