Pandora Launches Studio Resonate: an Audio Consultancy
June 12 2019 - 8:00AM
Business Wire
Studio Resonate brings more than a decade of
sonic expertise to propel brands into the new era of audio
Pandora, the largest music streaming service in the U.S., today
announced the launch of Studio Resonate. Studio Resonate is an
in-house consultancy that provides advertisers with audio creative
development, sonic branding and strategy services, as well as
visual design, rich media production, web / mobile experiences, and
live activations.
Pandora pioneered music streaming and has been at the forefront
of ad-supported digital audio since its introduction. It has one of
the largest pools of data in streaming—noting trends in preferences
and behaviors; particularly how listeners respond to advertising.
Over the past decade, Pandora has incorporated this data and years
of creative expertise to develop nearly 250,000 audio spots on its
platform. Brands harnessing audio can increase attention,
facilitate message recall, improve perception, drive purchase
intent, elicit physiological responses, increase likability, build
positive associations, and produce chemical reactions in the
brain.
“We are launching Studio Resonate with the understanding that if
a brand doesn't have a holistic audio strategy, it is not being
heard,” said Lauren Nagel, VP and executive creative director at
Pandora. “Our ears are uniquely powerful. They are active sensors
that attend to our emotional and physical well-being – and they are
always on. Sound is an inherently interactive experience that
creates a personal connection and engagement in ways that no other
medium can.”
Pandora has provided these services to advertising clients for
years. The launch of Studio Resonate marks the first time this
creative offering will sit under one brand. The range of services
offered to advertisers is tied to the volume of media that they buy
on Pandora.
“Digital audio has evolved in a big way over the past several
years, and while advertisers are becoming more interested in audio
innovation, they often default to using creative tactics that are
carried over from other formats because there hasn’t been much
guidance or direction in this space,” said Lizzie Widhelm, SVP of
ad innovation at Pandora. “Studio Resonate’s world-class audio
creative team has the experience, expertise, and data to help
marketers approach audio in its own way – improving opportunities
for ad effectiveness and resonance, while increasing listener
satisfaction.”
More information is available HERE.
About Pandora
Pandora, a subsidiary of SiriusXM, is the leading music and
podcast discovery platform, providing a uniquely-personalized
listening experience to approximately 70 million users each month
with its proprietary Music Genome Project® and Podcast Genome
Project® technology - whether at home or on the go - through its
mobile app, the web, and integrations with more than 2,000
connected products. As the largest streaming music provider in the
U.S., with an industry-leading digital audio advertising platform,
Pandora connects listeners with the music and podcasts they love
the most.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest
audio entertainment company, and the premier programmer and
platform for subscription and advertising-supported audio products.
With the addition of Pandora, the largest music streaming service
in the U.S., SiriusXM reaches more than 100 million people with its
audio products. For more about the new SiriusXM, please go to
www.siriusxm.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190612005308/en/
Jette Speightsjspeights@pandora.com415-385-8829
Sirius XM (NASDAQ:SIRI)
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