NORWALK, Conn., Dec. 3, 2019 /PRNewswire/ -- Reed's,
Inc. (NASDAQ American: REED), America's #1 ginger beer brand,
today announced it is the "Official Ginger Beer" of the Rose Bowl
Stadium. Made with 100% real ginger – and lots of it – the
authentically refreshing drink will be available at all Rose Bowl
Stadium events, including the big game on New Year's Day. Reed's
Ginger Beer will also now be an on-campus staple at UCLA which is home to nearly 45,000 undergraduate
and graduate students.
On campus and inside the stadium, students, faculty and visitors
will find non-alcoholic Reed's Ginger Beer and Reed's Zero Sugar
varieties in 12 oz. cans. For those 21+, cocktails like the classic
Moscow Mule featuring Reed's, which was the #1 cocktail served at
the Rolling Stones concert August 22,
is integrated into all suite menus for purchase. Reed's will also
be served at Brookside Golf Club at The Rose Bowl Stadium,
available at the clubhouse bar and at the golf course beverage
carts. In celebration of the new partnership, Reed's has
exclusively created a 'Rose Mule' cocktail for the Brookside Golf
Club menu, made with Reed's Strongest Ginger Beer, bourbon, fresh
lime juice, and garnished with Reed's Candied Ginger and mint.
"The Rose Bowl Stadium and Reed's are well-known and revered
American brand names. Born in Los
Angeles, they have been woven into the fabric of America,
representing authenticity and healthy fun while reflecting the
tradition and values that have made them cultural American icons,"
noted Lindsay Martin, VP Marketing
for Reed's. "Reed's and the Rose Bowl Stadium are a natural
partnership. We look forward to giving a packed Rose Bowl Stadium a
healthy and delicious dose of ginger. Enjoy!"
For the past 30 years, it's been
Reed's mission to deliver the benefits of real ginger with a simple
formula using fresh ginger root, sparkling water, fruit juices,
honey, cane sugar and spices. The brand also now offers a Certified
Ketogenic Zero Sugar variety of its classic recipe. In
addition to its core product offerings, Reed's recently introduced
new Wellness Ginger Shots, available in original and with
caffeine.
Reed's will be available for fans to enjoy inside and outside
the stadium throughout the college football season. All fans will
be able to enjoy Reed's samples and win fun swag from the brand's
signature Green Machine truck in the Public Fan Fest and at the
Ralph's Tailgates.
"We are excited to welcome Reed's Ginger Beer to our family of
partners at America's Stadium. Varied and quality craft food
and beverage offerings are a priority for fans that attend
world-class football games, soccer matches, and concerts at our
iconic venue. Having a partner like Reed's that aligns with
that initiative is exciting," says Jens
Weiden Chief Revenue Officer at the Rose Bowl Stadium.
Reed's has also recently partnered with local Los Angeles mixologist and influencer, Prairie
Rose from Bit By a Fox, to create Reed's a special cocktail in
honor of the Rose Bowl Stadium. The Rose Bowl Buck features
Reed's Strongest Ginger Beer, bourbon, amaro nonino, and lemon
juice.
For more information about Reed's, please visit the Company's
website at: http://www.drinkreeds.com or call
800-99-REEDS. Follow Reed's on Twitter, Instagram, and Facebook
@drinkreeds.
For product images and logos, visit the Reed's press kit.
About Reed's, Inc.
Established in 1989, Reed's
is America's best-selling Ginger Beer brand and has been the leader
and innovator in the ginger beer category for decades. Virgil's is
America's best-selling independent, full line of natural craft
sodas. The Reed's Inc. portfolio is sold in over 35,000 retail
doors nationwide. Reed's Ginger
Beers are unique due to the proprietary process of using
fresh ginger root combined with a Jamaican inspired recipe of
natural spices and fruit juices. The Company uses this same
handcrafted approach in its award-winning Virgil's line of great
tasting, bold flavored craft sodas.
About the Rose Bowl Stadium
The stadium is the proud
home of the Tournament of Roses Football Game, UCLA Bruin Football,
AmericaFest Fourth of July celebration, concerts, religious
services, filmings and the World's Largest Flea Market (R.G.
Canning). A National Historic Landmark built in 1922 and known for
the New Year's Tournament of Roses Football Game, the Rose Bowl
Stadium has also earned its World-Class Reputation by hosting five
NFL Super Bowl Games, the 1984 Olympic Soccer Matches, the 1994
Men's World Cup, the 1999 Women's World Cup, the 2002, 2006, 2010
and 2014 BCS National College Football Championship Games and was
home to the inaugural 2015 College Football Playoff Semi-final game
presented by Northwestern Mutual and numerous other memorable
events over the past eighty plus years.
@rosebowlstadium | www.rosebowlstadium.com
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SOURCE Reed’s, Inc.