New Pixelworks Solution Powers Black Shark 3 and 3 Pro Smartphones to Deliver Superior Display for Immersive Gaming
March 03 2020 - 9:00AM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of advanced
power-efficient visual processing solutions, and Black Shark, a
cutting-edge gaming technology company, today announced that the
new Black Shark 3 and 3 Pro gaming smartphones utilize the
Pixelworks fifth generation visual processor and software,
featuring its unique motion processing, Always-HDR mode and
auto-adaptive display technology with Active DC Dimming, enabling
superior visual quality in all viewing conditions. The Black Shark
3 smartphone is also TÜV-certified for Eye Comfort.
The Black Shark 3 and 3 Pro are powered by the flagship
Qualcomm® Snapdragon™ 865 Mobile Platform with Qualcomm® Snapdragon
Elite Gaming™ and are built with 90 Hz refresh rate AMOLED
displays. Driven by the new fifth generation Pixelworks visual
processor and software, their respective 6.67-inch, 1080P and
7.1-inch, 2K-screens deliver breathtaking experiences that will wow
even the most avid gaming enthusiasts and video fanatics.
The Black Shark 3 and 3 Pro are the newest among Black Shark’s
high-performance flagship gaming smartphones, and feature a full
suite of the latest Pixelworks display processing enhancements,
including:
- MotionEngine® technology, with
industry-leading motion estimation, motion compensation that is
content-optimized for high refresh rate displays to eliminate
unintended judder and blur and preserve intended motion
appearance.
- Always-HDR mode using real-time SDR-to-HDR
conversion to expose more detail and shades of color for the vast
majority of video and gaming content and deliver an
always-immersive experience.
- Auto Adaptive Display preserves visual clarity
by dynamically adjusting brightness and tone and enhancing
contrast, based on changes in ambient light. Even in a very dark
room, Active DC Dimming ensures eye comfort by reducing blue light
and mitigating OLED screen flicker at the lowest screen
brightness.
- Absolute Color Accuracy - Every Black Shark 3
and 3 Pro is factory tuned with Pixelworks high-efficiency
calibration and runs the Company’s color calibration software on
the display processing unit of the Snapdragon 865 to optimize power
while delivering industry-leading color accuracy for all apps and
content.
“Gamers have come to expect a high-performance display that
delivers a spectacular and immersive experience every time,
especially as premium gaming content integrates true-to-life
visuals and more realistic live action,” said Harrison Luo, CEO at
Black Shark. “Black Shark created the first smartphone featuring
the Pixelworks MotionEngine® technology and we continue our
collaboration to push the boundaries with a comprehensive array of
industry-leading display features that create a cinematic
experience and elevate performance and enjoyment for gaming
enthusiasts.”
“As an industry leader, Black Shark continues to adopt our
latest innovations to deliver the most compelling gaming and video
experiences, with more natural motion appearance, superior color
accuracy and clarity across mobile viewing environments,” said Todd
DeBonis, President and CEO, Pixelworks. “The integration of our
fifth generation visual processor and software in the Black Shark 3
and 3 Pro are the latest testament to a long-standing partnership
that continues to deliver standout display performance with
stunning visuals for today’s gamers. We look forward to our
continued collaboration with Black Shark to push the boundaries of
visual performance for gaming.”
As part of the Pixelworks Auto Adaptive Display technology,
Active DC Dimming in the Black Shark 3 and 3 Pro solves two eye
strain issues that can occur at low brightness on AMOLED screens.
To dim the screen, the Pixelworks processor dynamically adjusts the
display’s voltage to mitigate the screen flickering associated with
conventional Pulse Width Modulation (PWM) dimming. In addition, by
using the phone’s RGB sensor, the Auto Adaptive Display also
adjusts the color temperature of the display, reducing blue light
for ease of sustained viewing and game play, especially at night.
Specifically, the new Black Shark 3 phone has earned TÜV Rheinland
Certification for Eye Comfort and is designed to preserve visual
clarity in all lighting conditions.
AvailabilityThe Black Shark 3 and 3 Pro were
introduced on March 3, 2020 during an online event, and the
overseas launch of Black Shark 3 and 3 Pro will be introduced in
the near future. For more information, please visit the Black Shark
website at https://global.blackshark.com/.
About Black SharkCutting-edge gaming technology
company, Black Shark, creates gaming eco-system based on hardware,
software and services, now mainly carried by smartphones. Black
Shark aims to provide the unmatched and unique gaming experience
and builds the best gaming world with global gamers. Black Shark is
located in Beijing, Shanghai, Shenzhen and Hong Kong. For more
information, please visit the company’s global website:
http://global.blackshark.com/
About PixelworksPixelworks provides
industry-leading content creation, video delivery and display
processing solutions and technology that enable highly authentic
viewing experiences with superior visual quality, across all
screens – from cinema to smartphone and beyond. The Company has a
20-year history of delivering image processing innovation to
leading providers of consumer electronics, professional displays
and video streaming services. Pixelworks is headquartered in San
Jose, CA. For more information, please visit the company’s web site
at www.pixelworks.com.
Note: Pixelworks, the Pixelworks logo and MotionEngine are
registered trademarks of Pixelworks Inc. Qualcomm and Snapdragon
are trademarks of Qualcomm Incorporated, registered in the United
States and other countries. Snapdragon Elite Gaming is a trademark
of Qualcomm Incorporated. Qualcomm Snapdragon and Qualcomm
Snapdragon Elite Gaming are products of Qualcomm Technologies, Inc.
and/or its subsidiaries. All other trademarks are the property of
their respective owners.
Investor Contact:Brett L PerryShelton GroupP:
214-272-0070E: bperry@sheltongroup.com
Media Contact:Agnes ToanPixelworks, Inc.E:
comms@pixelworks.com
Pixelworks (NASDAQ:PXLW)
Historical Stock Chart
From Mar 2024 to Apr 2024
Pixelworks (NASDAQ:PXLW)
Historical Stock Chart
From Apr 2023 to Apr 2024