LEHI, Utah, June 15, 2021 /PRNewswire/ -- Purple
Innovation, Inc. (NASDAQ: PRPL) ("Purple"), the leader in comfort
innovation and the creator of the renowned Purple®
Mattress, today announced an expansion of its existing pillow
product offerings. The Purple Harmony Pillow will now be available
in additional sizes to fit every comfort level. The brand is also
launching the new Purple TwinCloud Pillow which features cooling,
durable, and adjustable support improvements to elevate sleep
"Inspired by our customers' diverse comfort needs, we saw an
opportunity to make sure Purple has something for everyone, and
every type of sleeper" said Joe
Megibow, Chief Executive Officer of Purple. "With our
proprietary technology, The Purple Grid, we are able to provide
customers with customized sleep experiences that fit their
preferences – from pillows to sheets to bedding – it truly is
comfort for every body."
Known as the 'greatest pillow ever invented' based on consumer
feedback, the Purple Harmony Pillow is now available in a new size,
Low, as an expansion of the existing Medium and Tall sizes in the
current portfolio of pillows. The pillow is designed with Purple's
patented Grid Hex technology, which allows continuous airflow
through over 2,000 open air channels to keep you cool all night
while instantly adapting to your head and neck.
The Purple Harmony Pillow comes in multiple heights and
sizes, allowing for a new level of customization. Offerings
- Standard Low ($159): As Purple's
newest offering, this product is for consumers with smaller frames,
those who are stomach and back sleepers or prefer a lower height
- Standard Medium ($159): For
consumers with medium frames, and for side or combination sleepers,
or those who prefer a medium height pillow.
- Standard Tall ($159): For
consumers with large or extra large frames who sleep on their side
or combination, and prefer a taller pillow.
- King ($199): Now available for
preorder starting June
15th, the Purple Harmony Pillow will now be
offered in King size. The King is available in Low, Medium and
The summer heat, in addition to seasonal shifts including the
presence of new allergens, can often make it harder to get a good
night's sleep. On top of external factors, everyone prefers
something different in order to sleep without interruptions (i.e.
firmness, softness, cooling qualities, and more), making it all the
more crucial to have options to customize your sleep experience.
According to Purple's Chief Sleep Advisor, Dr. Michael Breus, PhD, double board-certified Sleep
Specialist, summer doesn't have to be unfriendly to sleep. "By
following a few simple strategies, like finding the right products
for you, consumers can not only protect their sleep this summer,
but actually arrive at Labor Day better rested than before."
The second product innovation, The Purple TwinCloud,
($89) acts as a luxurious down-like
pillow for consumers who love moldable, plush support. With two
innovative pillows in one, The Purple TwinCloud has an adjustable
unzip-and-flip design that lets you select your support level for a
more personalized sleep experience. Plus, it's filled with fluffy,
gel fibers that contour easily to your head and neck. The pillow
can also be adapted to any sleep position with its moldable fill
and advanced design that creates incredible versatility.
For more information on the Purple Harmony Pillow, the Purple
TwinCloud, and Purple's full suite of products launching this
summer, visit Purple.com.
Purple is a digitally-native
vertical brand with a mission to help people feel and live better
through innovative comfort solutions. We design and manufacture a
variety of innovative, premium, branded comfort products, including
mattresses, pillows, cushions, frames, sheets and more. Our
products are the result of over 25 years of innovation and
investment in proprietary and patented comfort technologies and the
development of our own manufacturing processes. Our proprietary gel
technology, Hyper-Elastic Polymer®, underpins many of
our comfort products and provides a range of benefits that
differentiate our offerings from other competitors' products. We
market and sell our products through our direct-to-consumer online
channels, traditional retail partners, third-party online retailers
and our owned retail showrooms. For more information on Purple,
Director of Purple Communications
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SOURCE Purple Innovation, Inc.