SRM Entertainment Extends its Multi-Year SMURFS License Agreement
October 10 2023 - 8:30AM
SRM Entertainment, Inc. (Nasdaq: SRM)(the “Company” or “SRM
Entertainment”), today announced that the Company has signed an
agreement to extend the Smurfs multi-year licensing agreement with
LAFIG Belgium for use of the Smurfs brand name and characters to be
featured on SRM’s patented Sip With Me line of children’s hydration
drinkware and table-top products through December 2025. SRM
Entertainment’s patented
Sip with
Me® children’s cups which feature
Smurfs franchise characters will be sold online
and at retail stores throughout the country.
Through the license agreement, SRM developed a
line of patented Sip with Me®
double drinking straw tumblers. The Sip with
Me® Smurf products are expected to launch
at retailers prior to the all-new Smurfs film scheduled
to hit theaters in February 2025.
Created by Belgian artist Peyo, Smurfs has
captivated the hearts of families all over the world with its
colorful characters and optimistic message. The vibrant and joyful
animated Smurfs franchise, teeming with blue characters and comedic
adventures, has become a family entertainment brand known
worldwide.
“The timing is perfect for SRM with the new
Smurfs movie featuring pop superstar Rihanna as the voice for
Smurfette. Our Sip with Me drink cups featuring the Smurf
characters should be able to capitalize on the brand’s enormous
reach” said Rich Miller, CEO of SRM Entertainment.
This licensing agreement builds on SRM
Entertainment’s drive to expand licensing partnerships for its
hydration and table-top products, including its patented double
drinking straw Sip with Me tumblers and other products.
About SRM Entertainment, Inc.
SRM Entertainment, Inc. designs, develops, and
manufactures custom toys and souvenirs for the world's largest
theme parks and entertainment venues. The Company provides
exclusive custom products that are available worldwide at venues
such as Walt Disney Parks and Resorts, Universal Studios, SeaWorld
and other attractions. Additionally, SRM recently launched its
retail product line which includes its patented SMURFS Sip with Me
cups.
About Peyo, LAFIG Belgium/IMPS (International
Merchandising Promotions & Services):
IMPS, together with LAFIG Belgium, are the
official licensors of the little blue-skinned characters ‘The
Smurfs.’ Over the years, IMPS has worked in close collaboration
with its agents worldwide to develop successful licensed
merchandising, retail and co-branded promotions, publishing
activities, broadcasting deals, theme parks, live shows
and family entertainment centers that have secured the everlasting
success of the Smurfs. IMPS is run by Véronique Culliford,
the daughter of Pierre Culliford, the creator of the Smurfs, who is
better known under his pseudonym Peyo. Véronique has run IMPS
since 1984 and controls with LAFIG Belgium the rights to the Smurfs
characters and the Smurfs licensing worldwide.
Caution Regarding Forward-Looking
Statements
Certain statements in this announcement are
forward-looking statements. Investors can identify these
forward-looking statements by words or phrases such as “may,”
“will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,”
“plan,” “believe,” “is/are likely to,” “potential,” “continue” or
other similar expressions. These statements are subject to
uncertainties and risks including, but not limited to, the risk
factors discussed in the “Risk Factors” section of the registration
statement for the Offering filed with the SEC. Although the Company
believes that the expectations expressed in these forward-looking
statements are reasonable, it cannot assure you that such
expectations will turn out to be correct, and the Company cautions
investors that actual results may differ materially from the
anticipated results and encourages investors to review other
factors that may affect its future results in the Company's
registration statement and other filings with the SEC. Additional
factors are discussed in the Company's filings with the SEC, which
are available for review at www.sec.gov. The Company undertakes no
obligation to update or revise publicly any forward-looking
statements to reflect subsequent occurring events or circumstances,
or changes in its expectations that arise after the date hereof,
except as may be required by law.
Media and Investor Relations
Info@SRMentertainment.com(407)-230-8100
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