BALTIMORE, July 2, 2019 /PRNewswire/ -- Sinclair
announced the release of its new daily over-the-top (OTT) reporting
platform for CompulseOTT called "Compulse360." The new reporting
platform will provide campaign measurement of audiences and
impression metrics in a local market. The platform affords
advertisers near real-time campaign evaluation, so they can
optimize their advertising efforts in-flight.
"Compulse360" will leverage Comscore's innovative cross-platform
video advertising measurement solution, Comscore Campaign Ratings,
to prove the efficiency of the campaigns run through the new ad
network.
"We are very excited to provide the highest-level reporting at
scale on over 2,000 local monthly connected TV campaigns with
third-party reporting on every single ad impression from Comscore,
a partner for planning, transacting and evaluating media across
platforms," said Brian Hunt, head of
OTT/CTV for CompulseOTT and Sinclair Digital Group. "This is an
added layer of transparency that is essential and necessary for
local and regional advertisers to evaluate their campaign
performance in one place. No longer should self-reporting of
campaign results be tolerated by local and regional advertisers.
"Compulse360" will usher in a new era of transparency and
accountability in OTT on a local level."
CompulseOTT is Sinclair's local connected TV (CTV) ad product
that aggregates premium inventory from leading steaming services
and publishers. CompulseOTT provides local market targeted
campaigns at scale in a fraud-free, brand-safe environment.
CompulseOTT is represented by over 1,000 sales representatives in
over 100 local markets and currently has over 3,000 campaigns
running through the CompulseOTT platform. The new "Compulse360"
reporting will be standard for all CompulseOTT ad campaigns. Each
campaign will have a unique link that can be shared between ad
agencies and advertisers with live daily metrics. Each time the
advertiser clicks on the reporting link, new data will
populate.
"We are thrilled to work with Sinclair to help power their new
ad network reporting, "Compulse360," which will provide local CTV
measurement at scale for local markets," said Steve Walsh, executive vice president at
Comscore. "As local looks to take advantage of emerging markets,
it's vital that they garner a holistic view of campaign performance
– especially as they look to see how their ads perform compared to
national networks."
About Sinclair Broadcast Group
Sinclair (Nasdaq: SBGI) is one of the largest
and most diversified television broadcasting companies in the
country. The Company owns, operates and/or provides services to 191
television stations in 89 markets. Sinclair is a leading local news
provider in the country and is dedicated to impactful journalism
with a local focus. The Company has multiple national networks,
live local sports production, as well as stations affiliated with
all the major networks. Sinclair's content is delivered via
multiple-platforms, including over-the-air, multi-channel video
program distributors, and digital platforms. The Company regularly
uses its website as a key source of Company information which can
be accessed at www.sbgi.net.
About Comscore
Comscore (Nasdaq: SCOR) is a trusted partner for planning,
transacting and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore allows media buyers and sellers to quantify their
multiscreen behavior and make business decisions with confidence. A
proven leader in measuring digital and set-top box audiences and
advertising at scale, Comscore is the industry's emerging,
third-party source for reliable and comprehensive cross-platform
measurement. To learn more about Comscore, visit
www.comscore.com.
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SOURCE Sinclair Television Group, Inc.