WEST CHESTER, Pa., June 30, 2021 /PRNewswire/
-- QVC® and
HSN®, world leaders in multiplatform video
commerce, have launched the QVC and HSN Streaming Service on
Comcast's X1 and Xfinity Flex as the first video shopping app on
either platform. The QVC and HSN Streaming Service offers millions
of X1 and Flex customers a wider selection of QVC and HSN content,
together in one easy-to-use app. While viewers are currently able
to learn about products and watch original content on the app, QVC
and HSN also plan to make their streaming service shoppable by
early 2022, enabling viewers to sign into their accounts and
complete purchases within the same experience. In addition, this is
the first time that a pay TV and internet provider has launched the
QVC and HSN Streaming Service, strengthening the brands' leadership
in video commerce on both traditional and emerging video platforms.
QVC and HSN are part of Qurate Retail, Inc. (NASDAQ: QRTEA)
(NASDAQ: QRTEB) (NASDAQ: QRTEP).
Through the QVC and HSN Streaming Service, X1 and Flex customers
will enjoy access to QVC and HSN's six linear channels (including
QVC and HSN at launch and QVC2, QVC3, QVC Now, and HSN2 shortly
thereafter), along with an extensive catalog of video on-demand and
original programming designed specifically for streaming, such as
"Travel, Cook, Repeat with Curtis
Stone," "One on Wine" with QVC foodie/host Mary DeAngelis, "Mally Makes It Better"
featuring make-up maven Mally
Roncal, and more.
"Our QVC and HSN Streaming Service is our most convenient,
robust livestream shopping experience, with virtually all of our
programming in one package that's easy to peruse to discover great
finds," said David Apostolico, SVP
Platform Strategy, Development & Distribution for Qurate Retail
Group. "This launch brings our streaming service to Comcast's
entertainment platforms, including their newest offering, Flex. We
already have many fans on X1 and Flex via our linear channels, and
we can now offer them new content and welcome new viewers as we
continue to meet our customers whenever, wherever and however they
want to access video."
X1 and Flex customers can access the streaming service by saying
"QVC HSN Streaming Service app" into their Xfinity Voice Remote or
find it within the app section of either platform. To raise
awareness of the streaming app more broadly among Comcast users,
QVC and HSN's linear channels are promoting the app, and QVC and
HSN videos may have editorial opportunities to appear in Comcast
video on-demand collections.
The launch marks another step in QVC and HSN's strategic
initiative to continue expanding the reach of its curated video
commerce experiences on new media and digital commerce platforms,
including over-the-top devices and services, shoppable apps, social
media, digital over-the-air networks, mobile apps, and websites.
QVC and HSN reach a combined total of 218 million homes worldwide
through a total of 14 TV networks and reach millions more through
streaming, digital, mobile, and social platforms.
Xfinity delivers the best entertainment to customers via its X1
and Flex devices. X1 provides the most comprehensive library of
entertainment on one platform with thousands of choices –
aggregating live TV, on demand, and popular streaming apps from a
growing collection of networks and streaming services. Xfinity Flex
is a 4K streaming device included
with Xfinity Internet that extends the best features of X1 to
customers who prefer a broadband and streaming-only experience. It
gives them one integrated guide to access all of their favorite
streaming video and music apps, as well as a TV interface to manage
their Xfinity WiFi, mobile, security and automation services – all
of which are controllable with the award-winning Xfinity Voice
Remote.
About QVC® and
HSN®
QVC and HSN are world leaders in video commerce across
broadcast, streaming, mobile, and social platforms, offering
engaging, interactive shopping experiences for millions of
customers and large audiences for thousands of
vendors.
QVC delivers the joy of discovery through the power of
relationships. Every day, QVC engages millions of shoppers in a
journey of discovery through an ever-changing collection of
familiar brands and fresh new products, from home and fashion to
beauty, electronics, and jewelry. Along the way, QVC connects
shoppers to interesting personalities, engaging stories, and
award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan, Italy,
and through a joint venture in China. Worldwide, QVC engages millions of
shoppers via 12 broadcast networks and multiple streaming services,
websites, mobile apps, and social pages. To learn more, visit
corporate.qvc.com, follow @QVC on Facebook, Instagram, or Twitter,
or follow QVC on Pinterest, YouTube, or LinkedIn.
HSN delivers the thrill of discovery through inspiring the
customer's passions. HSN is a leading interactive and lifestyle
retailer, offering a curated assortment of exclusive products and
top brand names to its customers. HSN incorporates entertainment,
personalities, and industry experts to provide an entirely unique
shopping experience. At HSN, customers find exceptional selections
in health and beauty, jewelry, home/lifestyle, fashion/accessories,
and electronics. HSN engages millions of customers across the U.S.
via two broadcast networks, a website, and multiple streaming
services, mobile apps, and social pages. HSN was founded over 40
years ago as the first shopping network and is based in
St. Petersburg, Fla. To learn
more, visit corporate.hsn.com, follow @HSN on Facebook, Instagram,
or Twitter, or follow HSN on Pinterest, YouTube, or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA) (NASDAQ: QRTEB)
(NASDAQ: QRTEP) includes QVC, HSN, Zulily®
and the Cornerstone brands (collectively, "Qurate Retail
GroupSM"), as well as other minority interests and green
energy investments. Qurate Retail Group believes in a Third Way to
Shop® – beyond transactional ecommerce or
traditional brick-and-mortar stores. In addition to being a world
leader in video commerce, Qurate Retail Group is among the top
ecommerce retailers in North
America (according to Digital Commerce 360) and is a leader
in mobile commerce and social commerce. For more information, visit
www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook,
Instagram or Twitter, or follow Qurate Retail Group on YouTube or
LinkedIn. QVC and Q are registered service marks of ER Marks,
Inc.
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SOURCE QVC, Inc.