UNION and 6 Degrees Join Forces to Tell Brand Stories with
Certainty
TORONTO, Dec. 1, 2021
/PRNewswire/ -- Stagwell today announced the launch of
DonerNorth, a progressive new agency that fills the much-needed
marketing services white space. Through the fusion of
UNION's creative, digital and media expertise and 6 Degrees'
award-winning shopper innovation and data-driven insights,
DonerNorth is premised on the belief that big unifying ideas should
be designed to connect and convert consumers from the
start.
Underpinned by predictive intelligence, this newly formed agency
will craft creative ideas with certainty that both inspire and
nudge consumers to conversion in the most relevant
micro-moments — the way people actually fall in love and buy
brands in real life.
Three visionary leaders from the two combined entities will help
accelerate the new path forward: Catherine
Marcolin, President; Lance
Martin, Chief Creative Officer and co-founder of UNION; and
Adrianne Gaffney Wotherspoon, Chief
Strategist and former Managing Partner of 6 Degrees.
"Creative agencies tell insightful, connective stories.
Shopper agencies create programs that drive conversion. No
agency – until now – does both well," said Marcolin.
"Consumers cycle through living, shopping, and purchasing moments
more seamlessly than they ever have before. An agency that marries
data, strategy and insights to drive impactful commercial
communications is not only a unique but necessary partner in a
post-COVID and soon to be post-cookie world," said Gaffney Wotherspoon.
Lance Martin - with experience
launching and growing two alternative agencies, Taxi 2 and UNION --
added: "At the core, inspirational stories are always going to be
necessary to capture the attention of consumers. DonerNorth
is going to take that one step further. We will convert consumers
to buyers without losing the creative magic of the idea and are
excited to do that for our clients."
DonerNorth is an integral component of Doner Partners Network
(DPN) within Stagwell. Doner -- based in Detroit with offices in and LA and
Connecticut – left Canada a decade ago after three decades of
creating some of the most iconic TV spots for automotive and
healthcare clients, along with Canada's top retailer. Over the past
year, both UNION and 6 Degrees have shared high profile assignments
with Doner between borders, including supporting the development of
Super Bowl spots and winning and growing shared clients such as
Johnson & Johnson.
"I couldn't be more excited to be back in Canada. Doner
has always had a shared sensibility with this country," said
David Demuth, CEO of Doner and DPN
Chair. "Now, with DonerNorth, we are graduating into
something that smartly addresses where the puck is going, and not
where it's been."
Krista Webster, Vice-Chair of DPN
and CEO of PR & Influencer sister agencies, Veritas
Communications and Meat & Produce, believes DonerNorth will be
the most impactful creative commerce agency in North America because the agency has done the
research to craft a deliberate, differentiated offering that has
been successfully test-driven with existing key clients.
"CMOs – especially in Canada –
need assurance that their marketing dollars are going towards the
right things at the right time. We aren't promising to be
everything – just everything that matters," said Webster.
About DonerNorth
DonerNorth (www.donernorth.com) is
Doner Partners Network's unique creative commerce offering in
Canada. Doner (www.doner.com) has offices in Detroit, LA, Connecticut and most recently, Toronto. Doner and DonerNorth are part of
Stagwell (www.stagwellglobal.com), a digital-first marketing
network built to drive results for the most ambitious B2C, B2B, and
DTC brands in the world.
About Stagwell
Stagwell is the challenger network
built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
10,000+ specialists in 20+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
For more information, please contact:
Brandon Dixon
347-636-5807
pr@stagwellglobal.com
Bora
Caglayan
647-920-2201
caglayan@veritasinc.com
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SOURCE Stagwell