BALTIMORE and BENGALURU,
India, July
24, 2019 /PRNewswire/ -- ONE Media 3.0, a wholly-owned
subsidiary of Sinclair Broadcast Group, Inc. (Nasdaq: SBGI), today
announced an agreement with Saankhya Labs, a leader in the
development of wireless systems and cognitive Software Defined
Radio (SDR) solutions, to accelerate the development of a 5G Next
Generation Broadcast Offload Platform.
Under the Agreement, Saankhya Labs is developing an end-to-end
cooperative network platform including radio nodes and mobile end
user devices. The platform will enable 4G and 5G wireless
operators to offload Over-the-Top (OTT) and live content
dynamically on to "one-to-many" broadcast Digital Terrestrial
Transmission (DTT) networks. This platform sits at the center of 5G
convergence.
This creates many "firsts" in DTT innovation:
- "Cellularizing" broadcast architecture to enable indoor
reception of DTT with mobile and portable devices
- Dramatically improving DTT spectrum utilization, providing more
bits/higher robustness through spectrum reuse
- Introducing artificial intelligence (AI)-based analytic engines
to provision and directly offload traffic from congested 4G/5G
networks
- Providing content delivery networks (CDN) with significant
improvement in the streaming experience by moving OTT traffic to
the broadcast platform
- Enabling hyper-localization of broadcast content (video/audio
services, datacasting, advertising, emergency alerts)
Demonstrations of the 5G-related components of this new
cooperative network have been exhibited at CES2019, Mobile World
Congress Barcelona 2019 and NAB Show 2019. The first phase of
product and system development will establish real-world
proof-of-concept (PoC) deployments in India and the United States.
"Broadcasters have a critical seat at the 5G table. This
work and product development will provide a 'level set' against
expectations for broadcast services that are embraced by the 3GPP
5G standard," said Mark
Aitken, President, ONE
Media 3.0. "These first deployments will elevate
understanding of the cooperative role NextGen (ATSC 3.0) broadcast
can play to make 5G networks highly efficient Broadcast/Broadband
convergent networks. The 'Direct to Mobile' focus of this activity
will leverage the one-to-many efficiencies of broadcast in a new
topology that can provide high-reliability and large bandwidth
solutions and make them available to the competitive
marketplace."
"Saankhya is excited to expand its partnership with ONE Media
and Sinclair to build an end-to-end solution that transforms the
delivery and consumption of both linear and non-linear video.
Broadcast video networks are essentially 'constant quality'
networks compared to the current 'best effort' unicast mobile
networks, especially for video delivery. Our Direct-to-Mobile
solution provides a new tool combining broadcast and OTT content
over a new video distribution platform. We are convinced that OTT
content players and mobile network operators will take full
advantage of this unique video delivery solution," said
Parag Naik, CEO of Saankhya
Labs.
About ONE Media 3.0
ONE Media 3.0, headquartered in
Hunt Valley, MD, USA, was
established as a wholly-owned subsidiary of Sinclair Broadcast
Group, Inc. with a vision to build and globally deploy the Next
Generation Broadcast Platform, enabling broadcasters to be
competitive across all platforms in delivering enhanced video and
data services. For more information about ONE Media 3.0, see
www.onemediallc.com.
About Sinclair Broadcast Group
Sinclair (Nasdaq:
SBGI) is one of the largest and most diversified television
broadcasting companies in the United
States. The Company owns, operates and/or provides services
to 191 television stations in 89 markets. Sinclair is a leading
local news provider in the country and is dedicated to impactful
journalism with a local focus. The Company has multiple national
networks, live local sports production, as well as stations
affiliated with all the major networks. Sinclair's content is
delivered via multiple-platforms, including over-the-air,
multi-channel video program distributors, and digital platforms.
The Company regularly uses its website as a key source of Company
information which can be accessed at www.sbgi.net.
About Saankhya Labs
Saankhya Labs is a wireless
communication solutions and technology company that provides
product based on its award winning, patented Software Defined Radio
SDR platform. Saankhya offers a wide range of communication
products for broadband, satellite and broadcast applications. With
several International technology patents and unique
'chips-to-systems' expertise, Saankhya's solutions include
industry's first IEEE 802.22 compliant TVWS systems for rural
broadband connectivity, Satellite communications modems for IoT
applications and multi-standard DTV modulators and demodulators.
Saankhya Labs is working on creating cutting edge technology in
Next-Gen TV and communications solutions in 5G and beyond. Saankhya
Labs is headquartered in Bengaluru, India.
www.saankhyalabs.com.
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SOURCE ONE Media 3.0; Sinclair Broadcast Group, Inc.