LOS ANGELES, Feb. 24, 2020 /PRNewswire/ -- SRAX, Inc.
(NASDAQ: SRAX), a digital marketing and consumer data management
technology company, released a new case study, illustrating results
when one of the largest global food and beverage
companies, activated BIGtoken to drive sales during the 2019
holiday season.
This campaign featured opt-in panels and offers in the BIGtoken
platform, whereby users answered questions about the brand and
category, scanned receipts, and shared other data points about
their consumer journey. The high-value audience insights produced
from the BIGtoken platform were then used to create audiences and
messaging strategy pre-activation, and optimize against these
insights throughout the program. As a result of employing BIGtoken,
the consumer packaged goods (CPG) company increased its incremental
sales by 4.5% and generated a return on ad spend (ROAS) of 6 to
1.
"It's becoming critical for brands to partner with systems that
put emphasis on consumer-first data particles and put consumers'
data rights at the forefront," says George
Stella, VP of BIGtoken Brands. "The biggest brands in the
world are adopting BIGtoken's first-party, opt-in data platform as
the next generation system that addresses data accuracy and
regulations."
"BIGtoken has evolved from a consumer opt-in data platform for
advertising activation to a full service marketing stack," said
Kristoffer Nelson, co-founder of
BIGtoken. "Beginning with audience insights, marketers can discover
profound insights about their target audience to activate against.
From here, new insights and learnings are applied inflight to
improve performance. And once the campaign concludes, locations and
sales measurements are applied to further learn, optimize and
iterate. BIGtoken's first-party opt-in ethos and identity system
future proofs these tools against regulation and technology
targeting changes."
The full case study can be downloaded by clicking here.
About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing
and consumer data management technology company. SRAX's technology
unlocks data to reveal brands' core consumers and their
characteristics across marketing channels. Monetizing its data
sets, SRAX is growing multiple recurring revenue streams through
its various platforms. Through its BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby offering everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
investor relations, luxury, and lifestyle verticals by integrating
all aspects of the advertising experience, including verified
consumer participation, into one platform. For more information on
SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX),
is a consumer data management and distribution system. BIG is the
first consumer-managed data marketplace where people can own and
earn from their data. Through a transparent platform and consumer
reward system, BIG offers consumers choice, transparency, and
compensation for their data. Participating consumers earn rewards,
and developers are able to build pro-consumer online experiences on
top of the BIG platform. The system also provides advertisers and
media companies access to transparent, verified consumer data to
better reach and serve audiences. For more information on BIGtoken,
visit www.bigtoken.com.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415-433-3777
srax@lhai.com
Corporate Communications:
NetworkWire (NW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkWire.com
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SOURCE SRAX