Deloitte and Sinclair bring together sports-
and news-watching audiences to explore the future of gameplay and
the fan experience through the metaverse
NEW
YORK, Feb. 28, 2023 /PRNewswire/ -- Deloitte and
Sinclair Broadcast Group Inc. today announced the forthcoming
launch of a new metaverse sports fan community experience.
Announced to coincide with Deloitte's presence at Mobile World
Congress 2023, this new community leverages Epic Games' Unreal
Engine to enhance the ways in which fans and audiences can build
connections and engage with the content they love.
The community is poised to redefine sports viewership and
experiences through the metaverse. It builds on the new ways fans
are consuming sports-related content, as well as the desire from
fans for more immersive content and greater engagement with teams.
Sinclair's sports community goes beyond game time, providing a
metaverse experience to engage fans during post-season, pre-game,
post-game and eventually, during the game. The community will
launch the week of March 6th to
coincide with and be geared for fans of a major sporting event.
The fandom community was built by Deloitte's Unlimited Reality™
practice, which brings together 3D computing, artificial
intelligence, Web3.0, immersive experiences and advanced
connectivity to help clients create business value. The community
makes use of Epic's Unreal Engine — a powerful 3D creation tool
that brings robust experiences to life in real time. This joint
initiative marks an exciting next step in Sinclair's plans to
deepen engagement with its viewing community and drive new revenue
streams through experiential gaming.
"By bringing together Sinclair's vision of virtual metaverse
engagement with Deloitte's deep client and sports industry
knowledge, metaverse know-how and break-through solutions and
ecosystem partnership, we plan to deliver an enhanced fan
experience that caters to the unique communities we serve," said JR
McCabe, chief business officer, Consumer Products, Sinclair
Broadcast Group.
"In Deloitte's recently published '2023 Sports Industry
Outlook', it is clear the blending of physical and virtual worlds
is accelerating in the industry, providing fans with more ways to
access and consume sports content than ever before," said
Dan Helfrich, chair and chief
executive officer of Deloitte Consulting LLP. "We are excited about
the opportunity to team with Sinclair Broadcast Group to augment
the viewing experience by harnessing the power of virtual worlds
for broader community accessibility and deeper fan engagement."
Learn more about Sinclair's virtual community here.
About Sinclair Broadcast Group, Inc.
Sinclair
Broadcast Group, Inc. (Nasdaq:
SBGI) is a diversified media company and a leading
provider of local news and sports. The Company owns, operates
and/or provides services to 185 television stations in 86 markets
affiliated with all the major broadcast networks; owns Tennis
Channel and multicast networks Comet, CHARGE! and TBD; and owns and
provides services to 21 regional sports network brands. Sinclair's
content is delivered via multiple platforms, including
over-the-air, multi-channel video program distributors, and the
nation's largest streaming aggregator of local news content,
NewsON. The Company regularly uses its website as a key source of
Company information which can be accessed at www.sbgi.net.
About Deloitte
Deloitte provides industry-leading audit, consulting, tax and
advisory services to many of the world's most admired brands,
including nearly 90% of the Fortune 500® and more than 7,000
private companies. Our people come together for the
greater good and work across the industry sectors that drive and
shape today's marketplace — delivering measurable and lasting
results that help reinforce public trust in our capital markets,
inspire clients to see challenges as opportunities to transform and
thrive, and help lead the way toward a stronger economy and a
healthier society. Deloitte is proud to be part of the largest
global professional services network serving our clients in the
markets that are most important to them. Building on more than
175 years of service, our network of member firms spans more than
150 countries and territories. Learn how Deloitte's approximately
415,000 people worldwide connect for impact at
www.deloitte.com.
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Limited, a UK private company limited by guarantee ("DTTL"), its
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SOURCE Deloitte Consulting LLP