SEATTLE, June 21, 2021 /PRNewswire/ -- Designing and
buying for the home isn't all about pattern play – especially for
moms. To offer design insights and inspiration for
what's really important to moms, online
retailer Zulily® today
launched its first Home Trend Report. Informed
by a new, nationwide survey of 1,000 moms, the report
outlines a Head & Home Space
Quotient, which explores the
psychology driving home design and purchases and top of mind
insights that inspire productivity, mindfulness and
togetherness at home.
"Our homes have been transformed this past year, doubling as
office, school, playground, and restaurant for our families. But we
want to help mom reclaim her home through design, by making it not
just a place that invites relaxation, but also helps cater to these
newfound uses that likely aren't going away anytime soon,"
said Kate Aulabaugh, Zulily's Home & Style
Expert. "Our new research is informed by moms, for moms—a real
life perspective on how the home can transform into
a perfect place that inspires productivity, mindfulness
and togetherness with family and friends."
Featuring a curated list of top-selling products,
the Head & Home Space
Quotient helps mom transform her home by
focusing on three trends that matter to her most:
Productivity: Eliminating the Junk
Drawer Jitters
The junk drawer isn't the only place in the home that's become a
catchall for clutter – and it's impacting the
way families function at home. Sixty-eight percent of
moms say they experience the junk drawer jitters –
the stress of small spaces becoming inundated with clutter – and
after more than a year spent largely at home, 32% of moms say
their homes have gotten less organized. With more guests
likely to stop by in the coming months, 44% of moms say they are
likely to shove clutter into a nearby closet.
Rather than hide away the clutter at the last moment, homes
can become more productive and efficient if organized effectively.
The survey revealed that for moms, products that save time are
top of mind, followed by those that save money and
space. Zulily's home style experts
say brands like iDesign, home
basics and Whitmore are
must-haves for alleviating your clutter.
Mindfulness: Creating Serene
Spaces
Moms see their home as an oasis for relaxation
and 34% name color as the #1 way
they create calm where and when it matters most.
Bedtime and meal prep are the most and least relaxing times of
the day for mom respectively, with family time in the living
room falling in the middle. Moms are feeling like the bedroom (46%)
and living room (43%) need a greater sense of calm. Zulily's
home style experts say that adding a cozy
rug and soft lamp lighting are the most effective
ways to add more calm to your living room and
bedroom – so you can reclaim your Serene
Spaces.
Togetherness: Having a Yard Act to
Follow
Most moms (58%) are feeling more pressure this
summer to have an impressive outdoor space compared
to prior years, but what's most important? It's the basics
that count most. Thirty-one percent of
moms say enough comfortable seating is the top
priority, while 24% said connecting with the people you love is
most important. Zulily's home style expert says that getting both a
table and chair set and patio sofa set is the best way to have
enough seating for entertaining guests.
To see the full Head & Home Space
Quotient and design inspiration for each room in the home,
please visit Zulily's, The Find.
Methodology
These findings are based on a Pollfish survey of 1,000 U.S. based
moms, ages 18+. The survey was fielded in May 2021.
About Zulily®
Online retailer Zulily helps moms around the world discover
incredible deals and fresh style for themselves, their families and
their homes. Zulily launches thousands of products at amazing
values each day, curating personalized shopping experiences that
include apparel and footwear for the whole family, toys, home
décor, and so much more. Zulily's app uses compelling video and
imagery to bring more than 15,000 big name brands and boutique
finds to life on mobile.
Zulily is headquartered in Seattle,
Washington, with locations in Nevada, Ohio,
Pennsylvania, and China.
With expertise in technology, merchandising, creative production,
logistics, marketing, customer service, and more, Zulily team
members work together to deliver a fun and engaging shopping
experience that sparks discovery, connection and entertainment.
Zulily has passed millions in savings onto its customers since its
first sale in 2010. For more information visit www.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc.
(NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®,
HSN®, Zulily and the Cornerstone brands (collectively,
"Qurate Retail GroupSM"), as well as other minority
interests and green energy investments. Qurate Retail Group
believes in a Third Way to Shop® – beyond transactional
ecommerce or traditional brick-and-mortar stores. In addition to
being a world leader in video commerce, Qurate Retail Group is
among the top 10 ecommerce retailers in North America (according to Digital Commerce
360) and is a leader in mobile commerce and social commerce. For
more information, visit www.qurateretailgroup.com, or follow
@QurateRetailGrp
on Facebook, Instagram or Twitter, or
follow Qurate Retail Group
on YouTube or LinkedIn.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/zulily-launches-first-ever-head--home-space-quotient-in-home-trend-report-revealing-practical-design-inspiration-for-more-productivity-mindfulness-and-togetherness-301315828.html
SOURCE Zulily