HUNT VALLEY, Md., Sept. 3, 2019 /PRNewswire/ -- ONE Media 3.0,
a wholly-owned subsidiary of Sinclair Broadcast Group, Inc.
(Nasdaq: SBGI), today announced a series of live broadcast tests
conducted from August 19-22 with
partners Electronics and Telecommunications Research Institute
(ETRI), InterDigital and Technicolor. The team validated the
integration and quantified the performance of key advanced
components of ATSC 3.0, which together are instrumental in enabling
Sinclair's "Mobile First" objectives for ATSC 3.0 distributed
commercial video services. The tests demonstrated noteworthy
quality enhancements to mobile and fixed receivers including
flawless delivery across a converged broadcast/broadband
platform.
Advanced compression and multiplexing capabilities were combined
with state-of-the-art quality enhancements to deliver exceptional
HDR high definition services to mobile and fixed receivers
simultaneously. Using Technicolor's SL-HDR1, SHVC (Scalable HEVC)
and LDM (Layer Division Multiplex), base layer Standard Dynamic
Range (SDR) services provided robust mobile reception while fixed
receivers combined the SL-HDR1 enhancement layer yielding HDR
quality HD services. Both mobile and fixed reception experiments
were conducted converging both broadcast and Internet delivery
platforms
Testing involved simultaneous delivery of multiple multiplexed
signals to mobile devices. In one of the tests, four
independent SHVC video services were carried by two LDM PLPs
(Physical Layer Pipes) simultaneously broadcast over a single 6 MHz
channel, and the four LDM mobile PLP services were successfully
received on various 'on-the-move' devices in mobile vehicles
throughout the greater Baltimore
metro area. Other mobile and fixed devices received the signal of
both LDM PLPs showing the four services at 1080p HD HDR. Sinclair
live television feeds from TBD Network and Stadium Sports Network,
as well as a challenging reel of sports, film and entertainment TV
programs were used to stress the SHVC-based system.
Additional live field tests included hybrid delivery using LTE
links. While 540p video was delivered directly through ATSC 3.0
broadcast, 1080p HD HDR was made possible with the enhancement
layer delivered through the LTE link during the mobile reception.
Seamless switching of reception between ATSC 3.0 broadcast and
broadband was also shown ensuring the best entertainment experience
for the end-users.
Additional experiments targeted a combination of 720p mobile +
4K UHD HDR fixed reception. The
nearly 'transparent' results derived from the SDR based 720p and
4k UHD HDR enhancement layer support
some unique use cases otherwise not possible.
"InterDigital R&I is pleased to have played a leading role
in Sinclair's recent ATSC 3.0 field test in Baltimore. It is exciting to see our shared
vision for a flexible, high-quality layered video approach based on
SHVC, SL-HDR1 and LDM being commercially validated, and endorsed by
Sinclair as key enabling technology for their high-density mobile +
fixed HD/UHD/HDR broadcast service," adds Alan Stein, Vice President Technology at
InterDigital.
Sung-Ik Park, a project leader for ETRI said, "We are
quite pleased that key advanced features of ATSC 3.0 were
successfully tested by Sinclair/ONE Media. Among the many unique
capabilities of the Next Gen standard is the mechanism to converge
broadcast and broadband seamlessly which will be an excellent
enhancement in the 5G era."
For all experiments, Technicolor Intelligent Tone Management
(ITM) technology was used to convert source content from SDR to
HDR, using equipment provided by Cobalt Digital.
"We have been active in live production over the past several
years with Advanced HDR by Technicolor. These successful tests were
another positive validation of how our set of innovative and
cost-efficient HDR technologies combined with ATSC 3.0 features can
help Sinclair/ONE Media bring new value to its viewers and meet the
high expectations they have today when consuming content," said
Thomas Bohan, Head of HDR
Program at Technicolor.
In addition to key partners ETRI, InterDigital and Technicolor,
commercial vendors Kai Media, CleverLogic, AGOS, LowaSIS, ATBIS and
Cobalt Digital supported this field trial.
"It is essential that the mature state of the ATSC standard
allow all of its key technical features to be used to drive real
business opportunities," said Mark
Aitken, President of ONE Media 3.0. "Sinclair's 'Mobile
First' initiative continues to drive an understanding of the
compelling, high quality services that we can offer. These field
activities were aimed at underscoring that we have both the
technologies and business objectives that can realize and sustain
substantial future value for video services."
About ONE Media 3.0
ONE Media 3.0, headquartered in
Hunt Valley, MD, USA, was
established as a wholly-owned subsidiary of Sinclair Broadcast
Group, Inc. with a vision to build and globally deploy the Next
Generation Broadcast Platform, enabling broadcasters to be
competitive across all platforms in delivering enhanced video and
data services. For more information about ONE Media 3.0, see
www.onemediallc.com.
About Sinclair Broadcast Group
Sinclair is a
diversified media company and leading provider of local sports and
news. The Company owns and/or operates 23 regional sports network
brands; owns, operates and/or provides services to 191 television
stations in 89 markets; is a leading local news provider in the
country; owns multiple national networks; and has TV stations
affiliated with all the major broadcast networks. Sinclair's
content is delivered via multiple-platforms, including
over-the-air, multichannel video program distributors, and digital
platforms. The Company regularly uses its website as a key source
of Company information which can be accessed
at www.sbgi.net.
About ETRI (Electronics and Telecommunications
Research Institute)
ETRI provides contributions to Korea's
economic and social development through research, development and
distribution of industrial core technologies in the field of
Information, Communications, Electronics, Broadcasting and
Convergence technologies. For more information, visit:
www.etri.re.kr
About InterDigital
InterDigital develops
mobile and video technologies that are at the core of devices,
networks, and services worldwide. We solve many of the industry's
most critical and complex technical challenges, inventing solutions
for more efficient broadband networks, better video delivery, and
richer multimedia experiences years ahead of market deployment.
InterDigital has licenses and strategic relationships with many of
the world's leading technology companies. Founded in 1972,
InterDigital is listed on NASDAQ and is included in the S&P
MidCap 400® index. InterDigital is a registered
trademark of InterDigital, Inc. For more information, visit:
www.interdigital.com.
About Technicolor
Technicolor is a worldwide
leader in the creation and seamless delivery of extraordinary
entertainment experiences. By uniting industry-leading artistry
with world-class innovation, the company and its family of creative
brands help storytellers bring their most ambitious visions to
life. By innovating next-generation broadband and video
technologies, we partner with the world's leading service providers
to deliver seamless connectivity and premium entertainment
experiences, connecting audiences and the content they love –
unlimited by time, place or medium. www.technicolor.com – Follow
us: @Technicolor –
www.linkedin.com/company/technicolor/
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SOURCE ONE Media 3.0