Popular, Inc. and New York Mets Sign Five-Year Partnership
March 22 2005 - 9:41AM
PR Newswire (US)
Popular, Inc. and New York Mets Sign Five-Year Partnership Banco
Popular to Become the Official Bank of the Mets and Enable
Community Outreach Opportunities PORT ST. LUCIE, Fla., March 22
/PRNewswire-FirstCall/ -- The New York Mets and Popular, Inc.
(NASDAQ:BPOP), a financial holding company with over $44 billion in
assets and parent company to Banco Popular, have entered into a
five-year agreement to be the official bank of the New York Mets.
The agreement marks the largest sports marketing partnership in the
institution's 112-year history. The agreement includes substantial
advertising and community outreach opportunities for Banco Popular
including the operation of all ATM's at Shea Stadium. In addition,
Banco Popular will play a large role in the Mets' community
outreach efforts. The bank will co-sponsor the Mets' summer reading
program with the New York Public Library, institute a game-day
busing program that provides round-trip transportation between
Washington Heights, the Bronx and Shea Stadium, and spearhead a
large ticket distribution program to community organizations. Banco
Popular will also introduce a Mets ticket offer to individuals who
open a new account at any of its branch locations in the New York
area. "We are excited to have Banco Popular as our partner and
believe the synergies will enhance our commitment to the
community," said Jeff Wilpon, Senior EVP and COO of the New York
Mets. "The Mets organization values the impact that this
partnership will have on the community and we are pleased to have
the opportunity to work with Banco Popular to further this
mission." "All of us at Banco Popular feel very excited about this
new partnership with the New York Mets. We have always believed
that sports play an important role in the development of
communities, and youth in particular," said Richard L. Carrion,
Chairman of the Board and CEO, Popular Inc. "We have actively
supported baseball-related initiatives for many years and strongly
believe it's a great way to reach out to all the communities we
serve in the United States and beyond. Popular is now in the Major
Leagues." As part of the agreement, the bank will have a
significant amount of signage at Shea, including the entire back
side of the scoreboard, a permanent sign on the front of the
scoreboard, branding on all ATM's in the stadium, and branding on
the tarpaulin cover and a half inning of signage behind home plate.
"We are thrilled about our partnership with the Mets, an
organization whose commitment and dedication to the community,
closely mirrors ours," said Michele Imbasciani, New York Region
Executive, Banco Popular. "Banco Popular has been serving this
marketplace for nearly 45 years and this collaboration will serve
to further strengthen the communication of our vision to fans,
small businesses and customers that we remain dedicated to helping
them achieve their aspirations." Popular, Inc., is a complete
financial services provider with operations in Puerto Rico, the
United States, the Caribbean and Latin America. The Corporation has
always been committed to meeting the needs of retail and business
clients through innovation, and to fostering growth in the
communities it serves. Popular was named one of the "100 Best
Companies to Work For" in 2005 by FORTUNE Magazine and through
Banco Popular, ranks among the top 10 Small Business Administration
lenders in the country. Media Contacts: Teruca Rullan Senior Vice
President, Global Communications Popular, Inc. 17-679-3596 Frances
Del Valle, Euro RSCG Magnet on behalf of Banco Popular 212-367-6859
DATASOURCE: New York Mets; Popular Inc. CONTACT: Teruca Rullan,
Senior Vice President, Global Communications, Popular, Inc.,
+17-679-3596, ; Frances Del Valle, Euro RSCG Magnet on behalf of
Banco Popular, +1-212-367-6859,
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