Pandora, the most popular music streaming mobile app in the
U.S., today announced the launch of its New Pandora Mobile
Experience, adding dynamic personalization and discovery
features that unlock a new world of music, podcasts and unique
content for users across all tiers of service.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191001005461/en/
The "For You" personal discovery feed
featured on Pandora's redesigned new mobile app. (Graphic: Business
Wire)
Pandora’s new mobile experience introduces a range of innovative
features designed to enhance personal discovery and give listeners
full exposure to Pandora’s vast library of on-demand music and
podcasts, personalized content via Pandora’s curation team and its
proprietary Music and Podcast Genome technology, and wide selection
of unique programming and features no matter which tier of service
they use: free ad-supported, Pandora Plus, or Pandora Premium.
The New Pandora Mobile Experience introduces new features like
“For You,” a personalized, dynamically-updating discovery
feed that serves up fresh, custom-curated music and podcast
recommendations for each user throughout the day, the “Pandora
Modes” Station customization feature for mobile, a simplified
new navigation interface for greater ease of use, and much
more.
“The new Pandora mobile app connects listeners across all tiers
of service to our massive selection of on-demand music and
podcasts, personalized content, and unique audio entertainment like
never before,” said Chris Phillips, Chief Product Officer &
Head of Technology, SiriusXM/Pandora. “Now, all Pandora listeners
can enjoy endless and effortless personal discovery across Artists,
Stations, Playlists, Albums, Songs, Podcasts, and more.”
The new features start rolling out to limited iOS and Android
users today and will be available to all Pandora mobile users over
the coming weeks.
New features launching today include:
“For You” Personalized Discovery
Feed – An all-new destination within the Pandora mobile
app featuring a personalized, dynamically-updating discovery feed
that serves up fresh, custom-curated music and podcast
recommendations for each user throughout the day based on their
unique listening histories, day of the week, or even time of
day.
“For You” gives deeply-personalized listener recommendations
like a romantic music station programmed with love songs that
Pandora knows will make you swoon, news podcasts with the latest in
breaking stories, politics, or entertainment for the drive to work,
or highlighting new releases by favorite artists the moment they’re
available.
The custom-curated mix also includes unique Pandora content like
“Pandora Stories,” podcasts from top SiriusXM talk shows, an
all-new music station celebrating 80 years of Marvel Comics, and
other Pandora exclusives that are continually refreshed in each
user’s personalized feed.
“For You” gives users across all tiers of service even greater
access to Pandora’s huge catalog of on-demand and Premium content.
Listeners on Pandora’s free ad-supported and Pandora Plus tiers can
effortlessly enjoy the full breadth of Pandora content recommended
by “For You” via the “Premium Access” feature, which unlocks a free
Pandora Premium listening session for users after viewing a short
video ad.
“For You” creates “modules” of personalized recommendations for
each user based on categories like Moods, Decades, and Artists on
the Rise. Over 35 different “For You” modules will roll out in the
coming months, with many more to come.
Modules appear dynamically in each listener’s feed based on
their unique interests, the things they engage with on Pandora the
most, and their likes and dislikes based on what they’ve
“thumbed-up” or “thumbed-down.” Pandora’s groundbreaking Music
Genome Project personalization technology now has over 100 billion “thumbs” of listener data, allowing
Pandora to understand its users as nothing else can.
“Pandora Modes” Station Customization
for Mobile – Pandora Modes, an innovative new feature
that lets users across all tiers of service customize the listening
experience on their favorite Pandora Stations, now comes to
Pandora’s new mobile app after debuting as a popular web
feature.
With Pandora Modes, users can have more control over the kinds
of songs that are played on their Pandora Stations with selectable
“modes” like “Crowd Faves” (hear songs within your Station that are
most liked by other listeners), “Artist Only” (hear songs only by
the Station artist), and “Discovery” (hear more songs by artists
who don’t usually play on this Station).
Pandora Modes lets users “lean in” a bit from the “lean-back”
radio-style Pandora experience they know and love by influencing
what will be played next but letting Pandora pick the specific
songs that they’ll like the most, creating even more opportunities
for discovery.
Effortless On-Demand Listening for All
Users – With new discovery features like “For You” and a
streamlined navigation interface that makes using Pandora easier
than ever, it’s never been simpler for users across all tiers of
service – whether ad-supported free listeners or Premium
subscribers - to search and play their favorite music and podcasts
on-demand from Pandora’s vast library thanks to “Premium
Access.”
Easy-to-Use Bottom Navigation
– Pandora’s mobile app has added so many great new features
that the navigation bar has been moved to the bottom of the screen
for greater ease of use, making it even simpler for users to access
their favorite music and podcasts on-demand, enjoy personalized and
content, or discover new favorites on “For You.” Now, everything
that users love about Pandora is just a thumb’s reach away.
The seeds for the All-New Pandora Mobile Experience were sown by
the recent launches of Podcasts on Pandora, which offers
users a rich selection of top podcasts and personalized
recommendations on the individual episode level, Pandora’s new
AI-driven Voice Mode smart assistant, which lets users
control the Pandora app and customize their audio entertainment
experience hands-free in a naturally conversational way, as well as
new iOS features like Dark Mode and seamless integration
with Siri.
Together, these new features and enhancements have combined to
create a fresh new discovery-driven experience for Pandora’s
millions of mobile users across all tiers of service - connecting
more listeners with more great music, podcasts, and unique Pandora
content and programming than ever before.
About Pandora
Pandora, a subsidiary of SiriusXM, is the most popular music
streaming app in the U.S., providing a unique personalized audio
entertainment experience to millions of listeners each month with
its proprietary Music Genome Project® and Podcast Genome Project®
technology. Pandora, which is available via its mobile app for iOS
and Android, the web, and integrations with thousands of connected
products, is the industry’s leading digital audio advertising
platform, connecting brands to the largest mobile audio
entertainment audience in the country.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest
audio entertainment company, and the premier programmer and
platform for subscription- and advertising-supported audio
products. With the recent addition of Pandora, the largest
streaming music provider in the U.S., SiriusXM reaches more than
100 million people with its audio products. For more about the new
SiriusXM, please go to: SiriusXM.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191001005461/en/
Pandora Jason Roth jroth@pandora.com
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