Qumu Research Shows Retail Store Associates Want Video Training and Engagement with Corporate Strategy
October 08 2013 - 1:00AM
Business Wire
Training delivered by video offers huge
opportunity for retailers, with 94 percent of store associates
stating training delivered by video-on-demand would be
‘beneficial’
Retail industry research (available at www.qumu.com/retail) from
Qumu (NASDAQ: QUMU), the leader in secure multimedia content
management and delivery solutions, reveals that 94 percent of
retail store associates recognize the benefit of receiving video
training, suggesting video is a communication medium ripe for
retailers to embrace. The research also indicates that 51 percent
of retail store employees feel disconnected from their wider
company strategy and direction.
Training is a key issue for retailers, who operate in an
industry that traditionally experiences high staff turnover and
relies heavily on front line staff to deliver an engaging and
positive customer experience – something that directly impacts on
customer loyalty and sales performance.
In terms of how training is currently being delivered, research
revealed that:
- 61 percent of store associates are
receiving training primarily from a supervisor, despite the cost,
time and resources involved
- Over 35 percent of respondents received
no formal training
- 28 percent were asked to read a manual
or handbook
Store associates surveyed outlined a wide range of benefits to
receiving training by video-on-demand, as opposed to current
training methods being employed. The primary benefits outlined
were:
- Receiving training at a time and
location of convenience and when most effective (57 percent)
- Increased sales performance (49
percent) and a better customer experience (44 percent)
- Better staff retention (47
percent)
Communication from senior management was seen to offer a number
of benefits. Retail employees are looking for improved executive
communication to provide them with:
- A greater understanding of company
strategy (57 percent)
- More connectedness to the company
community (47 percent)
- Understanding of activity in other
stores (46 percent)
Vern Hanzlik, Senior Vice President and General Manager,
Qumu:“Video is a fantastic way to engage people who work in retail
stores. When you think about the demographic of store employees,
you are looking at a huge number of Digital Natives whose lives
revolve around You Tube, social channels, mobile and connected
experiences.
“Bringing video training to store employees ultimately means a
better experience for the customer in store and we think this is
worth talking about. We see a really innovative application of
enterprise video in retail stores driving sales, increasing
loyalty, improving staff retention and creating a greater
connection to the company vision.”
Qumu’s research surveyed store associates in the United Kingdom
and United States in order to reveal how training is currently
being delivered and what benefits would be realized by retailers
utilizing video technology.
Full retail research findings can be accessed at
www.qumu.com/retail.
Forward-Looking StatementsThis press release contains
forward-looking statements that are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995. Any statements contained in this press release that are
not statements of historical fact may be deemed to be
forward-looking statements. Without limiting the foregoing, words
such as “may,” “will,” “expect,” “believe,” “anticipate,” or
“estimate” or comparable terminology are intended to identify
forward-looking statements. Such forward-looking statements
include, for example, statements about: the Company’s future
revenue and operating performance, the demand for the Company’s
products or software, the integration of the Qumu business,
anticipated synergies between Rimage and Qumu businesses, the
effect of changes in technology, the development and marketing of
new products, or repurchases under the Company’s expanded stock
repurchase program. The statements made by the Company are based
upon management’s current expectations and are subject to certain
risks and uncertainties that could cause the actual results to
differ materially from those described in the forward-looking
statements. These risks and uncertainties include the risk factors
described in the Company’s Annual Report on Form 10-K for the year
ended December 31, 2012 and other factors set forth in the
Company’s filings with the Securities and Exchange Commission.
About Qumu CorporationVideo is the new document. Qumu
Corporation (NASDAQ: QUMU) provides the tools businesses need to
create, manage, secure, distribute and measure the success of their
videos. Qumu's innovative solutions release the power in video to
engage and empower employees, partners and clients. Qumu helps
thousands of organizations around the world realize the greatest
possible value from video and other rich content they create and
publish. Whatever the audience size, viewer device or network
configuration, Qumu solutions are how business does video.
Additional information can be found at www.qumu.com.
Qumu CorporationPete Steege, Director of Marketing
Communications, 952-683-7879
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